Chapter 77 Selling and Buying
Although it had been hyped by the media once before, Adam Crozier's joining Bayswater Chinese still caused a shock in the English football world.
At least the media acted very "surprised".
If there were Weibo now, it would have shot to the top of the trending search list like a rocket and stayed there for two days.
Adam Crozier is quite confident and calm about his influence.
He even ignored the outside media and went to a third-party ticketing company in person to negotiate the sale of tickets for the new season.
After discussing the ticket issue, he went to Umbro headquarters in person.
Yes, this guy has acquaintances in Umbro and went directly to talk to the top management.
In just an afternoon tea time, he brought back a two-year sponsorship worth 5 million pounds.
Since the cross-holding last year, the Yang family also holds shares in Umbro, but Yang Cheng knows that he does not have the ability to do so.
How did Adam Crozier do it? "Is it hard?"
“I just had afternoon tea with their CEO.”
"And then? I just talked to him about Umbro's plans for the next two years in the Premier League. Didn't Chelsea throw them £24.5 million?"
This is the penalty paid by Chelsea.
Originally according to the contract between the two parties, Umbro's sponsorship of Chelsea was supposed to last until 2011.
But now the Blues are no longer satisfied with Umbro and have decided to switch to Adidas or Nike.
This will require paying Umbro a breakup fee of £24.5 million.
However, in the 05/06 season, Chelsea's jerseys were still Umbro.
Therefore, Yang Cheng asked his cheap father in China to seize the time and try his best to get Chelsea's traffic.
It would be a sin not to take advantage of this free traffic.
"I told him that we were going to play in the UEFA Cup in the new season and our league goal was to be in the top 10, so he decided to sponsor us for two seasons and would also cooperate with us further on jersey sales."
Adam Crozier said it as a matter of course, as if it was very easy.
But Yang Cheng knew that it was not that simple.
Umbro must have weighed the pros and cons.
The current situation of this sports brand is not so good, otherwise it would not have been acquired by Nike in 2007.
But no matter what, £2.5 million of jersey sponsorship per season is indeed quite good.
Look at Adam Crozier again…
Well, this pen should be yours to pretend! ...
The time came to June.
The summer transfer market in European football is slowly opening.
The 20 Premier League teams have also begun to increase their efforts to recruit players.
The Chinese in Bayswater did not make much noise.
First, it was announced that Leighton Baines had been signed from Wigan Athletic for £2 million.
This is a reinforcement for the team's left back.
As for the signing of Edin Dzeko from Bosnia and Herzegovina for £50,000, the deal did not attract much attention.
The player is not famous and the transfer fee is pitifully small, so who cares? But it is worth mentioning that after Dzeko met with Yang Cheng, he settled the contract and completed the formalities at the end of May and set off from Sarajevo to London.
He wants to start training early.
Especially strengthening your physical strength.
It just so happened that Thad Fawcett and Oliver Bartlett had not yet gone on vacation, so Yang Cheng asked them to develop a detailed physical training plan for Dzeko and arrange a coach to train with him.
At the same time, Yang Cheng also began to prepare to use the special genius clause for Dzeko.
Bosnia and Herzegovina is not yet part of the European Union, and Dzeko has not even touched the edge of the national team. He can only enter the Premier League through the special talent clause.
A genius with a transfer fee of only £50,000?
Not to mention, Yang Cheng himself felt a little embarrassed.
After signing the two players, Bayswater Chinese quickly announced that they had sold left-back Capaldi to Plymouth of the Championship for a transfer fee of 1 million pounds.
When Bayswater Chinese signed Capaldi, Plymouth were interested in the player.
In last season's Championship, the three teams relegated were Gillingham, Nottingham Forest and Wrexerham.
Plymouth narrowly avoided relegation.
Capaldi felt threatened by the Bayswater Chinese's decision to sign Leighton Baines.
