In the past few days, many top sellers have come to Wuyou Live to cancel their orders, and some even don't want the samples that were sent to them.
Jack Ma was so angry his liver hurt!
It's not that he wanted to earn this little bit of money from live-streaming e-commerce; the money wasn't much anyway, and since it was split between him and Pony Ma, there wasn't much left.
The main point is that if these top sellers don't have good sales on Taobao, they might move to other online shopping platforms.
For example, they could open another store on Pinduoduo.
For these top-performing merchants, opening a store is incredibly easy. They have professional marketing and customer service staff; it's simply a matter of using multiple platforms, without incurring any additional costs.
As long as sales increase, we'll make more money. Giving employees an extra 200 yuan a month is no difficult task.
Since you can't make Taobao live streaming sales work and can't beat Pinduoduo, then I'll just go to Pinduoduo. What's wrong with that?
"Hey Zhang Yong, tell me, how can these people be so ungrateful? Taobao gave them the opportunity to grow, and now that they've only become number two, they've already switched sides?"
"Uh, Mr. Ma, businessmen are profit-driven."
In fact, Zhang Yong was thinking that this was normal. Taobao did provide them with a platform, but these top sellers also contributed to Taobao's success. They were just partners, not Taobao teaching them how to make money.
Jack Ma lit another cigarette and started smoking, filling the entire office with smoke.
"Zhang Yong, how long will it take us to build a new live streaming platform?"
Zhang Yong thought for a moment and then answered.
"Mr. Ma, starting from scratch will take too long to prepare. Recruiting people with relevant work experience, purchasing equipment, promotion and marketing, recruiting and training live streamers, etc., will take at least six months!"
Jack Ma took a drag of his cigarette.
"What if we acquire QQ Live?"
Zhang Yong was taken aback.
"Mr. Ma, if we acquire QQ Live, we are already familiar with it from when we were running Wuyou Live. We can complete the integration in at most half a month after the acquisition."
“Okay, I think Tony probably doesn’t need this live streaming platform much anymore. It’s not making money anyway, and after the impact of this streamer incident, most of the old users have probably left. It shouldn’t cost much.”
After saying that, Jack Ma took out his phone and dialed Pony Ma's number.
"Hey Tony, it's Jack."
"Oh, it's Jack. What's up?"
"It's all because of Wuyou Live. You know, the online shopping industry has been messed up by that little bastard Lin Chen. He insisted on doing live streaming, and now Wuyou Live is on the verge of collapse. After all, Wuyou Live is affiliated with QQ Live. Do you have any ideas?"
"I don't have any good solutions either. I advised you before that my QQ live streaming platform was just a card and board game room for the elderly. But look at the state it's in now, my card and board game room is almost going to go out of business. I've lost a lot of money."
Zhang Yong listened to the two talking on the phone, his lips twitching.
Both of them are seasoned veterans. They don't say anything about anything, but they immediately start by playing the victim, as if whoever is more miserable is more glorious.
For some business novices, playing the victim might evoke some sympathy. But don't you two realize that you're both ruthless and cunning? Who are you trying to impress with your victimhood?
"Hey Tony, it's all my fault. I shouldn't have encouraged you to do live-streaming e-commerce in the first place. Look, you haven't gotten any benefits, and this card room is about to go out of business. How about this, to make up for your losses, I'll buy your card room."
Upon hearing this, Little Ma suddenly realized, "So, Jack Ma, you were waiting for me here, wanting to acquire my QQ live streaming platform."
Although QQ Live is not making money now, it is not losing money either. It can maintain its daily operations without any problem. Tencent is a large and wealthy company, and it doesn't need this much.
However, since there are fat sheep delivered to our door, we can't let you leave with nothing!
"Hey Jack, even though my QQ live streaming platform is about to go bankrupt, I still have feelings for it. You know I'm a very sentimental person."
“Tony, I know, I understand what you’re saying. Here’s what I’ll do: I’ll put up 20 million. Don’t worry, I will definitely treat this platform well.”
"No, no, no, it's not about the money. It's also about my hard work. Think about it, how many projects on Tencent are directly named after QQ?"
Thirty million!
"There are still so many employees there, all of whom I recruited one by one!"
"Forty million!!!"
"They are all my dearest relatives and friends, my brothers and sisters!"
"Fifty million!!!"
"make a deal!"
The following day, Tencent (TX) released a news announcement regarding the transfer of the QQ Live platform, stating that effective immediately, all related businesses of the QQ Live platform would be transferred to Alibaba Group.
Subsequently, Alibaba also issued a statement that Alibaba Group acquired all personnel and business of the QQ Live platform, moved its headquarters to Hangzhou, and renamed it Taobao Live platform.
Over the next month, Alibaba relocated its QQ live streaming platform. Those who wanted to go to Hangzhou could go with them, while those who didn't could resign on their own.
Some people were originally planning to go to labor arbitration, but when they saw that the team handling the case was actually the Nanshan Pizza Hut team from Tencent, they decided to give up, lest they end up in arbitration before even receiving compensation.
Meanwhile, Alibaba also launched a recruitment drive for livestreamers in Hangzhou.
Jack Ma personally oversaw the process, emphasizing one standard: strong business acumen, not necessarily exceptional physical appearance.
It seems they were really scared by Little Ma's previous campus beauty recruitment strategy. Fortunately, they took this opportunity to fire all those campus beauties.
However, Pony Ma is truly a man of great loyalty. Hearing that these school beauties went to Tencent to seek redress, Pony Ma couldn't bear to see them without jobs, so he took them all into his secretary's office, forming a huge secretarial team.
Hangzhou truly lives up to its reputation as a land of outstanding people and resources; in less than a week, Taobao Live recruited several excellent live streamers.
Not only is she outstanding in her professional skills, but she is also very beautiful, possessing the graceful and gentle style of Jiangnan. She is comparable to the West Lake and Xi Shi, and is beautiful whether she is lightly or heavily made up.
Thus, Taobao Live, after a complete makeover, has returned.
Leveraging Hangzhou's e-commerce environment and Alibaba's position in the city, advertisements quickly spread throughout the streets and alleys, with even the entrance of Pinduoduo displaying posters for Taobao Live.
Moreover, Taobao has started a subsidy war, with the cost of live-streaming sales being half that of Panda TV!
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