Although he had just received $300 million from Lin Chen, besides manufacturing the new motor, he also needed to match the three core components (battery, motor, and electronic control system), create a new exterior design, conduct tests, and handle advertising and marketing...
There are a lot of places where we'll need money later.
Just thinking about it makes my head spin!
However, he was really reluctant to make the difficult decision to modify the existing production line. So, after gritting his teeth, he decided to build a new motor production line.
At worst, I can ask Lin Chen for some money later.
Meanwhile, Lin Chen's ten TC stores in California are nearing completion of renovations and are ready to open.
At this point, the entire state of California, no, the entire United States, was already flooded with TC's advertisements.
Finally, California's first TC has opened!
The day before the opening, people across almost all of California saw advertisements for the opening through various channels.
On TV, in taxis, in subway ads, on Facebook...
As a result, long queues formed outside the store even before it opened for business.
Although many of them were from China, including tourists and international students.
In contrast, the Starbucks next door was deserted, with hardly any people.
Moreover, the people in line were surprised to find that even the TV station had come to join in the fun. A person carrying a camera and a host were introducing the grand scene in front of TC.
At 9 o'clock sharp, TC's first store officially opened!
Because there were queuing barriers at the entrance, there was no chaos caused by a rush to enter.
Most people who go in order an opening set meal, which includes a signature milk tea and a signature fried chicken, costs $4.99.
This is also a common promotional tactic.
"Hmm, it has a very unique taste, unlike any other tea."
"That's why they call it a new style of tea culture. It really tastes good, and the fried chicken is delicious too. I've never tasted anything like it before."
"Indeed, and the price is very cheap, only $4.99, it's a real bargain, I'm going to post it on Facebook."
So, those who bought them started taking photos and posting them on social media platforms like Facebook and Twitter.
People all over the world are equally enthusiastic about the "check-in" activity.
In just one day, TC's popularity soared to the top of the California lifestyle section.
"Wow, I'm so envious. Our local TC hasn't opened yet. It's so slow."
"Our place opens tomorrow, I'm going to check it out, hahaha."
"Damn it, why is it only California that has it? Doesn't Washington deserve it?"
"New York +1!"
Chicago +1!
In the following two weeks, the remaining nine TC locations in California opened one after another, further fueling envy and jealousy among Americans in other cities.
Even California's tourism industry has seen growth.
This surprised the California tourism bureau. How could a shop selling bubble tea and fried chicken have this feature?
And so TC officially came into the sights of those capitalists.
Meanwhile, TC's raw material production plant in California is also building a new integrated supply chain production line.
Once this production line is completed, it is expected to reduce raw material prices by 40%.
Trump has taken note of all of TC's development moves.
Seeing TC's success, Trump was actually relieved. What he feared was not Lin Chen making money in the US, but rather Lin Chen causing trouble in the US.
He doesn't care if TC opens up all the American stores. What kind of trouble can a milk tea and fried chicken shop cause? On the contrary, it can increase the government's tax revenue.
Over the next period, TC traveled to Washington and New York to lease stores.
Major shopping malls are very welcoming of this new internet celebrity's arrival, but Starbucks is the only one who is unhappy.
Damn it, why did you have to open your store right next to mine? Do you know that a lot of people buy your fried chicken, but because your store is full of people, they come to my store to eat, making my Starbucks smell like Mapo Tofu?
Is that polite?
But Starbucks has no choice. After all, Starbucks can't just kick these customers out; if it did, its reputation would be ruined.
I'm so angry!
Lin Chen didn't care whether Starbucks was angry or not, and still implemented the strategy of Starbucks having a TC within three steps when choosing a location.
Moreover, not only are advertisements constantly being placed on major social media platforms, but Lin Chen has also invited many Hollywood stars to run advertisements.
It's not like endorsements; it's more like asking them to take a photo or post something on Twitter, and then paying them a sum of money.
As a result, although TC's business was booming, it did not make much money.
An Rou couldn't help but ask Lin Chen.
"Lin Chen, you're here selling milk tea and fried chicken, are you trying to bring warmth to the American people?"
Lin Chen smiled.
"How could that be? It seems like there's more to come."
"By the way, Lin Chen, why is there still a sum of money in TC's account that has been transferred to various car bloggers?"
"Oh, that's something they use to smear Tesla."
"Huh? Didn't you invest in Tesla? Why are you spending money to smear it?"
An Rou looked puzzled.
"Hey, you don't understand, do you? I'm not investing in him, I'm just lusting after his body... oops, I mean his skills!"
If he develops rapidly at this point and has no shortage of money, he certainly won't teach us the technology properly anymore.
Only by keeping him constantly short of money can we truly learn Tesla's core technologies.
"And then what? What happens when Tesla enters the Chinese market five years later?"
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