The operations director of Koubei.com thought about it, but still couldn't come up with a solution.
Well, anyway, this is a good thing. Since it's a good thing, I should hurry up and report to Mr. Ma to demonstrate my abilities as the operations director.
So, the operations director of Koubei.com immediately went to report to Jack Ma.
Jack Ma was very pleased, thinking that Lin Chen must be anxious, which is why he started providing market access to Koubei.com so quickly.
"Hahaha, Lin Chen, what's wrong with me letting you run 300 meters first? But since you've made your move, I'll start now."
Jack Ma picked up the phone and called Zhang Yong, instructing Zhang Yong to map merchants to Pinduoduo according to the previously agreed-upon plan.
Meanwhile, Huang Zheng has been quite busy ever since Lin Chen and Jack Ma signed the performance-based agreement.
After Lin Chen signed the betting agreement with Jack Ma, Lin Chen gave him a phone call.
"Hello, Mr. Lin, what are your instructions?"
"Mr. Huang, I signed a betting agreement with Jack Ma. I've staked my entire fortune on Pinduoduo."
"Huh? What kind of betting agreement? Is it that serious?"
"If I help Koubei.com increase its market share by 5%, Jack Ma will help Pinduoduo increase its market share by 5%. If the target isn't met, he'll give the other party 100 million yuan."
"Um, Mr. Lin, it's only one hundred million. It's not like your life savings, is it?"
"How can it not count? I feel that if I can't even compete with Jack Ma, then why should I even start Pinduoduo? I might as well just sell it."
"Oh, no, Mr. Lin."
"So, you see, isn't this a matter of life and death?"
"Yes, of course it counts!" Huang Zheng thought to himself, "Damn it, if anything, it's my life and fortune."
"But don't worry, the chances of winning are still very high, we just need your cooperation."
"Don't worry, Mr. Lin, I will definitely cooperate. After all, this is a matter of life and death. Tell me, what do you need me to do?"
"I need Pinduoduo not to increase its market share."
"Huh? Mr. Lin, how am I supposed to control this?"
“Listen to me, Jack Ma will definitely map some popular merchants’ stores to Pinduoduo from the very beginning. This way, we can quickly reach a 5% market share. Once we reach that, he will immediately start the countdown. If I don’t catch up within a month, I’ll have to give him 100 million.”
Just as Lin Chen was about to continue speaking, Huang Zheng hurriedly interrupted.
"Wait, Mr. Lin, may I ask what 'mapping' means?"
"Oh right, it seems you don't know about what happened before. The mapping is, for example, someone opens a store on Taobao, and then copies and pastes the store onto Pinduoduo, and then you can find the store on Pinduoduo."
Once the mapping is enabled, Taobao will turn off the store's recommendation and exposure, which is equivalent to the store being transferred to Pinduoduo without Taobao's knowledge, thus increasing Pinduoduo's market share.
"So that's how it is. You guys are really the most flamboyant."
"What?"
"Ahem, I mean, it's still up to you guys to put on a show. But Mr. Lin, isn't this a good thing? Then why are you trying to control our market share? If we don't increase it, won't you just keep giving market share to Koubei.com?"
"Give it away? Why should I give it away? If Pinduoduo's market share doesn't increase, then I don't need to keep increasing Koubei's market share. Do you think I really want to earn that 100 million?"
"Huh? Isn't that right?"
"Of course I'm doing this for Pinduoduo. Listen carefully, once Taobao maps their high-quality merchants over, you should assemble a team and talk to them one by one, saying that we can help them get greater profits so that they can also open an online store on Pinduoduo."
How to improve?
"Mr. Huang, do you know the difference between group buying and online shopping?"
"I don't know, you'll have to ask Zhang Yiming. I only handle online shopping."
"Um... what you said makes a lot of sense. Let me put it simply: group buying is regional, while online shopping is nationwide."
"Hmm, I understand that. And then what?"
"For example, if a restaurant posts a group-buying link on Meituan, the area it can cover is at most Shanghai, or even just one district. So the price of the group-buying package is fixed, which is understandable, right?"
“I understand. Online shopping can have different prices for users in different regions. For example, a down jacket might cost 500 yuan to a customer in Northeast China, but only 200 yuan to a customer in Hainan.”
“That’s right. So you can talk to these e-commerce companies and tell them that we can use big data to determine whether a customer needs their products and then push the products directly to people with consumption needs. In this way, their sales will be higher even without discounts, which will increase their profits, right?”
"Wow, Mr. Lin, you're amazing... no, you're just so outstanding."
"Oh, right, when you go to talk to them, why don't you also take advantage of any unsold inventory they can't clear out by the end of the year? We're giving them such a great deal of benefits, I don't think they'll feel comfortable accepting payment, right?"
"...Mr. Lin, I will try my best."
"It's okay. If you need to spend money, we'll deduct it from your year-end bonus."
"No, Mr. Lin, I was wrong. I'll never call you a slut again."
"Take it all! Take it all!" Lin Chen slammed the phone down.
Then, Huang Zheng got busy, negotiating cooperation with those merchants while also buying their inventory.
Of course, he also tried to get it for free, but he almost got kicked out. In the end, he had no choice but to pay for it.
This really broke his heart, because it was all his own money that was being spent!
No, I must go to Shanghai to find Boss Lin and get this money back. It's my hard-earned money!
Thanks to Huang Zheng's efforts, almost all the merchants agreed to his suggestion. Who wouldn't be happy to make more money?
Another important reason that prompted these merchants to agree was that they discovered that Taobao's order volume had plummeted during this period.
Apart from a few long-time users, there are almost no new users, and even long-time users are placing fewer and fewer orders.
They went to Taobao to ask, but Taobao customer service gave them an ambiguous answer.
At this time, Huang Zheng arrived and offered them a completely new path.
I can make more money, vent my anger by betraying Taobao, and even clear out my year-end inventory. Let's do it!
Zhang Yong was in charge of monitoring the data from Taobao and Pinduoduo in this betting match, but he was puzzled by the data. Why did Pinduoduo's market share not increase much despite so many merchants being transferred to it?
So he went to report this to Jack Ma, and the two of them racked their brains in the office for a long time without any results.
At that moment, Lin Chen called instead.
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