Chapter 72 Creating a Top Variety Show
Ye Jingyi originally thought that Gu Qingge would have no interest at all.
After all, with her talent, she doesn't need to debut as a member of a girl group. She is fully capable of solo.
As long as singer-songwriters can continue to write good songs, their status in the entertainment industry can be steadily improved step by step.
If she becomes a top music producer, her status in the entertainment industry will be even higher.
Top musicians, like top directors, have the ability to promote others and are respected wherever they go.
"Aren't you worried about being labeled as an idol in the future?" Ye Jingyi couldn't help but wonder before explaining the talent show "Produce 101" in detail to Gu Qingge.
When Gu Qingge saw that the system's main task was to debut as a member of any girl group, she felt that the system was causing trouble.
But then she figured it out. Being an idol is a good thing. It is very easy to attract criticism and hatred. Doesn't this cultivation jade come to her without any effort?
The reason why idols have the lowest status in the entertainment industry is that they are too weak and cannot produce any works.
Those who are truly talented will be popular when they are in a girl group, and they will still be popular if they go solo.
"Don't worry. What if one day, a young idol, with his top singing skills and stage performance, forms a group and beats all the singing and dancing kings?
And she also has top-notch acting skills, has played countless classic roles, and won the China Golden Dragon Award. She also calls herself a little idol. Isn't it interesting?" Gu Qingge smiled.
Ye Jingyi imagined the scene and couldn't help but laugh. "That little idol must be hated by a lot of people. She's so talented, yet she insists on claiming she's a little idol. Other idols work hard to shed the idol label, but she keeps reminding everyone she's an idol."
When Gu Qingge heard Ye Jingyi say this, he actually found that he was more looking forward to being labeled as an idol. It would definitely be easy to use this identity to get the cultivation jade.
Gu Qingge loved seeing those artists in the entertainment industry who looked down on their idols, only to be left helpless after being beaten by their idols' strength...
Seeing that Gu Qingge was absolutely not opposed to being an idol and had no baggage or worries, Ye Jingyi couldn't help but admire him and felt that he really had extraordinary self-confidence.
"Talented and willful" has always been the impression that Gu Qingge gave people, and now, Ye Jingyi has an even deeper impression of her.
Ye Jingyi gave Gu Qingge a brief introduction to the background, features and model of "Produce 101".
Background: As girl groups in China have been in a long-term downturn, Penguin Group in the internet sector has taken the lead in paying attention to their development, determined to discover and create a new force of girl groups in internet culture, allowing audiences to get a close look at the growth of girl groups.
That's right, the Chinese girl groups in this world are also very lame. They can't be compared with the professional South Korean girl groups produced on industrial assembly lines, nor can they be compared with the two-dimensional Japanese-style girl groups like AKB48 that have a complete selection process.
Features: "Produce 101" follows the youth culture and idol definition in the Internet era in terms of its competition system, model and program concept. It breaks the tradition of previous talent shows and leaves more choices to the audience. With the concept of creating "China's top girl group", it provides the broadest and most open stage, allowing domestic girl groups to use this as an opportunity to achieve longer-term development.
Mode: The program gathers 101 contestants, who are trained by celebrity mentors through tasks, training, and assessments. The contestants cycle through popularity voting and temporary elimination, and ultimately 11 girls are selected through popularity voting to form an idol group and debut.
"In fact, the program 'Produce 101' is not so much about forming a girl group as it is about promoting top individuals. Its purpose is to create mainstream stars. In essence, it is no different from the previously popular 'Happy Girls' and 'Super Boys'," Ye Jingyi concluded.
Ye Jingyi has such a clear understanding of this variety show, which is essentially a talent show, and it is obvious that she has also participated in the investment.
On the surface, she seems to be just an editor-in-chief, but in fact she is an investor with a sharp vision.
She provided this resource to Gu Qingge in order to increase the possibility of success of "Creation 101".
She knew very well that the producers and investors of 101 were not really creating a girl group, but were actively and consciously creating top streamers based on the Penguin Internet media traffic.
Because they know that idol girl groups have almost no market in the Chinese entertainment industry, they set up groups in the name of attracting traffic to individuals, with the ultimate goal of creating mainstream stars.
So in this program "Creation 101", it doesn't matter if you don't have the talent, the most important thing is to be popular with the audience.
Therefore, the most important thing is to be beautiful, be able to create a persona for yourself, or attract fans with your natural personality. However, the more capable contestants will definitely be given more shots.
"I understand. This show is actually quite interesting. If I have the chance, I can go." Gu Qingge expressed his opinion again.
"Okay, that's settled then. However, 'Produce 101' is still in the preparation stage, and we'll be investing various publicity resources to build momentum. It'll be some time before the official recording begins, so we have to start auditions from numerous entertainment companies and art schools first." Ye Jingyi said.
"Do you have to be a member of an idol group to participate in this show?"
"In theory, that's true. After all, it's disguised as a girl group talent show."
"I see. When I go to Huaxia Arts University, even if I form a K-ON girl band, I can still call it an idol group, right?"
"Wit, I also suggest you open your own studio and sign yourself. That's what all the big stars do nowadays."
"Sister Ye, maybe we can cooperate on opening a studio. It will definitely be a very profitable investment."
Ye Jingyi pondered for a moment and agreed decisively. Since she was optimistic about Gu Qingge's future, she would not miss this opportunity to make money for free.
And since she has invested in Gu Qingge's studio, she will definitely use her connections to pave the way for Gu Qingge's star journey.
After all, the more popular Gu Qingge becomes, the more money she makes.
At the same time, she will also form a professional agency team for Gu Qingge if Gu Qingge can successfully become a top star through "Creation 101".
It must be admitted that Gu Qingge is also very good at seizing opportunities. Now that she has met a noble person who treats her honestly, she must be more proactive. There is no pressure in calling her "Sister Ye". She can't call her "Mom, the Sponsor"...
In this way, the division of labor between Gu Qingge and Ye Jingyi is very clear. She only needs to focus on creation and provide high-quality works, while Ye Jingyi is responsible for operations.
With this form of cooperation, Gu Qingge can have the greatest autonomy and choose the dramas she wants to film and the variety shows she wants to appear on. After all, she is her own boss.
During the following summer vacation, Gu Qingge and Ye Jingyi worked together to build a studio, or the prototype of a small entertainment company.
In September, Gu Qingge's art university career finally began.
Before this, Gu Qingge's "Meeting" was successfully selected as the theme song of the movie. She also went to the recording studio to record the song herself. When the movie is released, the song will be officially released.
At the same time, many TV drama producers began to ask Gu Qingge to sing songs. Obviously, the previous song "Meeting" made her songs recognized by the film and television industry.
Now that Gu Qingge has her own studio, it is much easier for others to cooperate with her. They can contact her studio directly.
Gu Qingge, whose music fame is growing, is actually a student in the Performance Department of Huaxia Arts University. This makes her classmates feel quite strange...
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