Zhang Yiming couldn't help but sigh, "I really don't know how Lin Chen's brain works; he actually foresaw everything."
He said before the Lunar New Year that the target audience for Douyin is young people in their twenties and thirties. So, no matter how enthusiastic the aunties and grandmas in their forties and fifties are or how many videos they post, don't be fooled.
Furthermore, we need to target videos of older women to them, creating a fixed circle so they can have their own happiness.
As Zhang Yiming listened to the DJ version of "The Most Dazzling Ethnic Style" playing in his ears, accompanied by the chaotic video footage of the aunties, his lips twitched. Yes, let them have their own happiness; he really couldn't adapt to this kind of happiness.
As the number of downloads of the Douyin app increases and more user-uploaded videos become more abundant, the content library will become more comprehensive, attracting even more users to download it.
This created a virtuous cycle, and Douyin's influence gradually expanded.
On the third day of the Lunar New Year, Fatty's family went to Shanghai to reunite with Yan's family and discuss their marriage plans.
After all, neither of them had graduated from university yet. Senior Yan was alright; she only had six months left before graduation. The last six months were originally for internships, but Senior Yan had already joined Xingchen Technology, making her one of the outstanding graduates.
You can just pick up your graduation certificate when you graduate.
But the fat guy hadn't even finished his second year of college, and he wasn't even old enough to get married.
After the two families sat down together to discuss it, they finally decided to hold the wedding in their hometown first, and then get their marriage certificate when they reach the legal age. After that, they would hold another wedding in Shanghai with their baby and invite their friends to witness it.
Fatty and Senior Yan both agreed.
How did Lin Chen know?
Of course, it was the fat guy who nervously called Lin Chen in the middle of the night to tell him.
After the fat man finished speaking, the young lady immediately said "Congratulations" on the other end of the phone, which almost startled the fat man. He glanced at the time on his phone and realized it was already midnight. Why were Brother Chen and the young lady still playing together?
On the eighth day of the Lunar New Year, Lin Chen prepared to return to Shanghai.
There's nothing we can do; universities may not start this early, but companies are opening this early.
Moreover, Douyin quickly seized the untapped short video market by leveraging the influence of the Spring Festival Gala. Lin Chen, Zhang Yiming, and other members of the Douyin team, although not physically present at the company, adjusted their promotional strategies daily based on market feedback data.
These members simply couldn't understand why General Manager Lin preferred to hold this summary meeting at noon every day, instead of every evening or the next morning.
Lin Chen said, "I don't want to either, but I have to play cards with Miss at night, and after playing cards, I have to discuss the quality of various modern women's fashions with An Rou."
I'm so tired, how can I get up so early the next day?
While stuffing various foods into the trunk, Lin's mother kept reminding Lin Chen and An Rou not to always eat takeout, not to stay up late, and so on.
It's amazing how a mother's love always seems to plummet from its peak the moment she returns home for vacation, only to return to its peak value as the time for her departure draws ever closer.
However, once you get married and have children, you will understand that a mother's love is always there.
Only when you raise children do you realize the love and care your parents have given you!
As soon as Lin Chen drove onto the highway, he saw An Rou secretly wiping away tears.
"What’s wrong with you?"
"It's nothing, it's just that I've never felt my parents' care before, so I really want to cry."
"Don't cry, don't cry. From now on, my home is your home, and my parents are your parents."
"By the way, aren't Xiaowan and Shen Yue planning to go back to Shanghai yet?"
"Not yet. Xiao Wan only has her mother at home, and she said she wants to spend more time with her mother. Shen Yue is her father's darling, and her father will send her to Shanghai in a couple of days."
Three hours later, the two returned to 1901.
Lin Chen even borrowed a small cart from the property management office to move the New Year's goods from the trunk upstairs.
Seeing Lin Chen pushing the cart, An Rou chuckled from behind.
Then he secretly took out his phone, took a picture, and sent it to the Star Technology executives' group.
Fatty: "Why did Brother Chen go deliver packages?"
Su Xiaowan: "Hahaha, Fatty, that's such a perfect description!"
Young Miss: "Lin Chen, how much do you get paid a month for delivering packages? Hahaha."
Zhang Yiming: "Boss, stop delivering packages and come to the company. I'm already waiting for you here."
Li Mengqi: "Mr. Zhang, this is so curly, even cherries don't taste sweet when I eat them at home."
Lin Chen didn't see the photo An Rou posted until he had moved all his things upstairs.
He smiled and replied in the group: "I think it's necessary for me to cooperate with JD.com and let you all experience the work of a courier at JD.com. It can also be considered a team building activity for the company."
Young Miss: "Lin Chen, are you a devil?!"
Su Xiaowan: "Lin Chen, are you a devil?!"
Fatty: "Lin Chen, are you a devil?!"
Li Mengqi: "Lin Chen, are you a devil?!"
Zhang Yiming: "Boss, stop rambling in the group chat and come to the company right now. I've been waiting forever."
An Rou: "Mr. Zhang, is it possible that you could come to Lin Chen's place?"
Zhang Yiming: "...How could I not have thought of that? I'm coming right away!"
Fifteen minutes later, Zhang Yiming arrived at 1901 and rang the doorbell.
An Rou opened the door: "Oh, Mr. Zhang, you've come quite quickly."
"Thank goodness, thank goodness, thank you for the address, Mr. An."
"Lin Chen is packing his things inside. Please have a seat and I'll get you a glass of water."
"Okay, thank you."
After packing his things, Lin Chen came out of the room.
"Hey, Mr. Zhang, you're here! Stay for dinner later. My mom brought us a whole stewed chicken; we can just heat it up and eat it."
"President Lin, let's not rush into dinner. What should we do next with Douyin?"
"No need to do much, just keep it up. Oh, by the way, have Panda TV set up an MCN department and sign up those high-quality Douyin video creators."
"Okay, I'll take care of it right away."
"Yes, Mr. Zhang, I know what you want to say. Don't rush into monetization. We are still in the stage of expanding our traffic. The future belongs to traffic. As long as we have traffic, everything will follow."
"I understand, Mr. Lin. I got carried away."
"It's okay, it's okay. Don't be afraid if you get a little tipsy. Just go outside for some fresh air to calm down. By the way, I have two bags of trash here. Could you take them down for me on your way?"
Zhang Yiming: ...
In the end, Zhang Yiming inexplicably took two bags of trash and went downstairs to get some fresh air for half an hour.
In the first month of the lunar calendar in Shanghai, the biting cold completely calmed Zhang Yiming down.
Yes, why are we in such a hurry? Now is the best time to seize the market. The short video market is completely untapped. There is only one app, Douyin, in this field right now. If we don't seize the market now, are we going to wait for other imitations to come out before we try to grab it?
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