Chapter 366 Celebrity Endorsements



When she heard about this great opportunity, she immediately agreed and switched jobs.

She even dreamed of becoming the top female streamer on QQ Live and staging a triumphant return.

But who knew that after only two days of happiness, she suddenly received a court summons, saying that her former employer, Xingchen Technology, had sued her.

She immediately told the people at TX about the situation. The people at TX smiled contemptuously and said, "With Nanshan Invincible here, what do you have to fear?"

Hearing what the people from TX said, she felt relieved.

Come to think of it, this is Tencent.

What she never expected was that this case, in which Xingchen Technology sued these streamers for affecting the development of the Panda TV live streaming platform and causing significant losses to the platform, would become a major event.

In the end, Tencent did not lose, because Tencent did not need to compensate Xingchen Technology, so the lawsuit was not considered a loss.

However, these streamers who switched platforms became the ultimate victims, and were forcibly banned from broadcasting by the court! It was said that they could no longer illegally infringe on the interests of Panda TV, otherwise they would have to bear the losses themselves.

Xiao Mei understood now; it meant that Tencent had abandoned the streamers they had poached from Panda TV.

They became victims of the power struggle between these two giant companies.

But there was nothing they could do; they couldn't afford to offend either of those two companies.

She was quite happy to receive TX's call this time. She had no choice but to stay at home for so long that she was almost broke. If she didn't have any income soon, she would have to go to work in a factory.

Moreover, the compensation offered by Tencent this time is quite high, equivalent to double the pay for each job. The only thing to worry about is the court's ban on broadcasting.

If I change my look, I hope I won't be recognized and reported, right? Xiao Mei gave a bitter smile. She used to be eager to be recognized, but now she's most afraid of being recognized.

Never mind, making money is the priority.

So, like other livestreamers, Xiaomei packed her bags and headed to Hangzhou that very day.

Jack Ma specifically instructed the head of 51job Live to find the best stylists to change the looks of these streamers, and money was not an issue.

It must be said that Asian sorcery, driven by money, has become even more lawless.

After the makeover, even they themselves almost didn't recognize themselves.

The results are great, so let's get started!

It must be said that this group of people are quite capable. With their participation, the effect of Taobao live streaming sales finally took off, and the continuous increase in orders put these top sellers at ease.

Then, more and more merchants began to cooperate with Wuyou Live. These merchants sent the products they wanted to be live-streamed to the address left by Wuyou Live, and then the live streamers would conduct the live stream according to the live stream duration and time slot ordered by the merchants.

After the live stream ends, these recordings are sold by Taobao to the corresponding merchants for looping in the live stream window.

A complete industry chain has made Alibaba and Tencent incredibly wealthy.

Jack Ma has been grinning from ear to ear these past few days.

But these few streamers are still too few. There are so many orders that he can't keep up. If it weren't for the fact that people can die from not sleeping, he would want to make these streamers work 24 hours a day.

Sometimes, not having enough money to earn is a very frustrating thing.

So he called Zhang Yong over and asked him if he had any ideas.

After thinking for a moment, Zhang Yong said...

"Mr. Ma, there is another way. We can find a well-known livestreamer to sell our products, but the cost may be a bit high."

"Oh? What method? Tell me about it first."

"They're just getting celebrities to promote their products!"

"star?"

"Yes, we don't need to find those popular celebrities. Let's find those third or fourth-tier celebrities, or those who only have a little bit of fame, and then ask them to do a few live-streaming sales sessions. Maybe the results will be good."

Jack Ma stroked his chin and nodded. Indeed, these minor celebrities could be recruited for live-streaming e-commerce. Their income wasn't actually as high as one might imagine. A single live-streaming session could earn them anywhere from tens of thousands to hundreds of thousands of yuan, which would certainly tempt many people.

Moreover, these minor celebrities already have a fan base, so there's no need to worry about order volume.

"Sure, you can contact a talent agency and try out a couple of well-known ones first."

"Okay, Mr. Ma."

Sigh, the female college student anchors that Little Ma recruited, although they are all very good-looking and have great figures, are really lacking in professional skills and can't sell products.

Although these newly transformed livestreamers are very effective at selling products, they are hesitant to promote their content due to the risks involved. If they are reported, the impact would be significant, and with a limited number of them, they simply cannot keep up with the demand.

If Zhang Yong's method works, then we can find more minor celebrities to promote the products. If possible, we can also recruit some from Hengdian.

Let these minor celebrities take their place, and replace the risky streamers with the ones who train the attractive ones. In this way, a mature streamer production line will be formed.

Jack Ma felt his idea was more and more reliable, and now it all depended on Zhang Yong's side.

By the way, let me tell Pony Ma first that finding celebrities to promote products in the early stages will definitely cost a lot of money, and he can't afford to pay for it all himself.

Thinking of this, Jack Ma picked up the phone and called Pony Ma.

"Beep beep beep..."

Huh? Why isn't anyone answering? Let me call again.

"Hey, Mr. Ma, I'm doing an interview, what's up?"

Jack Ma could faintly hear panting sounds coming from the other end of the phone. Was it a bad signal?

"It's like this, Mr. Ma, we still don't have enough live streamers, so we thought of another way: to find some celebrities to promote our products. But hiring celebrities is definitely more expensive, so I'm telling you about it first."

"A celebrity?" Little Ma's eyes lit up on the other end of the phone. This was indeed a good idea. Why hadn't he thought of it before? "Sure, I think it's very promising. If you need me to contact anyone, just tell me."

"Okay, no problem, you can get back to work now."

Star Technology.

Zhang Yiming is reporting to Lin Chen.

"We have found a domestic technical team that does intelligent sorting and are in talks to cooperate. We aim to deploy the intelligent sorting system for express delivery before the 618 shopping festival next year."

"Yes, that's great. This intelligent sorting system will further improve the delivery speed of JD Express."

"Um, boss, didn't we only own 40% of the shares? How did it become our JD Logistics?"

"Forty percent of the shares, rounded up, is that one hundred percent? Is there a problem?"

"No problem, no problem, boss, you're really good at math."

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