"Boss, you always subsidize the return shipping costs. It's okay for domestic orders, but the return shipping costs for international orders are very high. Aren't we losing money hand over fist?"
"That's not how you calculate it. First of all, it's a very good advertisement with excellent results, establishing a brand impression in consumers' minds that ordering from Huasuan.com is more cost-effective."
Secondly, once consumers are redirected from Huasuan.com to various shopping platforms, we will become an undeniable force driving consumer trends. We do not create consumers; we are merely consumers' intermediaries.
Finally, who says we'll always lose money on return shipping? Once we've cultivated a consumer habit of covering return shipping costs throughout the online shopping industry, then we'll start making money. Trust me, the boss will definitely make you rich.”
Lin Chen finished speaking and turned off the computer.
"Alright, everyone go back to sleep. It's late, and you have to go to work tomorrow."
Hmm... Boss, why don't you guess what we're doing right now?
That evening, after returning to 1901, Lin Chen opened the Christmas gifts given to him by Shen Yue and Su Xiaowan. Shen Yue gave him an MLB down jacket, and Su Xiaowan gave him a fountain pen.
The next day, Amazon China announced that its Christmas campaign had come to a successful conclusion, with sales reaching 50 million yuan, a record high. Zhang Wenyi was all smiles when he saw the sales figures and immediately sent the good news to Amazon's headquarters.
The headquarters of the American company was also shocked when they saw the sales figures in China. The sales figures in China alone were more than the total sales figures in all of Europe combined, and Christmas is a Western holiday. How can you call this a developing country?
Bruce, Amazon's vice president in charge of China, made a video call to Zhang Wenyi to inquire about the details. The call lasted for more than an hour, during which Zhang Wenyi repeatedly mentioned the role played by Huasuan.com in this Christmas promotion.
After ending the call, Bruce stroked his chin and muttered to himself, "Huasuan.com, Lin Chen, Yingchuansi Hall."
On December 26th, Huasuan.com also released its sales report against Amazon China, showing that it drove 60% of the 50 million RMB in sales to Amazon China!
At JD.com's headquarters, a meeting was being held to analyze Amazon China's Christmas promotion from yesterday. When Dong Ge (Liu Qiangdong) saw the figures released by Huasuan.com, he rubbed his eyes incredulously and said, "More than half of the sales were driven by traffic from Huasuan.com?"
The vice president of JD.com said, "That's right. The reason why this traffic generation is so terrifying is related to the Huasuan.com's announcement that it will cover international return shipping costs. After all, international shipping costs can easily reach tens or hundreds of dollars, so many consumers will choose to place orders through Huasuan.com. However, from a cost perspective, Huasuan.com can only cover a maximum of one million dollars in return shipping costs. With such a small amount of money, they have created such a huge advertisement. I have to say, Lin Chen of Huasuan.com is truly a genius."
Dong Ge nodded: "Book me a plane ticket to Shanghai. I want to go see him for a drink."
Meanwhile, Lin Chen was in his dormitory watching Zhao Yu's miserable state.
"Young Master Zhao, what happened to you? Did you get caught stealing chickens last night?"
Zhang Dacheng laughed, "Zhao Yu dressed up really flashy for his date with Jiang Nana yesterday, but when he came back last night, his eyes were all black, he looked like a panda, it cracked me up, hahaha..."
Zhao Yu rolled a hot egg wrapped in a towel around his eye sockets, his eyes vacant, and said, "Do you know what the most famous mountain in Sichuan is?"
Zhang Dacheng quickly answered, "I know, Mount Emei!"
"wrong."
Chen Tianfeng said, "Qingcheng Mountain."
"That's not right either."
Lin Chen thought for a moment and said, "I'll climb the Shu Road!"
Zhao Yu grabbed Lin Chen's hand: "Brother Chen, you really understand me. Last night, I just wanted to deepen my relationship with Jiang Nana and discuss the true meaning of life, but I got beaten up. Who can I complain to? Waaaaah..."
Lin Chen sighed and said, "Young Master Zhao, haven't you heard the saying? The gentleness of Sichuan and Chongqing totals 10 dou, Shen Youchu alone has 12 dou, and the other girls are owed 2 dou."
Who is Shen Youchu?
"That's the ideal life, you'll understand later. In short, when dating a girl from Sichuan or Chongqing, the first thing you need to learn is how to be invincible."
Zhao Yu started crying again: "Brother Chen, I'm having such a hard time. Please treat me to some barbecue to comfort my wounded heart."
Lin Chen realized something was wrong and was about to slip away when he saw Zhang Dacheng blocking the dormitory door.
"You, Zhang Dacheng, I never thought you, with your thick eyebrows and big eyes, would do something like blocking someone's door. It's just a barbecue, you can have it."
"Beep beep beep..."
Lin Chen's phone rang.
"Senior, what's wrong?"
"Boss, JD.com delivered a batch of computers. Did you buy them?"
"No, I'm so stingy, um, so thrifty, why would I buy a computer? Wait here, I'll come and take a look."
After hanging up the phone, Lin Chen said to the three people in the dormitory, "Brothers, I have something to do at the company, I need to go over there."
"No way, we're going with you. You're not getting away from this barbecue today."
The three of them followed Lin Chen to the startup center. From a distance, they saw An Rou downstairs, with a large JD.com truck parked next to her.
Lin Chen stepped forward and asked, "Master, you delivered the wrong thing, didn't you? I didn't buy a computer."
The deliveryman took out the order form and checked it several times: "It wasn't delivered to the wrong place. It's here. The recipient is Xingchen Technology."
"And what about the sender?"
"Let me see, the sender's name is Liu Qiangdong. Hmm, why does that name sound so familiar?"
Lin Chen smiled, knowing what was going on, and took out his phone to call Brother Dong.
"Hey, Dong-ge, you're too kind of you, giving me so many computers."
"Haha, Brother Lin, I'll be coming to Shanghai in a few days. I don't have much to bring, so I'll just give you some local specialties. Let's have a drink together then."
"Okay, no problem, I'll treat."
After hanging up the phone, Lin Chen said to the delivery driver, "Sir, I've checked, it was indeed sent to me. Let's unload it. Guys, since you're here, let's help each other out."
Zhao Yu was dumbfounded. He had come running over here eagerly, only to become free labor. Who could he complain to?
There was no other way but to move them. Fortunately, there weren't many, only about twenty computers. Dong Ge probably didn't expect that Xingchen Technology, with a total of less than ten people, would send so many computers.
After struggling to carry the twenty computers up to the second floor, An Rou gave everyone bottled water.
Looking at An Rou, Xia Xue, and Liu Xiaoxiao in the Xingchen Technology office, Zhang Dacheng grinned foolishly and said to Lin Chen, "Brother Chen, is your company short of people? What do you think of me?"
"People are in short supply, but perverts are not."
"Ahem, how could I be a pervert? I'm not Zhao Yu."
"Hey, Zhang Dacheng, you're a guy who's all about women and no one else."
"Zhao Yu, you're wrong. Zhang Dacheng doesn't even have a girlfriend."
"Brother Chen, shrimp and pork heart, please."
That evening, Lin Chen took An Rou and the three girls from his dormitory to their usual barbecue restaurant near the school gate.
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