Chapter 444 Douyin Free Creator Support Program



"Holy crap, is this for real? I can finally meet with all those teachers whose faces are blurred out?"

"Hey buddy upstairs, can I borrow your phone to talk?"

"Oh my god, I just updated and I saw so many videos posted by Korean and Japanese Douyin accounts, so many pretty girls."

"No, no, I want to see it, I want to see it."

Meanwhile, JD Logistics has also set up overseas warehouses in South Korea and South Korea, with a steady stream of goods being shipped from China to multiple overseas warehouses in both countries, and goods from overseas being continuously transported to warehouses in China.

Looking at the rapid development of JD Logistics, Liu Qiangdong thought to himself that he had initially thought Lin Chen had tricked him out of his JD Logistics shares, but he never expected that JD Logistics had actually hitched a ride on Lin Chen's aircraft carrier, and that JD.com had been taken along as well.

Previously, those big shots in the e-commerce industry were secretly laughing at me, a ruthless person who started from scratch, for actually following a greenhorn like Lin Chen. But now, they are all incredibly envious, wanting to invite me to dinner every day and asking me to help introduce Lin Chen.

After the content of the overseas version of TikTok and the domestic version of TikTok became interconnected, the foreign artists who had previously signed contracts with TikTok also began to discover the advantages of the overseas version of TikTok.

That means the market is big enough!

Keep in mind, China has 1.4 billion people! What does that mean? It's equivalent to 12 Chinese Americans! Or 28 South Koreans!

Some Korean celebrities even have more followers on TikTok than the total population of South Korea!

This allowed the capital behind these celebrities to quickly sense a money-making opportunity.

They required their celebrities to learn from Chinese livestreamers and start selling products.

However, due to the involvement of entertainment companies, their product promotion model is more like shooting commercials, and it has been found that Chinese consumers are not interested.

So they changed their approach again and started making short dramas with product placements.

Well, I must say, the results this time were excellent, with sales increasing several times over. And these are real celebrities, much better than those short dramas made by internet celebrities in China.

It thrilled the Chinese people and also taught those internet celebrities in China who only knew how to make money that making money wasn't so easy. They still had to be honest and down-to-earth and produce higher-quality works to wrest traffic back from those celebrities.

Gradually, the entertainment companies of South Korea and South Korea discovered something.

That's not right. If I shoot videos in South Korea, I can export them to China, but not to Japan. However, if I shoot videos in China, I can export them to both South Korea and Japan, completely covering the markets of all three countries.

But they are, after all, an entertainment company, and they can't collectively engage in illegal activities like circumventing internet restrictions.

If an individual user circumvents the Great Firewall and doesn't do anything illegal or disorderly, the internet monitoring department might turn a blind eye. But if a company does it, it will definitely be severely punished.

Then the only option is to register a company in China and develop the business.

As a result, these Korean and Japanese entertainment companies all went to China to register companies.

And coincidentally, they all chose Shanghai as their place of registration.

Why Shanghai?

Because TikTok's headquarters are in Shanghai! And it's very convenient to travel between the two countries from Shanghai.

The mayor of Shanghai was very pleased when he heard about this; Lin Chen was truly remarkable.

It hasn't been long since he last came to ask for policies, and now he's managed to bring all those companies back to China, which has generated tax revenue.

However, the entry of these legitimate foreign entertainment companies instantly captured more than 80% of the domestic short drama market, making Douyin (TikTok) full of Korean and Japanese dramas.

Lin Chen also noticed this problem: most of the Douyin accounts in China are run by independent self-media creators. How can they compete with the regular forces of these entertainment companies?

While attracting foreign investment has increased tax revenue and enriched the video content choices for netizens, it shouldn't stifle the creative enthusiasm of domestic self-media creators.

Where does creative passion come from? Isn't it from making money?

While some self-media creators did become arrogant because making money was too easy, most self-media creators are still quite good.

We need to find a way to help domestic self-media talents.

Hey, I've got it!

Lin Chen got up and went to Zhang Yiming's office.

"Old Zhang, could you release a Douyin announcement about benefits for individual creators?"

"Boss, what kind of benefits?"

"In order to attract more creators to join Douyin, Douyin will give a certain amount of traffic support to the videos created by individual creators, in several tiers. For example, if the video reaches 1,000 likes, it will receive traffic once; if it reaches 5,000 likes, it will receive traffic again, and so on."

"I understand, boss. You want ordinary individual creators to unite against those foreign entertainment companies?"

"Yes, foreign celebrities are very different from domestic celebrities. Foreign celebrities are just money-making tools in the hands of capital. Being a celebrity is just a job for them. So they don't resist making short dramas or anything like that, and live-streaming e-commerce is also booming."

But domestic celebrities are all arrogant and think they are already superior to others. They even think that filming short dramas is beneath them. It is impossible for domestic entertainment companies to stand up against them. I am powerless to change this unhealthy social environment.

We can only place our hopes on independent creators. Fortunately, our country has a large population and a large base of independent creators. Moreover, independent creators, including those from South Korea and Japan, can also join this support program.

Otherwise, we can only wait until these entertainment companies have captured the majority of the market and then begin to threaten Douyin's position.

"Okay, I understand. This is real capital."

Soon after, Douyin released the "Douyin Free Creator Support Program".

To attract more independent creators to join Douyin, Douyin has also released a series of tutorials, including how to shoot videos, how to edit videos, how to add highlights, and so on.

Moreover, this support program was aimed at the three countries, so these independent creators went crazy liking the official Douyin account. They even managed to get the video of this support program on Douyin's own trending topics without Douyin spending any money.

Although those entertainment companies were unhappy, what could they do? This wasn't their own country, and the other party was the platform, the "boss." If they angered Douyin, all the Douyin accounts under their company would be banned, leaving them with nowhere to complain.

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