By the time we finished get off work in the afternoon, the results of the first day of egg delivery were already evident. Ele.me supermarket groups had been established in various communities in Shanghai, and at least 60% of the families in the communities had joined the group chats.
So, the next day, Ele.me supermarkets started their community group-buying business.
After editing the product links in the form of a poster in the backend, send them to all group chats.
The daily special is displayed at the top. Today's daily special is pork for 9.9 yuan for 2 jin (1 kg).
Below are various fresh fruits and vegetables, rice, oil, salt, beverages, snacks, and general merchandise.
The first thing those uncles and aunts saw was this pork that cost 9.9 yuan for two jin (1 kg). At that price, they had to buy it.
Then I saw these other items. Although these items are also available in supermarkets, the uncles and aunts who know the prices can tell at a glance that these items are cheaper than in supermarkets.
Although the price difference isn't huge, it's still cheaper than expected. Plus, you don't have to go to the supermarket and carry it all home yourself; you can just pick it up from the Ele.me supermarket stall downstairs.
If you don't want to go downstairs to get it, you can ask them to help you bring it home. That saves a lot of effort, since they're all old and frail. How many flights of stairs can they carry a bag of rice up?
Moreover, this MiXin app is really convenient. Just click on this promotional poster, and it will automatically redirect you to a mini-program called Eleme Supermarket. Then, just add all the items you want to buy to your shopping cart and click checkout.
As for the payment method, those uncles and aunts who have used Douyin are probably already familiar with it, while those uncles and aunts who have not used Douyin have also opened accounts and linked their bank cards after consulting with their sons and daughters.
My son said it's a great payment method, a big brand, and it works really well.
As a result, Ele.me Supermarket's backend kept receiving orders throughout the day, and by 4 p.m., the total turnover had reached an astonishing 20 million!
Wu Bo was shocked. He hadn't known running a supermarket was this profitable! 20 million a day! How much a month? At least 600 million! Over 7 billion a year!
But he knew this was not the time to be shocked, so he quickly made phone calls to notify the various teams to prepare for the purchase and delivery of various goods according to the order volume.
The suppliers of these goods were also shocked when they received the requests from Ele.me supermarket liaisons.
"Young Master Duo?! You said Young Master Duo?! Are you sure you didn't misread it? Did you miss a zero?"
"Boss, you read that right, that's all! Do you have enough stock? If not, I'll have to order from someone else right away."
"That's enough! Absolutely enough! If it's not enough, I'll go and bring it back from out of town tonight! I'll definitely deliver it to you on time."
After hanging up the phone, the supplier's boss looked at the order and still couldn't believe it. The order volume was too large. If he had this many orders every day, this one customer would make him rich. He couldn't let this customer slip away!
So, the supplier's boss shoved his secretary aside, picked up the phone on the table, and started ordering the warehouse to prepare the goods, and it had to be the best quality, absolutely no inferior goods allowed.
The bigger the client, the less you can fool them, otherwise they'll replace you in no time, and you'll have nowhere to turn for help.
Night falls and the city lights come on.
People who had been to work returned home and started talking about what had happened that day.
"Mom, I checked, Ele.me is a legitimate company, there's nothing wrong with it."
"Oh, that's good. I bought a lot of groceries from that link in the group chat at noon today. Let's see how the quality is when they arrive tomorrow."
The night shift employees at Ele.me supermarkets also returned to their posts and started working after having dinner.
Their job mainly involves receiving goods from various suppliers and then sorting and packing them according to each person's order.
Then, the orders from all the communities were put together. By this time, it was almost midnight. Then, several large trucks delivered the orders to each community along the way and placed them at the Ele.me supermarket stalls.
The next morning, the day shift employees of Ele.me supermarket came to work after having breakfast.
At the Ele.me supermarket stalls in various communities, orders are categorized according to whether they are delivered to the door or picked up in person.
If delivery is required, staff will push carts and deliver the goods to each household.
Early in the morning, the uncles and aunts discovered that Eleme Supermarket had indeed delivered the items they had ordered yesterday, and the meat and vegetables looked very fresh, no worse than what they would buy in a supermarket.
Just then, my son and daughter got up, so I took some fresh meat and vegetables to make them breakfast.
In recent days, Ele.me supermarkets in Shanghai have frequently topped the trending searches.
Some self-media outlets even call it a new type of supermarket business model, which does not require large stores, reduces warehousing, and allows customers to receive fresh products directly without having to leave their homes.
Many supermarket chains have also begun to study the Ele.me supermarket model.
Lin Chen smiled when he saw these articles, not only refraining from correcting them, but also not arguing when others tagged him.
In short, just don't associate Ele.me supermarkets with group buying.
Eleme Supermarket became an instant hit, and Wu Bo was once again brought back into the spotlight.
When interviewed by the media, Wu Bo gave a nonchalant reply.
"I think it's pretty good for me to be a supermarket manager now. This kind of life is very fulfilling."
When Ma Yun saw the news, he was also deeply moved.
"Sigh, Wu Bo is actually a very good talent, much more reliable than that bastard Chen Lei. It's a pity that because of that old scoundrel Lin Chen, he was squeezed out of the group buying industry and is now a supermarket manager."
Lin Chen: Nonsense. It was you who forced Wu Bo out of the group-buying industry. I was the one who kept him in the group-buying industry.
Wu Bo's remarks in the interview led various media outlets to write articles with headlines such as "Former Group-Buying Tycoon Switches to Supermarket Store Manager".
But those who truly know the inside story, like Wang Xing, scoff at these reports.
"Tch, these idiots, they really think Wu Bo went to be a supermarket manager. The supermarket is just a shell, the core is still group buying, only the group buying items have changed from merchant group buying packages to supermarket items. Hey? So, does that mean Meituan can do this too?"
So Wang Xing called Lin Chen and told him about his idea.
Lin Chen said speechlessly, "President Wang, we're not Tencent, why are we doing this horse racing mechanism? We don't need Meituan Supermarket. When Meituan kills Taobao Group Buying and Lashou.com and dominates the market, I plan to merge Ele.me, Ele.me Supermarket, and Ele.me Select into Meituan."
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