The recently concluded entrepreneurship competition for college students in Shanghai did not cause much of a stir in China. Lei Jun, who had by then become an angel investor, watched the entire competition online, hoping to find some projects he could invest in.
But after looking around, all he saw were group-buying deals, which gradually made him lose interest. Just then, a handsome and tall young man walked up and said, "Hello everyone, I'm Lin Chen from Xingchen Technology... I boldly predict that with the widespread adoption of smartphones, the mobile game market will develop at an incredibly rapid pace. The era of PC online games is over, and mobile online games are just around the corner..."
Most people would just laugh it off when they hear these words. How can a college freshman have the audacity to predict the future market?
But Lei Jun is different. Since 2008, he has invested in more than a dozen companies and has a deep understanding that the new trend in the future must be smartphones!
So, after hearing Lin Chen's words, he sat up straight and said with interest, "This young man is not bad, he's quite interesting. I can talk to him sometime."
Meanwhile, Lin Chen was in his office at the startup center, conducting the final round of online testing for "Huasuan.com v1.0". Everyone in the company, including Dawei and his two brothers, was gathered around Lin Chen, watching him operate the system.
Lin Chen uploaded the packaged program to the telecom server, entered the domain name of Huasuan.com, and opened Huasuan.com as the first user.
A dozen minutes later, Lin Chen breathed a sigh of relief and announced, "All functions have been tested and there are no problems. Huasuan.com is officially launched."
"Yay!" Everyone cheered. Lin Chen looked at everyone in the small office and smiled from the bottom of his heart. This was probably the charm of entrepreneurship.
"Next, our first step is to capture the entire university student market in Shanghai. Anrou, contact an advertising company to print a batch of advertisements, including banners, roll-up banners, posters, etc. Then, contact the subway and bus companies to rent advertising spaces at subway and bus stations near the university town and put up our Huasuan.com advertisements."
"Okay, boss."
Lin Chen took out his phone again and called Fatty: "Fatty, Fatty, please respond if you hear me, over, over."
"Brother Chen, Brother Chen, Fatty got this, Fatty got this, speak up if you need anything, over."
"General Wang, come to Jiaotong University at once and expand our territory for me."
"I accept the order."
An Rou and Xia Xue were so embarrassed listening to Lin Chen's childish phone call that they almost scratched their fingers raw. Da Wei and the other two, on the other hand, were laughing and thought that this kind of boss was really good.
In the afternoon, Fatty arrived at the Jiaotong University Entrepreneurship Center, where Lin Chen demonstrated the functions of Huasuan.com to him.
The first feature is the online shopping price comparison function.
By entering keywords such as brand, model, and item type, you can directly compare prices across the entire internet, including platforms like Taobao, Paipai, Dangdang, eBay, and JD.com. As long as the product is sold there, you can find and list the results.
At the same time, it can help users find various coupons online, such as store discounts, mall discounts, new user discounts, credit card discounts, etc. Finally, it calculates and displays the price after combining various coupons to the user for selection.
The second feature is the ability to compare prices for takeout food.
For example, if I want to eat beef noodles from Wangji Noodle Shop today, I just enter the keywords "Wangji Noodle Shop" and "beef noodles" and the prices of Wangji Noodle Shop beef noodles on various food delivery platforms will pop up. At the same time, it will also show how many discounts the platform offers, whether drinks are included, and other information.
The third feature is the group-buying price comparison function.
However, Lin Chen has not yet launched this feature because the timing is not yet right.
The fat man exclaimed, "Wow, Brother Chen, this website is amazing! We can save a lot of money whether we're buying things or ordering takeout. It's really a great deal!"
"Fatty, how about it? Can this project make you rich?"
"Absolutely! Brother Chen, just tell me how to do it, I can't wait."
"My current plan is to start with various university towns. Although the schools seem to be closed off, they are actually connected. We have high school classmates, fellow villagers from different provinces, and so on. So I want to spread the word through word of mouth."
During the first three-month trial period, I will launch an invitation code feature. Inviting one new user to register will earn you a 3 RMB Ele.me coupon, inviting ten new users will earn you a 20 RMB coupon, inviting twenty new users will earn you a 50 RMB coupon, and inviting one hundred new users will earn you a 500 RMB coupon. Moreover, these coupons have no minimum purchase requirement, meaning you can order takeout for free.
"That's great, ordering takeout is so convenient now. There are takeout delivery services downstairs in our dorm every mealtime. But Chen-ge, why is it an Ele.me coupon?"
"Because Ele.me is right across the street, and I am a major shareholder of Ele.me."
Lin Chen walked to the door and called out, "Is President Zhang here?"
Zhang Xuhao replied from across the office, "What? Need coffee again?"
"Cough cough, what coffee? I don't know. Come here quickly, I'll give you some money. If you don't want it, I'll give it to someone else."
With a whoosh, Zhang Xuhao appeared in front of Lin Chen, holding an unopened box of Nestlé instant coffee. He said in a cheeky tone, "President Lin, here, I just bought this Nestlé this morning. Take it and have some. There's more if you want. What did you just say about money?"
The fat man thought to himself, "Is this the kind of person the owner of Ele.me, which I use every day, is? This is completely different from the image of a domineering CEO in my mind."
Lin Chen took the coffee and repeated the invitation code feature he had just discussed with the fat man to Zhang Xuhao.
Zhang Xuhao was overjoyed upon hearing this. It was like money falling from the sky while he was sitting at home: "President Lin, you are truly my good brother. Don't worry, Nestlé will provide plenty from now on. As soon as the goods are delivered, I will have Xiaoxiao send them to you."
Lin Chen added, "However, there's one thing I need Ele.me's help with: please advertise Huasuan.com on Ele.me's homepage and promote this event."
"No problem, just watch and see what you'll do."
For the next week, advertisements for Huasuan.com were uniformly displayed at subway and bus stations in various university towns in Shanghai. Not only that, but various college student QQ groups were also desperately trying to recruit people to use their Huasuan.com referral codes.
Huasuan.com spread like wildfire among university students in Shanghai, much like a virus.
Some people saw that their friends had invited ten people to order a free meal from Ele.me, so they also started inviting people to register on Huasuan.com.
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