As a result, on New Year's Day, JD.com's transaction volume increased rather than decreased, something that Taobao and Amazon had never encountered before. Generally speaking, people wait until midnight the night before, then place their orders, pay, and go to sleep, and there's nothing they need to buy the next day.
Moreover, the promotions launched by merchants are generally limited to gifts for the first X number of orders, which are all aimed at urging customers to place an order as soon as possible to lock in the discounts.
Next comes the long wait for the delivery.
However, JD.com's delivery speed is so fast that it saves you the time of waiting for the courier. Since the package has already been received, you might as well see if there is anything else you need to buy. So, you open the JD.com homepage again.
Another group of customers, seeing how fast JD.com delivers, also tried placing orders on JD.com.
As a result, JD.com's transaction volume curve soared in the early morning, then gradually flattened out, and now it's taking off again.
Liu Qiangdong didn't sleep all night. Looking at the trending topic "JD.com speed" on Weibo, he was grinning from ear to ear. This was no ordinary trending topic; it represented a new milestone for JD.com: fast delivery!
So Liu Qiangdong called over the marketing director: "Quickly come up with an advertising and marketing plan to make good use of this trending topic so that users will instinctively think of speed when they think of JD.com in the future."
"Yes, Mr. Liu."
At 3 p.m., JD.com released a transaction volume announcement for its New Year's Day promotion, stating that the total transaction volume from midnight to 3 p.m. was 70 million yuan.
In addition to the transaction data, JD.com also added an extra piece of data.
Sixty percent of the goods ordered in first-tier cities across the country on New Year's Day have been delivered.
The announcement caused an uproar across the internet.
"Wow, JD.com's delivery speed is amazing!"
"Indeed, the package arrived before I even got out of bed this morning."
"Don't even mention it, I still can't find any tracking information for the skincare products I bought for Christmas."
"The fastest delivery I got was two days after I bought the items on Double Twelve."
"Looks like I'll have to buy things from JD.com again from now on, the delivery is really fast."
Following closely behind, Huasuan.com also released its sales report, stating that it accounted for 70% of the 70 million yuan in transactions generated by JD.com's New Year's Day promotion.
JD.com's official Weibo account proactively reposted Huasuan.com's sales report, adding the caption: "Happy cooperation."
Upon seeing this, Lin Chen smiled and replied using the official Weibo account of Huasuan.com: "JD.com's speed is trustworthy."
During the three-day New Year's Day holiday, none of the four members of the Shanghai gang went home; instead, they made plans to go out together.
After some discussion in the group chat, the four decided to go hiking on Sheshan Mountain.
After the four of them had lunch together, Lin Chen drove the three of them to Sheshan National Forest Park in Songjiang District. Today, Lin Chen was wearing the MLB down jacket that Shen Yue had given him for Christmas, which made Shen Yue very happy.
"Charge!"
Lin Chen took the lead and rushed out.
"Wait for me."
The remaining three followed closely behind.
As a result, in less than five minutes, Lin Chen was sitting on the roadside, panting heavily.
"I can't go on, I need to rest."
"Lin Chen, you're not good enough. Should you brew some goji berries and drink them? Hehe."
"Young lady, let me tell you, the consequences of provoking me are very serious. Believe me, I won't take you back in a little while."
"I don't believe it, lol."
An hour later, the group arrived at the Basilica of Our Lady at the top of the hill. This church is known as the "First Church in the Far East". The architectural styles of various European churches, including Roman, Greek and Spanish, are combined here to create a unique landscape.
"Oh no, it's raining!" Su Xiaowan suddenly exclaimed.
The four then realized that it had started raining heavily outside. The weather was already quite cold on New Year's Day, and they were now on a mountaintop, far from the parking lot. If they ran all the way down, all four of them would catch a cold.
"Let's wait and see if the rain will let up a bit."
But as darkness fell, the rain did not subside.
At this moment, the staff inside came out and saw the four people.
"Hey, we're about to close, what are you still doing here?"
"It's raining heavily outside. Do you have an umbrella? Could you lend us a few?"
"I only have one umbrella. How about this, go back to the office and see if there are any extra umbrellas."
The staff went back to the office to look for it, but only managed to bring out one umbrella.
"This is the only umbrella left. I don't know who left it there. It looks a bit torn. Do you want it?"
"Yes, thank you."
"You're welcome. I'll close up now. You should head back early too, it gets quite cold up in the mountains at night."
The four of them moved to the doorway, and a cool breeze blew in, causing everyone except the fat man to shiver.
Seeing this, Lin Chen said, "Why don't you wait for me here? I'll run down the mountain first, find a place to buy some umbrellas, and then come back up to pick you up."
"No!" Shen Yue and Su Xiaowan shouted at the same time.
"Lin Chen, I'm scared." Shen Yue clung to Lin Chen's clothes, refusing to let go.
The fat man volunteered, "Brother Chen, I'll go. This umbrella is too broken; anyone who goes will get soaked. I'm more resistant to the cold."
Lin Chen watched as the sky grew darker and nodded, saying, "Okay, Fatty, be careful on the road. The roads are slippery when it rains."
"Okay, you guys wait here for me, I'll be right back."
The fat man ran out holding the tattered umbrella. It was clear that the umbrella couldn't cover his entire body; it could only cover most of his body.
Time passed by, and the temperature on the mountain dropped lower and lower. Shen Yue hugged her arms and shivered from the cold. Lin Chen took off his down jacket and put it on her.
"Lin Chen, you'll catch a cold if you take off your down jacket."
"It's okay, I'm not that weak. Besides, if you have a cold, you should see Dr. Chen. What am I afraid of?"
Two hours later, the fat man finally returned, bringing not only four umbrellas but also four blankets.
"Fatty, you're really reliable, Ah Qiu..." Lin Chen took the blanket and draped it over himself, then sneezed loudly.
"Let's hurry down the mountain, it's too cold up there."
The four of them, wrapped in blankets and holding umbrellas, slowly walked down to the parking lot at the foot of the mountain.
Once in the car, Lin Chen turned on the air conditioning and felt alive again; it was already past eight o'clock in the evening.
"Achoo~"
Lin Chen sneezed several more times in a row.
Shen Yue said guiltily, "Lin Chen, you have a cold. It's all my fault for wearing your clothes."
"It's alright. In this situation, it's already the best deal since I'm the only one with a cold. Hehe, Dr. Shen, just prescribe some medicine for me."
Shen Yue reached out and touched Lin Chen's forehead: "Oh, it's so hot!"
Su Xiaowan quickly touched him and said, "Lin Chen, you have a fever. Don't drive. In this weather, with a fever, you might get into some danger."
"So who's driving?"
The remaining three looked at each other, unsure of what to do. Although they all had driver's licenses, none of them had ever actually driven a car. Suddenly being asked to drive, especially on a rainy day, was a high-risk start, and none of them dared to take the plunge.
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