Take, for example, the movie "Shanghai Fortress," which was initially full of confidence and felt it had the ability to compete for the summer box office champion.
It had already been taken off the screens due to its dismal box office performance.
It only grossed less than 120 million yuan at the box office. The higher the expectations were, the greater the disappointment is now.
As the production company and director who developed this "blockbuster," they are all utterly ashamed.
Even the young, popular actors who joined the film were subjected to a barrage of criticism online because of this incident.
It's fair to say that everyone has had a tough time lately.
Especially Wu Leilei as the director.
Seeing their own blockbuster film being taken off the shelves, while "Kung Fu Hustle," which they initially didn't have high hopes for, has now raked in an astonishing 3 billion yuan at the box office.
He had long since begun to deeply doubt the meaning of life, and could only hide in his office, wallowing in self-pity.
"Is my directing skill really that bad? And is my judgment that bad too? Damn it, what kind of movie am I even making? I'm not making any more!"
Meanwhile, the production team of 'Ex-Files 2,' who also thought they had a sure thing of winning the summer box office crown, had long since given up on that unrealistic hope.
Although they didn't collapse like 'Shanghai Fortress', their total box office has now exceeded 500 million.
But faced with the overwhelming power of 'Kung Fu', they didn't dare to come up and compete.
That makes sense, though. Kung Fu Hustle has already grossed over 500 million yuan in a single day, so 'Ex-Files 2' doesn't even have the right to try and piggyback on its success!
As a result, the film's director, Cheng Dalong, has been keeping a low profile lately, far less active than before.
Of course, Cheng Dalong was quite frustrated behind the scenes:
"Do you think it's easy for me to make a good film?"
Given the steady and reliable style of "The Ex-Files 2", it would have no problem grossing over 1 billion yuan at the box office. Such a level of performance would be quite impressive in any previous era.
But why did I have to encounter something as incredible as 'kung fu'?
They made 3 billion in just ten days; they clearly have no intention of letting the rest of us survive.
This is outrageous! Thirty billion yuan! Heaven knows how much of the box office revenue my 'Ex-Files 2' was squeezed out of it.
Even the 'Shanghai Fortress' that has already been taken off the shelves.
If it weren't for the existence of the killer star 'Kung Fu,' they could have lasted longer and reduced their box office losses.
But now, everyone's gone to see kung fu movies, and the Shanghai Bunker is completely finished.
Molun Tian Films, which had high ambitions at the beginning of its release, has now fallen silent.
In particular, Zhao Fan, who had been clamoring to challenge Xu Lu, no longer dared to act so boldly.
A showdown to see who prevails?
How can you compare your box office figures of less than 300 million to someone else's 3 billion?
Their box office revenue in just one day can crush your total box office revenue!
Now, 'Kung Fu Legend' is facing the predicament of being taken off the shelves.
It's really because they chose such a terrible title. If they had chosen a different name, the impact wouldn't be so great now.
Originally, Mo Luntian's side was thinking of using the name 'Kung Fu Legend' to suppress 'Kung Fu'.
But unexpectedly, they were ultimately crushed by Kung Fu.
Now, 'Kung Fu Legend' has almost become a joke, and its situation is only slightly better than 'Shanghai Fortress,' which is being criticized by the entire internet.
It's probably only "Kung Fu Hustle" that truly enjoyed the glory of the summer movie season.
Although it is still in theaters, it has already grossed 3 billion yuan at the box office.
This has allowed Kung Fu to secure the title of summer box office champion ahead of schedule, and it is absolutely the undisputed king!
In fact, ever since its box office surpassed 2 billion, various media outlets both inside and outside the industry have been reporting on it frantically:
Sunshine News Network: "Kung Fu Hustle has already secured the summer box office crown with 3 billion yuan in just ten days of release. We eagerly await its total box office..."
The Paper (澎湃新闻) reports: "The phenomenal success of 'Kung Fu Hustle' has already broken the previous single-day box office record with 500 million yuan. We look forward to its even better performance!"
Today's movie review: "I must say, Kung Fu Hustle is a movie that will make you laugh and cry. It has profound themes and is a rare gem among recent films, highly recommended."
Celebrity Interview: 'We have contacted Mr. Xu Lu, the director and lead actor of the film, and will be conducting a series of interviews with him later. Please stay tuned.'
...
Besides the proactive reporting by news media, the term "Kung Fu Box Office" alone occupied several spots on the trending searches.
Then came terms like "kung fu" and "Buddha's Palm," which also sparked heated discussions among netizens.
On major movie rating websites, the newly released film 'Kung Fu Hustle' has also achieved an astonishing score of 9.2.
Moreover, as more and more people comment, the score continues to rise.
The time to take first place is getting closer and closer, but even so, the film that was originally ranked first has not made any response.
In fact, it's because they know that even if there's some kind of reaction...
Ultimately, it's futile to change the current state of Kung Fu's dominance; it's better to remain calm and unperturbed.
Once I changed my mindset, I felt much more relaxed.
"Mr. Xu, several big brands have approached us again, wanting you to be their advertising spokesperson. The prices they've offered are outrageous. What do you think?"
At this time, thanks to the explosive popularity of kung fu, the actors of the 'Kung Fu Crew' naturally received advertising offers from various brands.
Xu Lu, who is both the director and the lead actor, naturally feels even more involved.
However, in response to these requests, Xu Lu replied directly:
"I'll pass on myself. I'll just make it clear to the public that I don't do any advertising endorsements. As for other actors, they can accept advertising endorsements if they want, but of course, they'll have to conduct rigorous vetting of the advertisers..."
"Mr. Xu, you really won't answer?"
The person who came to report the situation felt a little sorry and asked one more question.
But seeing Xu Lu nod, she finally sighed and left.
However, Feng Xiaoxia soon rushed in, saying excitedly:
"Mr. Xu, the jury of the Daxia Film Media Awards, the Hong Kong Film Awards, the Bay City Golden Horse Awards, the Golden Bauhinia Awards, and the Hundred Flowers Awards have already extended invitations to us..."
At this point, Feng Xiaoxia took a breath and continued:
"Mr. Xu, 'Xia Luo' won some awards last time, but you didn't attend. Now that 'Kung Fu' has reached this stage, you can't possibly not go, can you?"
Xu Lu smiled and said:
"Then go ahead. You should also say hello to the other actors in the crew, and we can all go to receive the award as a group."
Upon hearing this, Feng Xiaoxia immediately became happy.
Although it's just an invitation now, even a fool knows that 'Kung Fu' will definitely win a lot of awards this time.
It is foreseeable that as the box office of "Kung Fu" continues to rise, "Daxu Culture" will make a name for itself in the industry.
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