"Looks like we're out of money."
"Indeed, but such a policy can last for a while. If it can last until TX's new games are launched, then TX's financial pressure will not be so great, and then Lashou.com's subsidies will increase again."
"So, we need to strike while the iron is hot! Mr. Zhang, you should contact Wang Xing first and have him bring those shops on Lashou.com with low sales volume but good quality to sign exclusive agreements with Meituan. Lashou.com won't give subsidies, we will. Lashou.com doesn't want them, we will!"
"Okay, Mr. Lin."
Zhang Yiming immediately called Wang Xing and relayed Lin Chen's message to him.
Upon hearing this, Wang Xing immediately became excited. "Oh ho, Lashou.com, Lashou.com! I was forced to flee from a first-tier city by you back then, but now I'm back for revenge, hehehe."
Wang Xing immediately had someone compile the subsidy data from Lashou.com. This data was almost entirely public; otherwise, how would merchants know if they were on the subsidy list?
After compiling the data, Wang Xing then separately selected the stores with low transaction volumes on Lashou.com and compared them with Meituan's own data.
Remove the shops with truly terrible reviews, and those that remain are the merchants you need to win over.
Next, Wang Xing organized Meituan's ground sales team to visit these merchants one by one and ask them if they were willing to sign an exclusive agreement with Meituan.
This means they can only post group-buying links on Meituan, but Meituan promises to provide them with a subsidy policy that is no less than the Meituan average.
These merchants aren't stupid. If Lashou.com stops giving them any subsidies, why would they stay? They have no emotional attachment to Lashou.com, so they all decisively signed exclusive agreements with Meituan.
The director of Lashou.com's marketing department quickly discovered the situation and went to report it to Wu Bo.
"Mr. Wu, Meituan has recently poached a number of our merchants."
"Hmph, Wang Xing is going too far! Were all the high-quality merchants poached?"
"Uh, no, they are all merchants whose sales are too poor and therefore not covered by our subsidy policy."
"Oh... well, never mind then."
Wu Bo was speechless for a moment. "If we don't want these merchants, Meituan can just give them to them. Why are you reporting this to me? Is your workload not enough?"
Seriously, it's all your fault, you useless guys! Your work skills are so poor, can't you even perform the same way whether the boss is here or not? It's made me unable to go to Dongguan... oh no, I mean Shenzhen to report to Boss Ma for so long.
After Wang Xing finished signing agreements with those merchants, he asked Lin Chen what to do next. It seemed that poaching these merchants didn't really affect Lashou.com much.
Lin Chen smiled and said, "President Wang, don't be in such a hurry. It's almost the end of the year, so let's do some work for Lashou.com and liven things up."
The Spring Festival in 2011 falls in early February, which is only one month away from now.
Major e-commerce platforms have already begun preparing for the year-end shopping festival.
Similarly, group-buying platforms are also preparing group-buying packages for New Year's Eve dinners at the end of the year.
Meituan, Koubei, and Lashou are also in the midst of their final battle at the end of the Lunar New Year.
Just then, the marketing director of Lashou.com rushed into Wu Bo's office in a panic.
"Mr. Wu, something terrible has happened!"
"Huh? What happened?"
"Many merchants are blocking our building and holding up banners, saying that Lashou.com cheated them and didn't give them subsidies. Should we call the police?"
"No, don't call the police yet. Don't panic. Go and see if there are any familiar merchants inside and ask them what's going on."
The marketing director hurried back to his department, found the manager of the field sales department, and asked him to come downstairs. He secretly peeked inside and actually saw a merchant he had drunk with a few times before.
"Hey Mr. Wang, this is Zhang from Lashou.com. What's going on with you guys today?"
"Hmph, Xiao Zhang, how dare you say that? When you came to me to sign the contract and let me list my group-buying deals on Lashou.com, didn't you say that you would provide subsidies for us merchants?"
"Yes...yes."
"You big liar! We've looked into it. Lashou.com only subsidizes a portion of merchants. Merchants like us with lower sales don't get a single penny of subsidy. We haven't even booked a single New Year's Eve dinner. You're cheating us!"
After saying that, he slammed the phone down.
Xiao Zhang was completely bewildered, and then ran to report the situation to the marketing director.
The marketing director was speechless and said, "Who can you blame for not getting subsidies? It's your own poor sales."
Xiao Zhang was quite clever; when the marketing director complained, he took out his phone and searched online.
"Director, look at this."
He handed the phone to the marketing director, who was immediately shocked upon seeing it.
Many online guides have appeared about how to book New Year's Eve dinner through group-buying platforms at the end of the year.
In the section about Lashou.com, it is clearly stated that...
"Lashou.com is currently screening merchants, retaining only high-quality merchants and eliminating low-quality merchants."
Therefore, when making a purchase, you can refer to Meituan. If the price is similar to that on Meituan, then it is a high-quality merchant selected by Lashou.com, and you can place an order. This is because these merchants receive subsidies from Lashou.com, so the price is low.
Those with significantly higher prices are inferior merchants who are about to be eliminated, and Lashou.com will not provide subsidies for them.
As for why no subsidies were given, that was naturally due to a series of internal evaluations conducted by Lashou.com.
As consumers, we should avoid these pitfalls. If these merchants suddenly deny the group-buying packages offered by Lashou.com, we'll be left with nothing on New Year's Eve.
To help you avoid these pitfalls, I've compiled a list of things to avoid. Hope you'll give me a like!
Without a doubt, the businesses causing trouble outside are all on this list. If the police come, they won't even need to search for them one by one; this list is the roster.
"Xiao Zhang, send me this link."
Subsequently, the marketing director went to explain the situation to Wu Bo.
After reading the article, Wu Bo actually found it quite reasonable, and if he were a consumer, he would have made the same choice.
"Wait a minute, I'm the boss of Lashou.com!" Wu Bo suddenly realized.
"Isn't our subsidy policy supposed to gradually decrease across each tier? What's being said online? It's either there's a subsidy or there isn't one?"
"Um, Mr. Wu, have you forgotten that the merchants in our group whose subsidies were reduced due to low transaction volume have all been poached by Meituan? So now we really only have two categories left: those with subsidies and those without subsidies."
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