Before coming here, Liu Xirui didn't have high requirements at all; she just wanted to be a normal host.
After all, this is just a video website, not the TV station she used to work for, so there aren't as many options to choose from.
But I never expected that I would be assigned such an important task by this General Manager Liu so soon after I reported for duty.
Liu Xirui was thinking of declining, but she didn't expect the other party to be so insistent.
She had no choice but to accept this arrangement, though in truth, she was quite willing to accept it.
At the time, both of the programs she developed at the TV station were taken over by other companies, which Liu Xirui found very regrettable.
If the other party achieves even better results based on her work, then of course there's nothing to say.
But the key point is that both of those shows eventually ended up being canceled.
Having just started working at Daxu Culture, Liu Xirui was naturally very happy to be able to take over a program that seemed to have great potential.
Especially after hearing that the program was personally planned by that Mr. Xu, she became even more confident...
At the same time, the first season of 'Where Are We Going, Dad?' began to gain traction online.
This novel program, with its interesting content, only needs a little push to become a hit.
However, DaXu Video Network's current popularity is still not comparable to what it used to be.
In the entire Xia Dynasty, it was considered one of the top video websites.
Therefore, the show "Where Are We Going, Dad?" which is being strongly promoted, has a significant impact.
If the program content is not good, then of course it won't be promoted.
But if the content quality is also good, the audience will still be quite receptive.
"Have you watched 'Where Are We Going, Dad?' I never thought variety shows could be done like this. It's amazing. DaXu Video Network really has something special."
"Is this thing nice? I only glanced at it and wasn't interested, so I didn't look at it again."
"Then you almost missed a great show. It's excellent in both its creativity and quality."
In my opinion, "Where Are We Going, Dad?" is the best variety show of the last six months.
"That's right! It's just a pity that there's only the first episode so far. I wonder when the second episode will come out!"
...
"Hey, have you guys noticed something? There are no commercials in the show 'Where Are We Going, Dad?'"
"Wow, I didn't even notice until you pointed it out. There really wasn't a trace of any advertisement."
Could it be that advertisers don't think much of the show, so nobody's willing to invest in it? That would be...
"But there were no advertisers, yet DaXu Video Network still released it directly. That's quite bold!"
“Look at the ratings and popularity. 'Where Are We Going, Dad?' has now broken into the top five.”
Keep in mind this is only the first day of the first season; if it lasts a few more days, it might just take the number one spot!
...
"What? A new variety show has become a hit? Hurry up and negotiate the advertising deals, we absolutely have to secure them!"
In a certain company, the head of the publicity department answered the phone and immediately gave instructions.
However, the person on the other end said somewhat nervously:
"Um, Director, didn't you say you wouldn't vote for this show? Have you changed your mind now?"
"What's the meaning?"
Upon hearing this, the director was momentarily stunned.
However, the person on the other end quickly explained:
"Here's the thing, Director, there's something I haven't made clear yet. This wildly popular variety show is the one we watched the other day, 'Where Are We Going, Dad?'"
Back then, that DaXu Video Network pestered us for days, but you rejected them all with excuses. Now…”
The director was stunned:
"What? 'Where Did Dad Go?' went viral? How is that possible?"
"Director, it's a huge hit! The audience is giving it rave reviews, and its popularity has surged into the top five of all programs."
The person reporting from the other end quickly said.
The director jumped to his feet and, as he walked out, gave the following instructions:
"What are you waiting for? Quickly contact DaXu Video Network and tell them that we've increased our advertising budget by several million yuan and hope to cooperate with them. By the way, I'll be there right away!"
...
"This is insane! Mr. Liu, all those advertisers who rejected us before are now coming to our door all at once!"
On DaXu Video Network.
Upon learning the news, the staff immediately reported the situation to Liu Mingqian.
"Let's ignore them for now. They were indifferent to us before, but now they can't afford to associate with us!"
Liu Mingqian chuckled to himself and suddenly uttered a popular internet slang term.
But upon closer reflection, it's actually quite fitting.
Before "Where Are We Going, Dad?" even started airing, DaXu Video was begging and pleading with everyone they could.
I contacted so many advertisers, hoping they would invest in me at least a little.
But no advertiser was willing to take that risk.
Now that "Where Are We Going, Dad?" has become a huge hit, these advertisers aren't ashamed at all; they've all jumped on the bandwagon.
But things are never that simple!
At the time, DaXu Video Network needed the help of these advertisers.
As it stands now, DaXu Video Network has become a hot commodity in the eyes of advertisers, who have the right to choose freely.
Therefore, DaXu Video doesn't need to rush into making a decision when faced with a swarm of advertisers.
Let the bullets fly for a while; you'll definitely reap greater benefits.
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