"Xiao Wei, tell everyone to stay alert. Our publicity department can't afford to mess things up at this time. By the way, have you contacted all the film critics and made sure you've spoken to them properly...?"
In the publicity team of Ye Wen 2, Zhang Caiyi, the publicity director, appeared to be very busy.
It's important to understand that a film's marketing team isn't just responsible for pre-release promotion; their role is equally crucial after the film's release, as they must ensure positive word-of-mouth.
Film critics, both big and small, are part of this chain, and red envelopes are a must. However, these are standard expenses and are considered common practice in the industry.
Upon hearing Zhang Caiyi's words, the girl named Xiaowei nodded and said:
"Sister Caiyi, don't worry. The quality of Ye Wen 2 itself is excellent. After talking to the film critics, everyone was very willing to give it a good review."
Zhang Caiyi breathed a sigh of relief, then suddenly remembered someone and said:
"Have you gotten in touch with that independent film critic Xiao Tong? He has a pretty good following in the film criticism world. If we can persuade him..."
Xiao Wei's expression changed, and she quickly said, "Sister Caiyi, I'm sorry, I forgot to tell you about this. This Xiao Tong actually rejected us."
"Rejection? What does that mean? Does he think our Ye Wen 2 isn't good and is going to write a bad review?"
Zhang Caiyi's expression also changed, and she said:
"Xiaowei, why did you only tell me about something so important now? This Xiao Tong is no simple man. If he writes a bad review for us, it will have a very bad impact, especially in the early stages of the movie's release."
Seeing Zhang Caiyi's seriousness, Xiaowei was a little frightened and quickly contacted the staff member who had originally contacted independent film critic Xiao Tong to inquire about the matter.
“Sister Caiyi, the other party refused to write a film review for us. I specifically asked him if he was dissatisfied with our film, and Xiao Tong said no.”
He just wanted to write something different this time; that is to say, while he wouldn't write a good review for our film, he wouldn't write a bad one either…”
After hearing the staff member's detailed explanation, Zhang Caiyi finally breathed a sigh of relief.
She waved for the staff and Xiao Wei to leave, but she became quite curious about what Xiao Tong was going to write.
There aren't many films released recently, and there are almost none that can compete with Yip Man 2, so what exactly is this independent film critic going to write about?
Thinking that the publicity and distribution were under control for the time being, Zhang Caiyi found Xiao Tong's personal account and clicked on it. It was an account with hundreds of thousands of followers.
As Zhang Caiyi said, if such a film critic wrote a bad review for Ye Wen 2, the impact would be quite negative.
Unfortunately, this film critic doesn't make a living by writing film reviews, so he writes them based on his own preferences, which no one else can influence.
Therefore, on this 'personal account,' quite a few videos were criticized as worthless by the other party...
"It's really strange that there's nothing related to Ye Wen 2 written at all. But what's the meaning of this content at the very top?"
Zhang Caiyi looked around but couldn't find any articles related to Ye Wen 2. However, the article at the top of the other party's personal account was actually written last night.
The title is: Shocking, those 30 seconds are comparable to a blockbuster movie!
Upon seeing this title, Zhang Caiyi's first reaction was that the author's account had been hacked; this couldn't possibly have been written by an independent film critic like Xiao Tong.
However, when Zhang Caiyi clicked on the article, she quickly discovered that the writing style was fine, and it turned out that the account had not been hacked; it was indeed written by Xiao Tong.
Moreover, Zhang Caiyi finally saw something about Ye Wen 2 in the article.
Because Xiao Tong stated at the end of the article that the incredibly shocking 30-second video in the link featured a character who had a small role in the movie "Ip Man 2"...
Upon seeing this, Zhang Caiyi's expression turned strange.
So, Xiao Tong didn't want to write a review for the currently showing film "Ye Wen 2" because he wanted to write an article about a minor character in the film.
This is absolutely outrageous! It's like an outrageous mother opening the door for an outrageous person. It's outrageous to the extreme!
Isn't this a case of not distinguishing between primary and secondary points? At least write some Ye Wen 2 and mention this minor character in the process, wouldn't that be enough?
"I originally thought Xiao Tong was a genuine film critic who didn't make a living from film reviews, but who knew he would ultimately succumb to money. I just wonder how much this minor actor paid him!"
A sense of contempt rose in Zhang Caiyi's heart.
In her opinion, Xiao Tong must have been bribed, otherwise he would never have written such an obviously flattering article.
"He's just a minor character in our film, yet he's being praised like this, it's really..."
Zhang Caiyi shook her head.
She casually clicked on the 30-second video link, and then saw... in the dim light, in an alley, a nobody was fighting five against one!
"This is... real footage, not edited video footage? Wow!"
Zhang Caiyi, who had been nonchalant just moments before, now took a deep breath, her face showing surprise.
As someone in the film distribution and marketing industry, she is naturally very clear about whether a video has been edited or not.
The video she just saw, which was less than thirty seconds long, was indeed completely unedited and absolutely authentic!
"But just as Xiao Tong said, the fight scenes in this video are even more shocking than those in the movie!"
Zhang Caiyi was initially quite confident about Ye Wen 2's fight scenes.
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