When it comes to manipulating public opinion, Huasuan.com is truly a professional.
Soon, some netizens began to complain about the poor graphics and character models in online forums about "Honor of Kings".
At first, no one paid attention to these comments, because no matter what game is released, there will always be people complaining.
However, gradually, more and more people began to complain about the poor graphics and character models of "Honor of Kings", so Tencent started to control the comments.
What does "controlling comments" mean? It certainly doesn't mean arguing with netizens who are complaining.
For example, let's say Xiaoshuai comments in a post about "Honor of Kings".
"The graphics and character models in this 'Honor of Kings' are just awful."
At this point, the paid commenters will reply to these comments.
"I think it's alright. It seems the poster is someone who is very particular about image quality."
"Mobile phone screens are too big, there's no need to have such high expectations."
"The average image quality can save us data, right?"
Such comments, and so on, gradually made the reputation of "Honor of Kings" affected by the issue of its graphics quality become a trivial matter in the minds of netizens.
Subsequently, another voice emerged online.
"You say I have high expectations for the poor graphics and modeling of 'Honor of Kings'? Then take a look at 'Genshin Impact: The Pre-Sequel'."
Below is a series of comparison images.
Now, even the friendly commentators that Tencent paid to hire were at a loss for words.
With such obvious comparison photos, you can't just lie through your teeth. If you did, your greedy nature would be too obvious, and you wouldn't be able to use your account anymore.
It's important to understand that these aren't ordinary accounts; they're not the kind of newly created level 1 accounts.
Instead, they are long-time users on various online forums, communities, and social media platforms, with account levels even higher than those of ordinary users.
These accounts are their livelihood!
I can't gamble my entire career on just one deal.
Forget it, I'm outta here.
As a result, no one came out to refute the netizens who said that the graphics of "Honor of Kings" were bad.
As these comparison images were shared and clicked by more and more people, Genshin Impact: Prequel - Demon Wars unexpectedly saw another surge in traffic, proving that there's no harm without comparison.
Some casual gamers who were originally thinking of downloading "Honor of Kings" will definitely choose to download "Genshin Impact: The Pre-Sequel" after seeing the comparison images.
After all, who wouldn't want to eat coarse food?
Besides, everyone knows that Tencent games are all about spending money to become stronger. I wonder what Genshin Impact Prequel: Demon Wars is like? I'll give it a try first.
Meanwhile, a concerned netizen named Lin posted the set of image quality comparison pictures online using a secondary account and bought trending searches.
This prompted Brother Dawei to launch a series of events that gave away heroes and skins.
What's with this "Log in for three days to get a hero, log in for seven days to get a skin" promotion?
Sign in for three days to get a hero, sign in for seven days to get a skin, and sign in for 14 days to get a rare skin!
Furthermore, a series of preferential recharge activities have been launched.
A first recharge of 1 yuan gives you a hero, a first recharge of 6 yuan gives you two heroes, and a first recharge of 10 yuan gives you an extra skin!
Netizens did the math and realized, "Holy crap, it's only the price of a cup of milk tea!"
It's so cheap, of course I'll charge it!
After all, if you rely on saving up gold coins to buy heroes, it would take at least two weeks to save up enough for one hero. Now, you only need to spend one yuan.
Dawei couldn't quite grasp Lin Chen's thinking for a moment. When Lin Chen proposed the plan, he even said that the money might be too little.
It's worth noting that in the games he designed before, the minimum recharge threshold was 30 yuan, and it was common to spend 648 yuan and get nothing, making people want to keep recharging.
Tencent used a similar strategy before, basically letting those rich players spend money to their heart's content, crushing ordinary players by leaps and bounds.
But Lin Chen said, "Brother Dawei, you need to broaden your horizons. The game we made, 'Genshin Impact: Prequel - War of the Demons,' is designed to be different from the pay-to-win games of the past. In 'Genshin Impact: Prequel - War of the Demons,' even if you don't spend a single penny, as long as your skills are good enough, you can become the number one on the leaderboard!"
In Genshin Impact: Prequel - War of the Demons, Lin Chen changed the matchmaking and ranking systems to the Earth Ranking and the Heaven Ranking.
The ranking system uses random matchmaking, and medals are awarded based on wins and losses in each game. Collecting enough medals allows you to level up, with ranks ranging from Bronze, Silver, Gold, all the way to the Grandmaster.
The Heavenly Ranking is different. It calculates the contribution of each game based on KDA, economic difference between the opposing lanes, and team contribution rate. The final individual score is the sum of the ten games with the highest individual contribution in the past month, which is then used to rank the players across the entire server.
Therefore, the prestige of being ranked first on the Heavenly Ranking is self-evident.
This also prevents high-level games from becoming a place for some people to profit.
Because regardless of winning or losing, as long as you take the game seriously, your final score will definitely not be low.
What happened next completely overturned Brother Dawei's understanding.
The download volume of "Genshin Impact: Prequel - Demon War" skyrocketed like a rocket, and that's not all; the daily recharge revenue was also frighteningly high.
Although the amount recharged was not large, the proportion of players recharging was significantly higher than that of other games.
The previous daily recharge volume of 300 million was already frightening enough.
On the first day of the event, the total recharge volume reached a staggering 500 million!
Seeing this number has shaken the entire gaming industry.
Even robbing someone wouldn't make money this fast.
Pony Ma (Ma Huateng) fell into deep thought as he looked at the 20 million yuan in recharge revenue of "Honor of Kings" yesterday.
What went wrong? Am I just too tired lately? Otherwise, why are there phantom zeros after the recharge records for "Genshin Impact: Prequel - Demon Wars"?
After thinking for a long time, Brother Ma still couldn't figure out where he lost to Lin Chen.
He was aware of the online comments about the poor graphics of "Honor of Kings," but this was a game that had been rushed out in just one month. As a programmer himself, he understood that achieving this level of quality was already quite impressive.
But someone has to take the blame for this, right?
So he convened another meeting of TX's leadership.
"The reason I called you all here today is not to talk about year-end bonuses, but to tell you that some of you have not received your year-end bonuses, and not only that, you have not received your salary for next month."
Upon hearing this, everyone sat up straight, wondering which unlucky soul had offended the big boss.
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