"Cousin, I'm not talking nonsense. Do you know what the status of our show is on Maotou Data Network right now?"
My younger cousin, Yang Mi, spoke excitedly, and before Boss Yang could even ask, she began to say:
"Let me tell you, cousin, our Divine Condor is currently number one on the real-time trending list, isn't that amazing?"
It's only been a little over a day since it was released, and it's already left the previous number one far behind.
Mr. Xu is truly amazing; everything he films becomes a hit. I heard he sold the advertising sponsorship for over eight million yuan…
Hearing his cousin Yang Mi's incessant chatter across the room, Boss Yang finally understood what was going on.
"The Condor Heroes...is it really popular?"
She muttered to herself in disbelief.
As someone in the industry, she has a good understanding of the TV drama market.
The most popular genre right now is probably urban romance dramas, and for female-centric dramas, historical romance dramas are probably the most popular.
As for martial arts dramas like The Return of the Condor Heroes directed by Xu Lu, they have indeed declined in popularity.
This is probably a consensus among people in the industry.
As for why this is the case, it is probably closely related to the decline of martial arts novels.
Because most martial arts dramas are adapted from martial arts novels.
Those martial arts masters have all retired, and their works have been adapted almost everywhere.
The works of today's martial arts masters are far less popular than those of the grandmasters.
Coupled with the impact and competition from other types of TV dramas, the decline of martial arts films is understandable.
This is why Mr. Yang immediately tried to dissuade Xu Lu from filming a martial arts drama after hearing that Xu Lu was planning to do so.
Martial arts dramas are all out of fashion, why are you still getting involved?
Besides, you just had a hit comedy movie, wouldn't it be better to continue making your comedies?
Why do we have to do something so thankless and exhausting?
Unfortunately, Xu Lu was a stubborn fellow who wouldn't listen to advice, and in the end, Boss Yang had no choice but to let him have his way.
Thinking that the investment wasn't too large, and that kid might hit a wall and then turn back, it wouldn't be too late.
So after Boss Yang got his little cousin Yang Mi into the Condor Heroes crew, he didn't pay much attention to this matter.
Aside from the fact that Xu Lu released a new song and novel, which surprised Mr. Yang a bit.
But she was still not very optimistic at the time.
Subsequent events largely confirmed that what Mr. Yang said was true.
Neither TV stations nor video websites in the industry have shown much enthusiasm for martial arts films like The Return of the Condor Heroes, nor are they willing to offer high prices for them.
At this point, Boss Yang thought that Xu Lu would choose to give up.
To everyone's surprise, the other party did not do that. Instead, they used a move that almost no one had thought of: they simply bought a video website themselves.
This outrageous move is truly astonishing.
Mr. Yang only learned the news when it was already a fait accompli; otherwise, he would have definitely tried his best to dissuade the company.
You didn't invest much in making this martial arts film, so if you lose money, so be it.
Now they're buying another website that's about to go bankrupt. Do they think they haven't lost enough money already?
Then, as is often the case with unpredictable events, just two days later, news came from my younger cousin Yang Mi:
The Condor Heroes is on fire!
This news shocked even Boss Yang, who couldn't help but ask repeatedly:
"Little Mi, wasn't your Condor Heroes released on that small website? How did it become so popular?"
Even now, Mr. Yang still finds it hard to believe what his little cousin said; it's just too unbelievable.
Whether it's the decline of martial arts films or the difficult situation of small websites...
All the conditions indicated that, under such difficult circumstances, The Condor Heroes simply did not have the foundation to become a major hit.
Even so, my younger cousin said that her family's film, The Return of the Condor Heroes, was a huge hit, so it's normal for Mr. Yang to be suspicious.
"Cousin, you have no idea how amazing our CEO Xu is. His fans are incredibly supportive."
When they heard that our Condor Heroes was being streamed on DaXu Video, they all rushed over to become members.
Moreover, Mr. Xu's novels have many readers, and besides, his songs have many fans..."
Yang's fans said with great admiration:
"Of course, the most important point here is that our Condor Heroes was filmed so well!"
"Let me tell you, cousin, I'm currently watching this show, it's really good, I highly recommend it!"
"Alright, alright, stop bragging. I'll go check out your Condor Heroes video right now; it's on DaXu Video Network..."
Um, speaking of which, the name Xu Lu is so casually chosen, just like Da Xu Culture!
Boss Yang complained again and hung up on his younger cousin.
Soon, she downloaded the DaXu Video Network APP and saw the advertisement for The Condor Heroes on the homepage.
However, unlike the previous simple promotions, this time there is actually a brand sponsorship.
"Just the brand sponsorship alone is enough to recoup a good portion of that guy's investment."
But then he spent tens of millions to buy this website. I really don't know what he was thinking!
Mr. Yang muttered to himself.
She casually clicked on the main feature, and instantly the lyrics of the opening theme song, "Peerless Under Heaven," began to play.
'Traversing the joys and sorrows of the mortal world...and your intimate...wandering...'
Unlike other TV dramas and web series where you can skip the opening credits.
This time, Mr. Yang surprisingly listened to the entire song.
"Although it's not the first time I've heard it, I have to say, Xu Lu is really good at writing songs!"
The girl he found sang really well; that one song alone added a lot to the show!
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