Chapter 96
Faced with Boyue's sudden rise, other companies in the industry will naturally not sit idly by.
Boyue is not the only company involved in charity projects. They can also learn from it, so each company has devoted itself to charitable donations and actively demonstrated the good image of their company.
As a result, these projects have indeed played a role in enhancing the company's visibility.
How much can it do? Is it cost-effective?
Only the company CEO knows all of this.
Looking at the expenses listed one after another on the account sheet, marketing fees, endorsement fees, charity expenses... but the unsatisfactory profits, the faces of the bosses turned purple and they were so angry that they couldn't speak.
Boyue is an exception among many money-losing companies.
Not only did the company not suffer losses, but its turnover and reputation were also boosted to a higher level.
This is all due to the gg that Boyue launched in various subway stations three days ago.
Unlike other husbands who spend a lot of money to hire celebrities to endorse their products, Boyue only invited two ordinary people, and they were ordinary people who had nothing to do with the office industry - Xiaoxi and his master from the cupcake shop.
When the plan first came out, Secretary He frowned as usual, not knowing how to refute it; except for the manager, everyone else in the marketing department also thought it was unreliable.
Only Song Yue himself had no objection to the plan.
In fact, this is exactly what she envisioned: "The reason why Boyue has attracted so much discussion and attention online is inseparable from the cupcakes we made. We made the chef's shop and the entire dessert industry popular, and in return, they also made us successful."
"Based on market research, we found that whenever people mention cupcakes, they think of Boyue Office, and when they mention Boyue Office, they also think of cupcakes."
These two industries are clearly unrelated, but they are connected by a bridge, which is actually an opportunity for Boyue.
"So I agree with the marketing department's plan to invite cupcake shop employees to be ambassadors for this promotion."
This is also the "traffic" she mentioned to Secretary He before. Xiaoxi and his master are the source of traffic for Boyue Marketing.
Once the plan was finalized, the marketing department immediately contacted Xiaoxi.
After receiving confirmation from them on the same day, filming started immediately.
Five days later, the entire area was completed and put into use in subway stations.
Ding~
The subway arrived at the station, and before the doors opened, office workers rushed in.
Honghong didn't need to move her feet at all, she was pushed in automatically by the force from behind.
With her petite frame, she managed to secure a spot by the carriage door.
There is a small TV installed next to the door, which is playing various ggs.
Honghong didn't want to watch, but because of her position, she had to accept gg's brainwashing.
Preschool English, civil service exams, weekend expos...all kinds of activities are available.
In order to attract attention in the shortest possible time, most of these gg lines are short and fast, like mantras, repeating in your ears over and over again, and your head will be buzzing after listening to them for a long time.
But she had no way to avoid it. Honghong simply closed her eyes and blocked her vision.
She left in a hurry today and didn't bring headphones, otherwise she would have been listening to novels and wouldn't have been disturbed by the gg virus.
The carriage was whirring forward, and there were only two stops left before she could get off.
When she opened her eyes, she found that the picture on the small screen had changed and several cute cupcakes popped up.
Isn’t this the popular cake shop?
Honghong recognized it at a glance and stared at the screen with her eyes wide open.
Do they still need to say GG? I heard that they are already the number one dessert shop in M City. Do they still need to advertise?
Honghong didn't understand, but out of curiosity, she continued reading.
The scene zooms out, and a cupcake is placed on a plate by a gentle-looking woman. She opens the door, places the plate next to her son's desk, gently strokes her son's head, and lets her son eat a small cake and take a rest.
The son picked it up obediently, took a bite, and looked surprised.
Then he finished several of them in a flash, patted his belly with satisfaction, picked up the pen and ruler in his hand, and buried himself in his homework.
The ink on the tip of the pen is extremely smooth, drawing lines of appropriate thickness and lightness on the paper. The ruler is gently placed on the geometric pattern, measuring the most precise size.
It was not until then that Honghong suddenly realized that this did not seem to be a cake gg, but a promotion for office stationery.
She blinked, but before she could confirm further, the scene changed.
In a professional conference room, the projector hums smoothly. The speaker finishes his cupcake, stands up gracefully, and begins his speech. In a mountain village where he's teaching, the teacher hands out a piece of cake to each child, picks up the chalk and eraser, and earnestly teaches...
The scenes followed one after another. Although the pace was fast like other gg, the soft filters and light BGM made Honghong fall into it unconsciously.
By the time she realized it, she had almost missed her stop.
"Ahhh please move aside, sorry, sorry!"
She squeezed out from the crack in the door and stood in the corner of the platform, an idea inexplicably popping into her mind.
Those office stationery items look pretty good, she will buy some to try someday!
There are many passengers who think the same as her. During the morning and evening rush hours, Boyue's gg has already been seen by countless people.
