What's going on? We just signed an exclusive deal with Taobao Group Buying, and they're already running promotions?
The customer base for food delivery services actually overlaps with that of gamers, both being predominantly young people.
Therefore, this has led to a lot of orders going to Meituan in the past few days.
Moreover, Meituan's subsidies have caught up. I'll give you the same amount of subsidy as Taobao's group buying, and I'll also give you game items. Hey, which one do you choose?
On Weibo, some people have even started paying to buy these CD keys.
This is the first time this game has held an event like this, and the gifts are really good. It would take a lot of time to collect these items in the game, so it's much more worthwhile than getting them just by eating a meal.
Hangzhou, Alibaba.
"Mr. Ma, something terrible has happened!"
"Huh? What happened?"
"The market share we took from Meituan has been snatched back by Meituan, and they've even turned around and taken a hit from us?"
"What? Aren't you going to steal market share from Lashou.com? Who told you to steal Meituan's market share?"
"Oh... Mr. Ma, didn't you say we should surpass Meituan and strive for first place!"
"What I mean is to try to seize market share from Lashou.com. Once we completely absorb Lashou.com, won't we surpass Meituan? Who told you to go straight for Meituan? Don't you know Lin Chen is a ruthless person who holds grudges?"
Lin Chen: I'm such a kind and approachable person, don't slander me!
The fact is, Meituan not only regained the market share it had lost through this wave of game collaborations, but also achieved some growth.
However, Taobao's group buying platform remained surprisingly quiet, showing no intention of retaliating at all.
Two weeks later, Meituan voluntarily stopped the joint promotion.
Jack Ma breathed a sigh of relief, but he was also quite surprised. Why didn't Lin Chen continue with the collaboration when he had such a good opportunity?
Anyway, the game is from his own company, so there's no issue of high costs.
At that moment, Wang Xing also called Lin Chen to ask if they could continue with the event.
Lin Chen explained.
"Mr. Wang, we really can't keep doing this."
First, if too many of these CD keys flood the market, it will affect the game's revenue. Second, the target audience for the game has already made their purchases, so continuing this promotion won't be very effective.
Wang Xing thought it made sense. As the head of the group, Lin Chen had to consider the overall situation. After all, the group's business was not only group buying, but also games. In fact, games were currently the main source of revenue, and group buying still had to rely on games to make a living.
Thinking of this, Wang Xing suddenly thought of Wu Bo.
I heard a while ago that Wu Bo left Lashou.com and I don't know where he is now. Back when the major internet giants hadn't entered the market, Lashou.com, led by Wu Bo, was far ahead of other group-buying companies.
But ever since Lashou.com was acquired by Tencent, it has been in a state of semi-death, and it's unclear what Tencent's purpose in acquiring Lashou.com is.
If Pony Ma knew that Wang Xing said that, he would definitely feel extremely wronged.
I entered the market with the ambition to dominate the group-buying world.
But Lin Chen is a jerk! He keeps tempting me to develop games, which has led me to invest so much money in them. Although I've made some money, it's nowhere near as much as the games from Xingchen Technology. And right now, there's another game that's plagiarizing... oh no, I mean, developing, and the development cycle is still a long way off.
After spending a day studying materials in his office, Chen Lei finally came up with a way to resolve Lashou.com's crisis.
That means getting Tencent's big data. Only by partnering with Tencent's big data can Lashou.com secure a place in the group-buying market; otherwise, it's just waiting to disband.
So Chen Lei called Xiao Ma again.
"Hello, Mr. Ma, this is Chen Lei."
"Chen Lei, the group is really short of money right now. I'm in a meeting, so I have to talk to you later."
Chen Lei's face darkened as he listened to the busy tone coming from his phone. "A meeting? I can hear the sounds of 'the heavens and the earth' moving'!"
Despite his complaints, Chen Lei still made another call.
"Mr. Ma, don't hang up yet. I'm not here to ask you for money."
"Oh, as long as it's free, everything else is negotiable. Is there anything I can help you with?"
"I want to concurrently serve as the director of TX Big Data, so that TX Big Data can generate revenue to subsidize Lashou.com. Only in this way can Lashou.com be saved."
"I see..."
Pony Ma is facing another dilemma. Although Tencent's big data is not as accurate as Huasuan.com and Taobao's big data, there are only three such big data platforms in China, so it can still make a lot of money every month.
He was actually a little reluctant to give this money to Lashou.com.
Chen Lei seemed to notice Xiao Ma's hesitation and quickly continued.
"Mr. Ma, don't worry. I guarantee that TX Big Data will be more profitable than it is now. In addition to the amount that is reserved for Lashou.com as before, I will hand over the excess to the group."
Little Ma's eyes lit up. Was there really such a good thing?
"Okay, I promise you! You can try it for a month first!"
After hanging up the phone, Chen Lei breathed a sigh of relief. It was too difficult, but thankfully, the first step of his plan had been achieved.
As for what he just said about handing it over...
Hand it over? Hand it over what? Anyway, Chen Lei knew nothing about it.
Little Ma quickly arranged for his secretary to handle the matter.
The next day, Chen Lei received a personnel appointment from TX headquarters; he is now the acting director of TX Big Data.
Unfortunately, Tencent Big Data is located in Shenzhen, so he could only arrange work through video conferences.
At the start of the video conference, Chen Lei introduced himself.
"Hello everyone, I am Chen Lei, the acting director."
The reason I'm calling this meeting today is actually because of another role I play.
My other role is the new director of Lashou.com.
Lashou.com is currently going through a very difficult period and needs the help of all the brothers and sisters in Tencent Big Data. I'm asking for your help here.
Now I will begin to assign tasks.
First, from now on, when searching for group buying deals on TX Big Data, only Lashou.com and deals more expensive than Lashou.com will be displayed; deals cheaper than Lashou.com will be hidden..."
As soon as Chen Lei finished speaking, someone immediately raised a question.
"Mr. Chen, this is not appropriate. TX Big Data is an intermediary platform, and fairness and impartiality are what users want most. If we engage in fraud, it will not only affect Lashou.com, but also TX Big Data's reputation."
As soon as the person finished speaking, the video conference room erupted in chatter.
Chen Lei coughed a few times before the video conference resumed.
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