"Um?"
Zhang Yiming raised an eyebrow; he had a feeling that Lin Chen was about to stir up trouble again.
"Go and secretly leak some information to Wowo Group, Meituan, and a few other major group-buying websites. Tell them that as long as you pay, you can get listed on in-store group-buying sites, and whoever pays more will rank higher."
"Okay, got it."
Zhang Yiming happily went back to count his money.
In fact, some customers don't know whether the food at a restaurant is good or what the environment is like when they buy a group deal. They have concerns, which affects whether they will place an order. Although there are pictures in the group deal, there are always differences between the buyer's show and the seller's show.
When they arrive at the store and think it looks good, they might forget to check the group-buying website after they've finished eating.
In-store group buying perfectly solves the needs of these customers. When they come to the store, they scan the QR code to order food. In addition to the regular menu, there are also group buying meals available on various group buying websites. Group buying meals are naturally more affordable, but the dishes cannot be changed and may not all be what they like to eat. Each has its own advantages, and it is up to the customer to choose.
Another group of customers suffers from decision paralysis; they don't know what they want to eat. If someone can help them choose, that would be ideal. So, in-store group-buying deals become their choice. The prices are discounted, and usually, the dishes that restaurants offer for group buying are their signature dishes, which taste quite good.
Just as these group-buying websites were scrambling to get on the action, a rumor suddenly spread from who-knows-where: that you could get on a store's group-buying page as long as you paid money, and the more money you paid, the better the placement. So what were you waiting for? Go back and prepare the money!
As a result, the heads of major group-buying websites called Zhang Yiming one after another. Zhang Yiming accepted all calls and arranged for them all. As for the featured positions, those were naturally reserved for those with money.
Sure enough, the performance of major group-buying websites improved slightly afterward.
QR codes are designed from the merchant's perspective to make things more convenient for them. In reality, they don't have much impact on customers; there's no difference between giving the merchant a password or a QR code.
On the contrary, in-store group buying starts from the consumer's perspective. I no longer need to specifically look for your store. I can just go to any restaurant, scan the QR code on the table, and hey? I suddenly found a discounted group buying package, so I just buy it on the spot. It's convenient and quick.
The fierce battle in the group-buying arena has finally subsided for the time being. Upon closer examination, everyone suddenly realized that the shadow of Huasuan.com was behind it all.
From the initial user map, to QR codes, and finally to in-store group buying.
This company seems to have known from the beginning what kind of technology would have a huge impact on the group-buying industry, and it has hit the bullseye every time.
Lin Chen: Yeah, I knew that. [Funny][Funny]
Faced with Lashou.com's fierce offensive, Wowo.com, with its deep pockets, directly countered with subsidies. "You merchants use QR codes for convenience, right? Then I'll subsidize you an extra ten yuan. With just a few taps, you can save ten yuan more," which helped retain some merchants.
The in-store group buying promotion spent a whopping 30 million yuan on promotion, securing the top spot in the recommendation rankings.
As for Meituan, it's really in a bad situation. Wang Xing was originally planning to be frugal and lay low to develop, but he was tricked by Lin Chen. Now he has to give out bonuses every month just to keep his employees motivated.
This time, with the release of Lashou.com's QR code, and unlike Wowo.com, Meituan doesn't offer subsidies to merchants, so naturally, merchants stopped using Meituan, resulting in a significant loss of market share.
In the area of in-store group buying, Meituan only ranked it in a medium recommendation position. Although it stabilized some orders, the effect was not very obvious. Looking at the daily turnover in the background, Wang Xing was really worried. Now that he thinks about it, maybe he should have accepted Huasuan.com's investment in the first place. Then, wouldn't the treatment of Lashou.com have become his?
Finally, after several days of consideration, Wang Xing decided to abandon the four super first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen, as well as all first-tier cities, and focus on second- and third-tier cities.
Because the current smartphone user base is mostly concentrated in the four super-first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen, as well as first-tier cities. Second-tier and third-tier cities are not yet widespread, and powerful tools like QR codes and in-store group buying have not yet reached those areas.
Meituan's major business restructuring quickly spread throughout the group-buying industry. Everyone was laughing at Wang Xing, saying, "Look at you, a social networking site guy trying to cross over into this field, and in the end you're being chased around by the big shots."
Upon hearing this news, Lin Chen narrowed his eyes. This Wang Xing is no ordinary person. In his previous life, Meituan had the same strategy: to develop steadily in second- and third-tier cities, and then emerge to dominate the group-buying market after the bubble burst and capital fled.
But there's no rush now. Let Wang Xing expand the market in second- and third-tier cities first, and then I can take over the whole thing later.
"Knock knock knock..."
"Please come in!"
"Mr. Lin, we've reached an agreement with WCG. The organizers said they've never tried online streaming before, so they wanted to test the waters first. They sold us the online streaming rights for 2 million."
"Okay, is the Panda TV website all set up and ready?"
"Alright, we can go online anytime."
"I'll give Wang Sicong a call."
"Beep beep beep..."
"Brother Cong, are you busy?"
"Ugh, I just got a scolding from my dad, and last night I was at a party and the paparazzi took pictures of me."
"Hehe, these are all minor matters. I plan to launch on Panda TV in the next few days. Call over all the streamers you've signed, and we'll give them a little training first."
"Okay, I'll come over tomorrow morning."
After hanging up the phone, Lin Chen said to Zhang Yiming, "Arrange a training session for Panda TV in the conference room tomorrow morning. Teach these streamers how to operate the platform. Take lots of photos of the beautiful female streamers and promote them on Huasuan.com. Three days later, our Panda TV will be launched for trial operation."
"OK."
Lin Chen suddenly remembered that he had promised Li Mengqi that she would be in charge of Panda TV during the recruitment fair. This time, he could ask her to organize this training session and see how capable this senior student was.
"Huh? That's strange, where did that piece of paper with the phone number go?"
Lin Chen rummaged through his pockets and then through all the drawers in his office, but he couldn't find the little piece of paper with his phone number written on it that Li Mengqi had given him.
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