On the day before Singles' Day, Taobao finally received the user data for Pinduoduo's "Red Envelope Cutting" program sent by Lin Chen.
Jack Ma breathed a sigh of relief. To be honest, after thinking about it later, he felt it would have been better to give Lin Chen money to complete the transaction. Even if he had given him a few more small sums, he wouldn't have felt like he was losing out.
Now, he has agreed to join forces with Lin Chen, but he still feels like he's been tricked.
But Lin Chen had already paid the payment, and if he broke the contract, Ma Yun's pride wouldn't allow him to do so.
Forget it, let's finish Singles' Day first, that's the main event for Taobao.
According to statistics, Pinduoduo's number of users participating in the "Red Envelope" promotion has reached a staggering 130 million. Considering that Pinduoduo was only established not long ago during the 618 shopping festival, it has already surpassed 100 million users in just five months.
It's almost unbelievable. When Alibaba started its e-commerce business, Jack Ma was very aware of the difficulties involved.
With over 100 million users, Pinduoduo has firmly established itself as a leader in the second tier of China's online shopping industry.
Suddenly, Ma Yun realized that Lin Chen's Star Technology had grown so big without anyone noticing.
Huasuan.com, needless to say, is the undisputed leader in traffic acquisition platforms in China. Although Alibaba has developed Taobao Big Data, it is clear that there is still a certain gap between Taobao Big Data and Huasuan.com.
Although Meituan's market share is not as high as Lashou.com at present, it is obvious to everyone that it will surpass Lashou.com sooner or later. So, it has secretly joined forces with me to prepare to take down Lashou.com.
Ele.me, since initially riding the coattails of Lashou.com and later joining forces with Meituan, has now become the leading food delivery platform in China and abroad, with a market share far ahead of others.
Mixin, although a communication software that has never been very popular, has the second largest number of registered users in the country, second only to QQ.
Huasuan Pay is the number one third-party payment platform in China, even surpassing Alipay.
Panda TV, the first online video live streaming platform in China, needs no further explanation regarding its value.
In addition, I've heard that Star Technology's mobile games are also very lucrative.
Heytea is another rising star in the milk tea industry, and I heard they've even opened a branch in Meidi.
Besides his own Starry Sky Technology, Lin Chen also ventured into mobile phones and even televisions, all of which he did very well.
Jack Ma sighed. The most important thing is that Lin Chen's Star Technology is wholly owned by him! That's the scariest part!
Taobao, on the other hand, has been raising funds continuously. Although it has implemented dual-class shares (A and B shares) with different voting rights, it's still not as satisfying as sole proprietorship.
Sigh, I'm so envious of this young man.
Countless people contacted Taobao customer service today to redeem coupons. Fortunately, Taobao was prepared and created a separate redemption portal.
Clicking the link for the customer service auto-reply will redirect you to a new page.
After entering the Pinduoduo user ID and uploading a screenshot, the system will automatically compare it with the list data sent by Lin Chen from the backend.
If the comparison is successful, a 10 yuan no-minimum-spend coupon will be issued.
If the comparison fails, the product will not be issued.
This round of screening eliminated countless fraudulent users. In total, only one out of every five people could be identified, while the other four were fraudulent.
Zhang Yong wiped the sweat from his forehead.
"That was close! If we had really given them all away, we would have had to give away five or six billion yuan worth of coupons. We would have lost everything."
Jack Ma was also shaken. It seems that he will have to think things through from all angles before taking action against Lin Chen in the future.
Well, it's impossible not to deal with Lin Chen; all we can do is be extremely careful.
Lin Chen: But I'm always the one who's happy. Have you ever been happy?
Finally, on the evening of November 10th, the highly anticipated Double Eleven was about to arrive.
Lin Chen sat in the conference room with Zhang Yiming, An Rou, and Huang Zheng, eating hot pot while waiting for midnight to arrive.
A delicious aroma wafted from the conference room, and the employees still working overtime outside suddenly found their takeout food less appealing. Although the company subsidized the cost of the takeout, nothing beats hot pot.
Lin Chen picked up a piece of fatty beef with his chopsticks and stuffed it into his mouth, asking a question as he ate.
"Mr. Huang, is everything alright with Pinduoduo? Have all the goods been shipped to JD Logistics warehouse ahead of schedule?"
"Don't worry, Mr. Lin. Wow, this is the first time I've ever heard of such a thing. Is big data really that powerful? It can even accurately predict what others will buy?"
Zhang Yiming laughed and said, "Of course! I used JD.com once and have been hooked ever since. Now, whenever there's a promotion, I come to our Huasuan.com to buy the data list."
"Wow, JD.com agreed so readily this time, could it be that they didn't pay us?"
"How could that be? Don't you even know what our CEO Lin's nickname is? Would anyone dare not pay?"
Lin Chen's face darkened, and he snatched the meatball that Zhang Yiming was about to pick up with his chopsticks.
"Stop spreading rumors about me. You've ruined my reputation as a handsome, upright, and model college student."
An Rou picked up a piece of meat for Lin Chen and said with a smile, "May I ask how many classes this handsome, upright, and model college student has attended this semester?"
"Ahem, I was just following the vice principal's teachings, applying what I've learned. Do you understand? Look at the vice principal, he speaks with such eloquence."
After finishing our hot pot, it was already 11 p.m.
"Burp... I'm so full."
"Come on, rock, paper, scissors. The loser goes to throw out the trash."
"Rock...paper...scissors..."
Finally, Lin Chen got up and went to throw out the trash, grumbling under his breath.
Conversely, the owners of other shopping websites, whether they were Jack Ma, Daniel Zhang, Liu Qiangdong, or Zhang Wenyi, were all sitting nervously in the conference room with a group of senior executives, waiting for the data.
Jack Ma and Daniel Zhang were worried that the joint shopping festival organized by Lin Chen and his team would attract customers away, while Liu Qiangdong and Zhang Wenyi were the opposite, worried that Taobao would steal all their customers away.
Countdown begins.
"10...9...8...3...2...1!"
The time on the conference room display screen jumped to 0:00 on November 11th.
Everyone was watching the data closely, and soon the transaction volume began to rise.
Ten minutes, 50 million!
One hundred million in half an hour!
At 0:30, Huasuan.com posted a celebratory Weibo post celebrating the joint shopping festival's transaction volume exceeding 100 million yuan, causing a stir in the entire online shopping industry.
Those online shopping platforms that didn't participate in the joint shopping festival are extremely regretful.
Initially, they didn't have high hopes for the joint shopping festival organized by Huasuan.com, since Taobao was the leading online shopping platform. They were also worried about retaliation from Taobao afterward, which is why they didn't dare to participate.
But now, it's already 12:40 AM, and Taobao still hasn't posted a Weibo message to celebrate breaking 100 million yuan in sales.
However, by 1 a.m., they still hadn't received the poster announcing that Taobao had surpassed 100 million yuan in sales, while Huasuan.com posted a Weibo message celebrating that they had surpassed 200 million yuan in sales.
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