"Wow, boss, this new employee welcome package is really generous."
"Absolutely. Otherwise, how can you expect people to abandon the Taobao platform they've built up over so many years and come to Pinduoduo with you?"
"That makes sense, but boss, they can open shops on both sides at the same time."
"It's okay. As long as we can open a store on Pinduoduo, we've already succeeded. The rest depends on which platform the merchant can make more money on. If they get more orders and make more money on Pinduoduo, why are you worried they'll leave? When the time comes, even if you ask them to leave, they won't want to."
"Haha, boss, even the most unscrupulous businessmen have to rely on you. Okay, I'll get right on it."
Lin Chen: Looks like I'll have to make a special notebook for Huang Zheng from now on.
With Alibaba's strong capital backing, Taobao's self-operated stores were quickly launched.
Huang Zheng took a look and almost fainted. The store's decoration was exactly the same as Pinduoduo's self-operated store, and the product categories were directly copied from Pinduoduo's self-operated store. The products were even more similar; basically, whatever Pinduoduo sold, Taobao sold too.
Huang Zheng was furious, but there was nothing he could do. There were no patents for this stuff, and if someone wanted to do it this way, you could only watch. It was just disgusting.
Fortunately, a huge pit has already been dug for Taobao to jump into; it just depends on whether Taobao can react in time.
Taobao's self-operated stores have seen explosive growth in business since their opening, especially for categories that have been plagued by counterfeit goods.
For example, big-name sports shoes, like Adi and Naike.
For example, big-name cosmetic brands, such as Helena, Hailan Zhimi, and SK-II.
They're all available in Taobao's self-operated stores, and the prices are even cheaper than in department stores.
This has had a significant impact on both legitimate and counterfeit stores.
Authentic stores can't compete with Taobao's self-operated stores on price, and non-authentic stores won't be trusted by others.
However, Taobao's self-operated stores are backed by Taobao itself, so they can't sell counterfeit goods, right?
Choose this one!
Moreover, Taobao's self-operated stores also have live-streaming sales windows. Unlike other live-streaming rooms that use recorded live streams, Taobao's self-operated stores directly broadcast live with real people, from 10 am to 10 pm, 24/7, with real hosts online to answer consumers' questions at any time.
This is equivalent to a game company owner's favorite son, decked out in top-tier gear, charging into the battlefield and PK-ing with ordinary players—what's the point of fighting then?
Many shops have been impacted, and some shops that already had low sales have lost all orders altogether.
Several big business owners who knew Zhang Yong called him, asking what was going on. Were they being forced out of Taobao?
Zhang Yong was so frightened that he apologized repeatedly. These big bosses were the backbone of Taobao. Some of them owned seven or eight crown stores and their monthly transaction volume exceeded 100 million yuan.
But Zhang Yong couldn't do anything about it. This Taobao direct-operated store was opened by Jack Ma, so how could he shut it down?
So, he could only go and ask Jack Ma what to do.
Jack Ma thought to himself, "I had no idea this would have such a huge impact. But you can't say that Taobao's self-operated stores are unsuccessful. It's precisely because they've been so successful that the current situation has arisen."
"How about this, we'll temporarily discount the price of Taobao Express and let them use it. That should boost sales."
"Oh...is this alright, Mr. Ma?"
"That's all we can do for now. We can't exactly shut down our Taobao self-operated store, can we? Haven't you seen how good the business is? It proves that this path is correct. The self-operated store model is a key direction for Taobao's transformation! Strong people never complain about the environment; they only complain about whether they've worked hard enough!"
Zhang Yong's lips twitched. What the hell is this powerhouse? This is cheating! But what could he do? He was just a high-level worker.
Meanwhile, Lin Chen had Zhang Yiming continuously monitor the data of Taobao's self-operated stores.
"Boss, the data is in, and the first category to be affected is athletic shoes."
"I guess so. After all, these big-name sneakers are all made in China. In fact, the counterfeit ones are of better quality than the real ones, but the price difference is several times. So let's proceed with the plan."
"Okay, boss, hehe, this time, it would be a shame if Lao Huang didn't treat me to the Supreme Emperor Set Meal."
"What Supreme Emperor Package?"
"Um... it's nothing, boss. It's a buffet. I meant a buffet, yes, that's right."
After saying that, Zhang Yiming disappeared in a flash.
Lin Chen rolled his eyes. "I don't believe you! I've just never been there, but it's not like I haven't heard of it. How dare you lie to me? I'll dock your pay!"
After receiving Zhang Yiming's order to take action, Huang Zheng also began to act.
He had already thoroughly investigated the information of these major sellers on Taobao. At this point, he sent people to call them one by one, inviting them to join Pinduoduo and offering them generous discounts.
However, the result was obvious: these major sellers basically rejected Pinduoduo's invitation.
Huang Zheng said it was okay, his boss had already told him that being rejected was normal, and Taobao would help them out.
Sure enough, after Zhang Yong relayed Jack Ma's message to these big bosses, they all started cursing and swearing.
Jack Ma, do you really do things this way? As a platform, you're competing with your own customers, and then you expect them to buy your paid advertising services?
No, don't you think about it? Who's to blame for our business getting worse? Isn't it because of your self-operated Taobao business?
So, by setting up this Taobao self-operated store, you're not only trying to steal our business, but also our advertising fees?
Even bandits don't rob twice, do they?
Just then, the persistent Pinduoduo salesperson called again.
"Hello Mr. Wang, this is Zhang from Pinduoduo, who contacted you yesterday. What do you think of your decision? Pinduoduo is very sincere. I applied to my supervisor again yesterday, and he said we can give you another month of free promotion on Douyin. As you know, Douyin has a huge amount of traffic."
Upon hearing this, Mr. Wang thought, "This is what business is all about! Pinduoduo is offering free promotions, while Jack Ma is stealing our business and even taking our promotion fees. Even a fool would know which to choose."
"Okay, I understand. I'll have someone contact you tomorrow."
"Okay, thank you very much, Mr. Wang. I wish you a prosperous business and abundant wealth!"
Xiao Zhang was very happy and had secured another business opportunity.
When these salespeople were first assigned to this job, they were a bit confused. How were they supposed to dig up customers from Taobao? They were afraid they would be cursed to death.
But when they actually called to contact them, they found that although most of them were rejected on the first day, no one scolded them.
Continue read on readnovelmtl.com
