"Hmm, that seems like a good idea. This way, the streamer can earn extra income. But is this project profitable?"
"What does it mean to make money? You have to make money! This is called the fan economy. Just wait and count your money."
"Okay, let's do it that way. How much will it cost?"
"Let's each invest 50 million first."
"Then just give me 30% of the shares."
After talking with Wang Sicong, Lin Chen contacted Huang Zheng.
"Mr. Huang, I've started a new project for Pinduoduo?"
"Oh? What project?"
"You set up a Panda TV self-operated flagship store on Pinduoduo, and then find some popular snacks, mice, keyboards, headphones, clothes and the like. The quality should be good, the products should be legitimate, and the prices should be relatively cheap. I will ask the Panda TV streamers to help sell them. After they are sold, the order information will be sent directly to the Pinduoduo backend, and you can ship the goods directly. Of course, you can also sell them normally in your online store."
"Is this for real? The livestreamer is helping us sell things on Pinduoduo?"
"Of course, the streamers should get a commission. This is a way to generate income for them."
“Okay, no problem. I can get the list of best-selling products just by pulling it up in the backend.”
After contacting Huang Zheng, Lin Chen also explained the development of the live-streaming e-commerce function to Zhang Yiming, who said it wouldn't be a problem.
"Mr. Zhang, when you're developing this live-streaming e-commerce feature, please make sure it can be directly ported to mobile devices in the future, so you don't have to redevelop it from scratch."
"Okay, I understand."
A few days later, Panda TV sent an in-app notification to all its streamers, informing them that they could sell goods during their live streams if needed, with different commission rates depending on the type of product sold, and providing detailed instructions on how to do so.
Even so, many streamers started to get restless. For them, asking fans to buy something was more generous than asking fans to send gifts directly.
Sending a gift only earns you a "666" from the streamer, but buying something not only gets you a "666" from the streamer, but also a free item – it's a steal! You get double the happiness for the same amount of money.
For the streamers themselves, it's double the fun. They can not only establish a persona of caring for their fans, but also earn commissions. Why not?
So that very evening, several top livestreamers started selling products via livestream.
"Brothers, look at my play just now, wasn't it amazing? The reason I played so well is inseparable from this mouse. This mouse feels amazing. If you want to have the same one as the streamer, you can click the shopping cart in the lower left corner of the video to buy it. It's affordable and a great gaming mouse that you can take home right away."
"Brothers, did you like the song I just sang? But please don't give your little sister any gifts, it's too expensive. Just click on the shopping cart in the bottom left corner of the video and buy something. It'll be enough for your little sister to earn some commission to eat."
...
Looking at the skyrocketing number of orders in the back office that night, Huang Zheng was completely stunned. All he could say was "Holy crap!"
The number of orders in one night exceeded the monthly order volume of many large stores, which is simply unbelievable.
Moreover, Lin Chen had Huang Zheng select some best-selling products that were of good quality and low price. The fans in the live stream who bought them thought they were pretty good, and they would come back to the live stream to give the host a thumbs up, send free small gifts, and praise the host for his conscientious sales.
However, no one expected that the only one to suffer losses in this live-streaming sales event would be Wang Sicong.
"Lin Chen, when I saw those girls I thought were pretty actually selling goods, I felt that they were no longer pure in my heart, and I even felt like I had been dumped."
"Brother Cong, which beautiful female streamer makes you feel heartbroken? I'll go tell her to stop selling her content."
"Everyone!"
"..."
My heart aches so much.
“Brother Cong, as a shareholder in the live-streaming e-commerce business, you probably made 3 million last night.”
"Uh, my heart suddenly stopped hurting, and I felt a sense of relief."
Ah, men.
Finally, July 23rd arrived, the day of the WCG 2010 China Finals.
When I opened Panda TV today, the official Panda TV live stream window was right on the homepage, and the host was none other than Li Mengqi.
"Dear viewers, this is the WCG 2010 China Finals. This competition is exclusively broadcast online by Panda TV."
"I use MiTalk to chat, Pinduoduo to shop, Eleme to eat when I'm hungry, and Huasuan Pay to pay."
Li Mengqi delivered a fluent promotional speech for her company's products, prompting Lin Chen to remark that Panda TV had made the right choice in selecting this responsible person.
Netizens exclaimed that the host was the right choice.
"Wow, guys, she's really beautiful, even prettier than those female live streamers. I think I'm interested."
"Hey upstairs, wake up, that's my wife."
"Urine spraying squad, get ready, quickly spray them awake."
Li Mengqi's campus belle-level looks, perfect figure, long, slender legs, and elegant temperament attracted many passersby who originally just came to Panda TV to watch beautiful female streamers.
The popularity of the WCG2010 live stream reached a peak, even shocking the event organizers, as Panda TV had millions of viewers watching online!
It's important to know that back in 2010, esports was still in its infancy and was considered a form of "internet addiction" by many parents. It wasn't until the post-80s and post-90s generations became parents that attitudes began to change.
It's understandable that parents would make this choice, since esports relies heavily on talent; the saying "thousands of troops crossing a single-plank bridge" doesn't even begin to describe how brutal this industry is.
Many esports professionals were moved to tears when they saw the data from Panda TV, realizing that there are still so many people supporting the industry.
The three-day WCG 2010 China Finals set a record for the number of simultaneous online viewers for Panda TV, especially for DOTA, which set a record of over 5 million simultaneous online viewers for the first time.
After WCG ended, Wang Sicong excitedly called Lin Chen.
"Lin Chen, I've made up my mind. I can't waste my youth chasing female streamers every day anymore. I'm going to enter the world of esports, lead the Chinese team to the world stage, and win the championship!"
"Brother Cong, what you said is getting me all fired up! Go for it, I support you!"
"Then what?"
"And then what?"
"You're just going to offer verbal support?"
"And I also offer you emotional support."
"Who needs your moral support? I need your money."
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