Indeed, that was Lin Chen's plan, but it wasn't just for the rich to show off.
Making money in the early stages is not the most important thing; the most important thing is the user base.
User base represents absolute market share.
Relative market share refers to the percentage of the market, while absolute market share represents the number of users.
For example, if a new product has just been developed and launched into the market, its market share is 100% because there are no competitors for this product in the entire market.
But with a 100% market share, does that mean this product won't advertise?
No, advertising is not enough. It needs to be done, but it needs to be done more aggressively to let everyone know about the benefits of the product. At this point, the more products sold and the more users there are, the larger the market will be and the greater the absolute market share will be.
Lin Chen's move wasn't entirely incomprehensible to everyone; Little Ma understood it perfectly, which is why he came to the game department to inquire about the development progress.
"Mr. Wu, it's been almost a week, how's the development going?"
"Mr. Ma, the game engine development is 70% complete and should be finished in another week. The main delay is in the game character modeling."
Little Ma understood immediately. After all, he was the person in charge at Tencent and knew the drawbacks of Tencent's inherited skills very well.
After thinking for a moment, Pony Ma said, "We don't necessarily have to imagine game characters out of thin air. You can have the people in the game's creative department go to the market and see which comic characters they think fit their expectations, then buy the copyright. If the comic becomes popular in the future, we might even be able to do a collaboration."
"But Mr. Ma, this would probably increase the cost significantly."
"Money is not a problem. The most important thing now is speed, you understand? If we're any later, Lin Chen will have devoured the entire market. What's the point of me developing this game then?"
"Okay, Mr. Ma, I know what to do."
After hearing what Little Ma said, Wu Manni realized that this was not the time to save money, so she should go shopping.
So she found Yao Xiaoguang and conveyed Mr. Ma's message to him.
The projects in the game department are progressing rapidly, and the situation looks very promising.
But LalaShou.com is in a terrible situation.
When Singles' Day ended, Meituan and Koubei started to seize the market with coupon subsidies, while Lashou quickly countered with subsidies from Tencent.
Then the two sides got into a subsidy war. Although Lashou.com was fighting two against one, Tencent was rich and powerful and didn't hold back at all.
With Double Twelve and Christmas over, and the new year already here, Wu Bo finally felt relieved.
He thought to himself that he would work for another year, then he would definitely quit, sell his shares back to Pony Ma, and settle down in Dongguan.
Just then, the CFO of Lashou.com rushed in.
"Mr. Wu, the January subsidy from TX hasn't been transferred yet. I called to ask, and they said they're out of money. What should we do?"
"What? The subsidy ran out of money after only two months?"
Wu Bo picked up the phone and first called the CFO of TX. The CFO said that there was really no money left, and all the company's funds were being prioritized for the game department. This was President Ma's instruction, and if there were any problems, he should go directly to President Ma.
Then I just hung up on Wu Bo. How dare a company that's just being acquired come to my headquarters finance department and start arguing?
Having no other choice, Wu Bo called Xiao Ma again.
"Mr. Ma, this is Wu Bo."
"Oh, Mr. Wu, I see that Lashou.com has stabilized its market position recently. Not bad, not bad. Mr. Wu, you have excellent leadership."
"Not at all, it's all thanks to Mr. Ma's generous subsidies. By the way, Mr. Ma, I just called the finance department at headquarters and they told me that the group is short of funds recently and will temporarily stop giving us subsidies?"
"You mean this? It was indeed my order. Sigh, it was all because of that little brat Lin Chen. His company made a game called 'Genshin Impact: Prequel - Demon God War,' you know?"
"I know, this game is really popular lately."
"Yes, not only is the game popular, but it's also very profitable. They made 300 million in one day on Christmas."
"What? Earned 300 million in one day? Holy crap, even robbery wouldn't be this fast!"
"Well, normally, he can make his money, and I'll just be a little envious. But you know, there's only so many pay-to-win game players. If they all spend money in his game, no one will spend money in my TX game. And games are one of TX's main sources of revenue, so I have to concentrate all my efforts on stabilizing the mobile game market first."
Wu Bo understood. This really couldn't be blamed on TX. No matter which company it was, they would immediately try to regain the market share in such a situation, since it was a matter of life and death for the company.
What should I do then?
Without subsidies, how can we compete with Meituan and Koubei?
The first major blow of 2011?
On the other hand, Lin Chen was driving home with An Rou and Su Xiaowan to celebrate the holiday.
An Rou offered to drive, and Lin Chen sat in the passenger seat, holding tightly to the roof railing.
"Slow down, Anrou, drive slowly, we're not in a hurry."
"I was only going 80 km/h, and this is on the highway. I should be able to go 120 km/h."
"No, no, no, 80 is enough for us. You haven't driven in so long. Your car is parked downstairs at the company, taking up two parking spaces, and it's covered in dust."
"Ahem, I usually ride in your car, it's such a waste to drive two cars."
Xiao Wan chuckled to herself from behind.
Lin Chen glanced back and hurriedly said, "Xiao Wan, how can you ride in a car without wearing a seatbelt? Fasten your seatbelt now."
Do I need to wear a seatbelt even if I'm sitting in the back?
"Of course, otherwise why do you think seat belts are standard in the back seat? Their existence is justified, right?"
"Okay, you're right." Su Xiaowan obediently fastened her seatbelt.
Fortunately, there were many cars on the road due to the holiday, so it didn't seem strange that Anrou was driving at 80 km/h.
The journey, which usually takes two hours, took four hours. After getting off the highway, An Rou first took Su Xiaowan home, and then went home with Lin Chen.
"Oh, Anrou's back! Come in quickly. Your dad just bought some cherries this morning, they're still fresh. Lin Chen, what are you standing there for? Hurry up and bring Anrou's things in."
Lin Chen: "Mom, I'm starting to doubt again whether I'm really her biological child."
After An Rou sat down, she ate two cherries, slumped on the sofa, and said to Lin Chen, "From now on, you should drive me back during holidays. I don't want to suffer like this again."
"Hey, didn't you say you wanted to open it? I even tried to persuade you otherwise."
"That means you weren't decisive enough in your persuasion!"
"???"
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