He knew very well that even if he followed the team to play in the Premier League, due to the competition from Leighton Baines and Danny Collins, he might not even get playing time and waste his time.
Plymouth came to us just in time and the two sides hit it off.
Capaldi received a higher salary and Plymouth got a left-back who performed reasonably well in the Championship.
The Chinese in Bayswater received £1 million.
This also proves once again how correct the strategy Yang Cheng formulated two years ago was.
Capaldi joined the team as a free agent at the age of 22. After two years with the team, he made great progress and gained a lot of experience in high-intensity matches.
Now, it's sold for £1 million.
It is a very good deal for both the players and the Bayswater Chinese.
…
The battle for Dave Kitson had already begun before the league ended.
The local center forward scored 28 goals in the Championship last season and was named the top scorer.
Today, he is favored by many Premier League teams including West Bromwich Albion, Middlesbrough and Charlton.
These teams have also extended invitations to Dave Kitson and made asking prices.
West Bromwich Albion's first offer was £5 million.
This is £1 million less than the transfer fee for Dean Ashton, the Championship's top scorer, to Norwich six months ago.
But the offer was rejected by Bayswater Chinese.
In the same period of time, Dave Kitson scored 15 goals, which is no less than Dean Ashton.
Moreover, Dave Kitson scored consecutive goals afterwards, proving his ability to score goals steadily.
The Knickers' offer scared off the impoverished Charlton Athletic, but it also allowed Middlesbrough to join the competition.
Middlesbrough took the lead by offering £6 million.
But the offer was rejected by Bayswater Chinese.
West Bromwich Albion quickly raised its offer to £7 million and also announced that they were considering Portsmouth striker Yakubu and Wigan Athletic center forward Ellington.
Tottenham Hotspur's Kanoute is also within their scope of investigation.
But the media revealed that Portsmouth's price for Yakubu is 7.5 million pounds.
As for Wigan Athletic, they rejected Ellington's transfer inquiry and repeatedly stressed that he was not for sale.
Yakubu, who cost £7.5 million, has proven himself in the Premier League, scoring 12 goals in 30 games last season.
It may not seem like much, but the transfer risk is relatively small.
Dave Kitson has a higher goal efficiency in the Championship, but has never proven himself in the Premier League.
However, Kitson's biggest advantage is that he is English.
Yakubu is Nigerian.
After some consideration, Middlesbrough continued to increase its offer to £8 million.
This immediately scared off West Bromwich Albion.
The salary budget of the Baggies this season is only over 10 million pounds, and the transfer budget is not much either. How can they compete with Middlesbrough?
After seeing West Bromwich Albion retreat, Yang Cheng knew that he had squeezed out almost all the juice.
So, Dave Kitson moved to Middlesbrough for £8 million.
This deal is not considered a big deal in the Premier League this summer.
The real big deals are from Chelsea and Newcastle.
Needless to say, the Blues signed Michael Essien and Wright-Phillips for more than 20 million pounds.
Even signing Del Horno from La Liga club Athletic Bilbao cost £8 million.
Newcastle is equally generous.
They signed golden boy Michael Owen from Real Madrid for £16 million and winger Luke from Deportivo La Coruna for £10 million.
Plus the signing of Parker from Chelsea for £6.5 million and Emre from Inter Milan for £3.8 million.
The Magpies have spent a lot of money this summer.
According to outside assessments, Newcastle, which finished fifth in the Premier League in the 03/04 season and maintained the dignity of a traditional powerhouse, dropped to 14th place last season, which made the Magpies fans very dissatisfied.
Therefore, Newcastle has stepped up its recruitment efforts this summer.
As for where the money comes from...
This problem does not seem to be a problem for many Premier League teams.
A lot of debt is no burden.
It is said that Newcastle's debt is at least 700 to 800 million pounds, but no one knows the exact amount.
…
Equally ambitious is Tottenham Hotspur from North London.
In the 04/05 season, Tottenham ranked 9th in the Premier League, which was a pretty good result.
