After the announcement was sent out, the transaction volume on the screen increased rapidly again. Although it was not as rapid as it was just after midnight last night, it was still much faster than when I first arrived this morning.
When Lin Chen arrived in the morning, the total transaction volume was about 250 million. The announcement was released at 9:15 a.m., and by 10 a.m., the transaction volume had exceeded 300 million.
Lin Chen did nothing all day but stare at this data. Every four hours, the data would start to surge, and then gradually slow down. This trend continued all day.
By the time we finished get off work, the total transaction volume had exceeded 430 million.
An Rou came over and asked if they should release another celebratory poster for the total transaction amount. Lin Chen thought for a moment and said, "No rush. I think we should be able to break 500 million. Let's release it tomorrow morning."
Sure enough, by 8 p.m., the transaction volume had increased rapidly again, probably because the consumers who had worked hard all day were going home to rest.
It wasn't until 11:50 p.m. that the transaction volume finally exceeded 500 million.
"Yes!"
Lin Chen excitedly gave An Rou a hug, and An Rou's face instantly turned red.
"Uh, hahaha, I'm so excited, we can release the posters now."
"well."
An Rou smoothed her hair and returned to her office to post a celebratory message on the official Weibo account of Huasuan.com.
"Warmly celebrate the Huasuan.com 618 Mid-Year Mobile Shopping Festival, with total transaction volume exceeding 500 million! Thank you for your continued support! [Battle Report Image]"
Jack Ma and Daniel Zhang were still at Taobao headquarters, watching the real-time data and were extremely pleased. Of the 500 million yuan in transactions, Taobao accounted for 200 million yuan, JD.com accounted for 180 million yuan, and Pinduoduo accounted for 120 million yuan.
"Look, we've already made back the money we spent on those bus and subway advertising spaces, haven't we?"
"Mr. Ma is brilliant! Moreover, Taobao has gained a lot of new users this time, and merchants have made a fortune. It's a complete victory."
"Hmph, Lin Chen, soon you will be ended by the very opponent you raised yourself. Just wait for that day, hehehe..."
Liu Qiangdong lamented that it was fortunate he didn't team up with Taobao to target Huasuan.com the second time, otherwise Lin Chen might not have included him in this mobile shopping festival. After this 618 mid-year promotion, JD.com has firmly established itself as the second largest e-commerce platform in China. What can Suning use to compete with it?
But Liu Qiangdong forgot that he once had a competitor called Ouku.com. Of course, perhaps Liu Qiangdong never considered Ouku.com a competitor. The biggest winner of this battle was Pinduoduo, which was transformed from Ouku.com.
When Huang Zheng saw the transaction data, he could hardly believe his eyes. 120 million yuan in one day! It used to take him two years of hard work to achieve that for Ouku.com. Now it only took one day. It was like a dream.
Moreover, this 618 event brought Pinduoduo a lot of new users. Taking advantage of this opportunity, Lin Chen directly transformed Pinduoduo from a new website into a second-tier shopping platform in China.
Looking at the numbers before him, Huang Zheng's eyes hardened.
"Yes, if you follow President Lin, you'll have everything you need!"
As soon as the announcement was released, other major online shopping platforms couldn't sit still. Five hundred million yuan a day! My goodness, is mobile shopping really that popular? They need to hurry up and develop their own mobile apps.
After returning to 1901, Lin Chen and An Rou collapsed onto the sofa.
"Lin Chen, I'm a little hungry. I'd like to cook some instant noodles. Do you want some?"
"Okay, give me a bowl too."
Ten minutes later, when An Rou came out of the kitchen with two bowls of instant noodles, she saw that Lin Chen was already asleep on the sofa.
An Rou gently put down the instant noodles, went to the room to get a blanket and covered Lin Chen with it, then gently kissed his forehead.
Goodnight, boss.
Lin Chen slept on the sofa until the next morning. He stretched and felt refreshed. It was Saturday, no work, how wonderful! What a great Saturday!
Lin Chen got up from the sofa, went back to his room to get a clean set of clothes, and took a shower.
After taking a shower, I found that Anrou was already up and making breakfast.
As Lin Chen watched An Rou busy in the kitchen, he suddenly thought to himself, "This kind of life doesn't seem so bad."
An Rou came out of the kitchen carrying two bowls of dumplings: "Are you hungry? I cooked instant noodles last night, but you were already asleep. Come and have some breakfast."
"Ah, okay!"
I was having breakfast when Zhang Xuhao called.
"Hello, Mr. Zhang, what's wrong?"
"Lin Chen, help! Wowo Group has gone mad!"
"Huh? What's wrong?"
"WowoTuan found that it couldn't compete with Lashou in group buying, so it started doing food delivery and also followed the group buying to home delivery model."
"Ah, this..."
Lin Chen thought back for a moment. In his previous life, WowoTuan didn't seem to do food delivery. Why has it changed now? Did he push WowoTuan too hard?
That's really the case. Xu Maodong originally wanted to quickly seize the market by burning money, then quickly list Wowo Group on the stock market, and then cash out and leave through his own shady operations, but now he has been repeatedly thwarted.
They spent a lot of money on promotion for Huasuan.com, but for some reason the promotion effect got worse and worse. Then they were stunned by a QR code from Lashou.com, and their market share shrank. In the end, they had to burn a lot of money, but they could only maintain their existing market share.
With no other option, Xu Maodong had to find another way.
After carefully studying Lashou.com, Xu Maodong suddenly noticed Ele.me, which was always by Lashou.com's side. This food delivery platform originally only existed in Shanghai, but after joining Lashou.com in group buying and home delivery, it quickly spread across the national market and has now become the largest food delivery platform in the country.
Lashou.com and Ele.me are, after all, two different companies. If WowoTuan were to operate both group buying and food delivery, copying the group buying-to-home model, wouldn't it be possible to rapidly expand the company's scale and achieve its IPO plan?
Thinking about this, Xu Maodong couldn't help but give himself a thumbs up. "I'm a fucking genius."
Without hesitation, Wowo Group immediately established a food delivery division called Wowo Delivery. For any group-buying deal that includes delivery, customers can directly select Wowo Delivery on Wowo Group and have it delivered to their door. Not only is the delivery fee waived, but customers also receive an instant discount of five yuan.
Surprisingly, this tactic was quite effective. Many consumers who were already used to Lashou.com's group-buying home delivery service suddenly discovered that Wowo.com also offered this service at a cheaper price, so naturally they chose the cheaper option.
Xu Maodong's move not only salvaged a significant portion of the market share, but more importantly, dealt a severe blow to Ele.me.
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