Seeing this, Lei Jun panicked a little.
No, friends, have you misunderstood something?
Xiaomi sells mobile phones, not home appliances. Why are you trying to steal mobile phones and TVs instead?
Looking at Lei Jun's expression, Lin Chen had a bad feeling.
"Brother Jun, you're not going to tell me that Xiaomi TVs are out of stock, are you?"
"Um... this... should be enough, right?"
"Ring ring..."
Lei Jun's phone rang.
"Hey Lei, we're almost out of stock at the Xiaomi TV logistics park. When will the second batch arrive?"
Lei Jun awkwardly touched his nose: "Well... let me ask."
After hanging up the phone, Lei Jun spoke again.
"It seems my estimate was inaccurate; Xiaomi TVs are sold out."
Lin Chen slapped his forehead and quickly told the technical department to change the Xiaomi TV on the three platforms to pre-sale status.
However, after the pre-sale status was changed, Xiaomi TV's sales actually grew even faster.
In less than ten minutes, they were all sold out.
A colleague from the technical department looked up and asked, "Mr. Lin, should we add more inventory?"
"We won't add any more. Even if we add more, we still can't produce it. Now we have to wait half a month. Waiting too long will result in a terrible customer experience."
Lei Jun coughed twice and said, "This is my fault. I didn't expect it either. I founded Xiaomi to make mobile phones, but now the best-selling products are televisions. Who can I complain to?"
"Hahaha……"
Half an hour after the Xiaomi TVs sold out, the first batch of Redmi phones and Xiaomi Mi 1S phones also sold out.
Xiaomi Technology's official Weibo account announced the good news.
"The first batch of Xiaomi Mi 1S, Xiaomi TV, and Redmi phones has sold out. Thank you for your support and love!"
I glanced at the release time; it wasn't even 9 a.m. yet. That meant it was all sold out in less than an hour.
At that moment, the mobile phone manufacturers fell silent, and even the television manufacturers fell silent.
When you people buy our products, you ask all sorts of questions, haggle over prices, and compare prices from three different vendors before making a purchase.
Why is it that when it comes to Xiaomi, they just grab it without even asking? Is it free?
So, overnight, the bosses of these mobile phone and television manufacturers called back all their top executives for a meeting.
We need to discuss and research what to do. The market is only so big. If Xiaomi suddenly rushes in and takes a big bite, then other companies' market share will definitely shrink.
Sigh, young people these days have no sense of morality and don't know how to respect the elderly or care for the young.
Looking out the window at the night sky around 9 p.m., with a storm brewing, the business owners sighed. The market was about to be reshuffled.
Meanwhile, Lin Chen had already gone home and was fast asleep.
The next day, news about Xiaomi dominated headlines and trending topics on Weibo, with the keyword "Xiaomi TV" ranking first on the trending list.
"Who's buying a Xiaomi TV? Don't you all have TVs? I just finished renovating my house and was waiting for a Xiaomi TV, but I couldn't buy one last night."
"Haha, upstairs, watch less TV and sleep more. Early to bed and early to rise makes you healthy."
"I sold my old TV today and am just waiting for the JD.com delivery guy to bring it to my door."
"Waiting for delivery +1"
"You're stealing bamboo shoots! What do you think the guy upstairs who just had his house renovated feels about this?"
"Stop talking, I'll go ask Lin Gou on Weibo when the second flash sale is."
Lin Chen's Weibo is flooded with comments today asking when Xiaomi TVs will go on sale again.
Lin Chen immediately unleashed a powerful move, "Great Shift of Heaven and Earth," targeting Lei Jun.
Then I went anonymous.
Today, he was having a meeting with the company's Double Eleven team to discuss the joint Double Eleven shopping festival activities, and Huang Zheng specially came from Hangzhou to attend.
"Mr. Huang, what are your thoughts?"
"I think the 618 shopping festival in the middle of the year was pretty great, hehe, it made Pinduoduo squeeze into the second tier of online shopping in no time."
“This time is different. Last time, only our Huasuan.com was doing the traffic generation, which allowed Pinduoduo to get a lot of traffic. But this time, not only will Taobao's big data be involved, but Tencent's big data will also be joining in.”
Zhang Yiming slammed his fist on the table and stood up: "Then let's fight!"
Lin Chen rolled his eyes at him: "Fight my ass. Do you think Alibaba and Tencent are pushovers? They have deep foundations. Besides, with three companies competing now, the worst thing you can do is to strike first. Unless you are absolutely certain of victory, it will only be a case of the snipe and the clam fighting while the fisherman benefits."
"Then what should we do?"
Lin Chen thought for a moment and said, "This time we're organizing a joint shopping festival, so we need to fully embody the word 'joint.' It's not just about different websites having events at the same time; we should have a unified promotion."
"What do we do?"
"We're launching a cross-platform discount program that all online shopping platforms participating in this joint shopping festival are required to participate. Essentially, it's like temporarily merging all the online shopping platforms into one website."
"This...isn't it too difficult?"
"So, our challenge is that products from different websites can't be added to the same shopping cart, right?"
"Yeah, they're not from the same website, so how do you calculate the discount?"
"We need a middleman."
Lin Chen paused.
"I think Huasuan.com can act as this intermediary!"
The moment these words were spoken, the conference room fell silent. Everyone was shocked by Lin Chen's bold idea.
Lin Chen himself felt that this operation was feasible the more he thought about it.
"We developed a public temporary interface for Huasuan.com to connect with the shopping cart function of various shopping websites, forming a virtual shopping cart."
After a user adds items to their shopping cart on a shopping website, the information is synchronized to the virtual shopping cart on Huasuan.com, and then we calculate the discount for spending over a certain amount.
Finally, the discounts are allocated to each product based on a proportion of their transaction value, and the data is returned to the respective shopping websites.
As Lin Chen's description became clearer and clearer, Zhang Yiming's eyes lit up.
"Yes, that really works, Mr. Lin, this idea is brilliant! But I have one more question, about the payment method this time..."
"That's right, this joint shopping festival can only be paid for with Huasuan Pay. Mr. Zhang, how many websites are participating in our joint shopping festival now?"
"Currently, there are five companies: Pinduoduo, JD.com, Amazon, Vancl, and Dangdang."
"Okay, then you go and communicate with them to see if they accept this joint promotion plan. Apart from this joint discount promotion, they can decide on the other activities themselves, we won't interfere."
"Okay, Mr. Lin."
After the meeting, Huang Zheng went to Lin Chen's office.
"Mr. Lin, I have an idea and I'd like to ask if it's feasible."
What are your thoughts?
"Pinduoduo had a 'cut a cut' promotion before, and I thought it worked well. I think we can do it again during this joint shopping festival."
"Huh? What do we do?"
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