At the beginning of the season, French coach Santini was sacked and replaced by Dutch coach Martin Jol. Since then, the team's performance has improved significantly, and they even reached 7th in the league, close to qualifying for the UEFA Cup.
This also made Tottenham Hotspur feel the opportunity, so at the end of the season, they launched a fierce pursuit of Bayswater Chinese's local midfielder Tom Huddlestone.
This tall and strong local midfielder has an excellent passing skill, especially long pass technique, and excellent frontal defensive ability, which is very attractive to Tottenham, which has attackers such as Defoe, Robbie Keane and Mido in the frontcourt.
Therefore, they contacted the Chinese in Bayswater early on through their agent Jonathan Barnett.
But unexpectedly, Huddlestone scored a world-class goal in the League Cup final, shocking everyone.
This made Huddlestone completely famous!
With a solid local youth training base, continuous membership of the national team, two seasons of experience in English Football League Two and the English Championship, and increasingly outstanding performances, the outside world has high hopes for Heddlestone.
The Sun revealed that even Chelsea are interested in Huddlestone.
This made Tottenham feel threatened.
Their first offer was £6 million.
This is already a very high price for a defensive midfielder who is not even 19 years old.
But the Bayswater Chinese rejected Tottenham.
After that, Tottenham further increased their offer and also frequently communicated with the Chinese in Bayswater through Huddlestone's agent Jonathan Barnett.
After Yang Cheng returned to London from Ukraine and met with Adam Crozier, Tottenham CEO Daniel Levy invited him to dinner twice to discuss Huddlestone's transfer.
One of the important reasons why Tottenham is so nervous is that there are not many local players in their first team.
Especially competitive players.
This is actually quite normal.
Two consecutive head coaches, one French and one Dutch, basically don't like to use English players.
Tottenham even set off a vigorous continentalization trend, including the reform of youth training.
For example, Arnesen was recruited from Eindhoven, the Netherlands.
He was the one who was later poached by Chelsea and caused quite a stir.
In this situation, it is indeed a problem that Tottenham's first team does not have many competitive local players.
Yang Cheng also grasped Tottenham's mentality and finally forced Daniel Levy to accept the offer from the Chinese in Bayswater.
10 million pounds.
Tom Huddlestone transfers to Tottenham Hotspur! Compared to Dave Kitson's transfer, Huddlestone's joining Tottenham Hotspur has caused a lot of discussion in the media.
Everyone is looking forward to this local midfielder continuing to shine at Tottenham.
But some media and fans were worried that Bayswater Chinese had sold the left and right full-backs, the center forward and the defensive midfielder, and had only added a left back. Wouldn't the team's strength be greatly affected? In mid-June, Bayswater Chinese announced the results of the signings one after another.
First, Yang Cheng went to France in person and signed Pascal Zimbonda from Bastia for 350,000 pounds.
The 26-year-old French defender made 36 appearances in Ligue 1 last season, scoring three goals and providing two assists.
As Bastia was relegated from Ligue 1, Chimbonda's contract was about to expire, and coupled with the relegation clause, Yang Cheng took advantage of the situation and signed this capable right-back.
Afterwards, Bayswater Chinese announced again that they had signed Ivory Coast international Yaya Toure from Metalurh Donetsk, Ukraine, for a transfer fee of 2 million pounds.
The deal was negotiated after Yang Cheng personally went to Ukraine and met with Yaya Toure.
He promised Yaya Toure that he would be entrusted with important tasks in the new Premier League season and promised him a starting position.
Yang Cheng believes that the three midfielders consisting of Modric, Yaya Toure and Las Diarra are enough to shock the Premier League!
At the same time, Jonathan Barnett finally brought the news that Yang Cheng had been waiting for for a long time.
It will be available after 0:00 tonight. I will update one chapter first. It is usually a big chapter with 3 chapters combined. I would like to ask for a first order from everyone here! Thank you very much!
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