Different from those gangster-style brainwashing gg, Boyue’s gg is like a stream of fresh air, making passengers who get up early and return late feel pleasant to watch.
In just a few days, Boyue's gg became famous, and the orders for stationery and equipment increased dramatically.
The purchasing department placed orders with the factory overnight, the sales department kept talking to distributors about increasing sales, the legal department was busy dealing with all kinds of slander and malicious trampling from competitors, and the finance department was so busy collecting money that their hands were numb.
Everyone is a gear on the production line. Because of their diligent work, the entire company from top to bottom has been given a new round of vitality.
Coincidentally, cupcakes also became popular again because of this gg.
The original store could no longer cope with the rapidly expanding market, so branches were opened in various districts, and Xiaoxi, the former apprentice, was promoted to branch manager.
In order to express gratitude to Boyue, the store manager specially set aside an area in the store to display Boyue's office supplies, from fountain pens, ballpoint pens, ink pens to correction fluids, pencil sharpeners... everything is available.
In this way, customers who come to buy cakes can buy stationery directly in our store if they need it, without having to go to a stationery store.
And because of the partnership, the cake shop's stationery is cheaper, which makes it even harder for customers to refuse.
The win-win situation for Boyue and Cupcakes was something that the entire M City had not expected.
Before this, no one thought that office supplies and cupcakes could be linked together, and everyone thought it was a marketing failure.
However, after seeing the fruitful results of the two companies, people inside and outside the industry were all silent.
This also sparked a heated discussion on the Internet.
[One is for use, the other is for food. Wow, I'd never be able to connect the two in my lifetime, but Boyue actually did it? It's pretty amazing.]
Our teacher said that Boyue’s marketing campaign was a textbook example of creativity and win-win outcomes.
This is a really cool idea! Aspiring marketing students, take note!
I bet Boyue's other rivals are stunned. They knew such a dark horse could emerge during the financial crisis. It's truly incredible!
[To be honest, even though GG seems to be a bit arrogant, their stationery is really good quality, much better than Baohua stationery.]
I've been buying Baohua stationery for so long! Their refills leaked ink in bursts, which was so annoying! I ended up throwing away three boxes. After switching to Boyue stationery, my goodness, it's so smooth!
[Wow, kid, I'm going to place an order now]
[Baozi in front, don't buy it online, go directly to the cupcake shop! They're cheaper there!]
[Is this still possible? Okay, I'll go check it out.]
The tenth day left of the copy.
When he woke up in the morning, Song Yue clearly heard the numbers in his mind increase by two digits: 102, 101, 100.
[Congratulations to the host for successfully completing the optional task! ]
The fifth day before last.
Song Yue received an award invitation from the mayor - Boyue won the M City Best Enterprise Award.
Secretary He, Xiao Peiyan, Ruan Hao and He Jiuyi were sitting in the audience, watching her walk onto the stage step by step, tears welling up in their eyes with excitement.
He Jiuyi, who was the most lively, couldn't help but say, "Mr. Song, this world is really worth living!"
Secretary He nodded repeatedly: "Without President Song, there would be no Boyue today!"
There is no them today!
Xiao Peiyan and Ruan Hao were of calm temperament, and they did not show their emotions too strongly, but their determined eyes were enough to show how touched they were.
After the award ceremony, Boyue's ranking rose another 10 places.
Song Yue breathed a sigh of relief, no longer having to worry about falling out of the top 100.
On the last day of the copy, after confirming that the asset and liability figures all met the requirements, she lay quietly in bed, waiting for darkness to fall.
At exactly 12 o'clock, the scene in front of me disappeared.
[Congratulations to the host for completing the required tasks 1 and 2]
[B+ instance cleared, lifespan calculation in progress...]
[A total of 210 life points are obtained in this instance]
[Currently a total of 321 points]
[The next instance will be opened in the early morning of December 1st, please prepare in advance]
[Leaving the current instance...]
When she opened her eyes, Song Yue knew that the familiar feeling of returning home would not come, because a new round of promotion copies was waiting for her.
After successfully advancing, she returned home and reunited with her parents.
If you fail to advance, you will be like No. 1, No. 5, and No. 6 before you, and quietly disappear from the world.
She took a deep breath, and the next second she heard 099 say in her head, "Match successful."
The black faded away, and an enclosed space appeared before our eyes.
[Welcome to the promotion dungeon. You are number 1 in this dungeon round.]
[The theme of this instance is: High-altitude plane crash and survival]
[Number of Taskers in this Round: 100]
[This instance is limited to 14 days]
【Please do your best to survive, everyone! 】
[Note 1: The system cannot be contacted in this round of dungeon]
[Note 2: In this round of dungeons, all items generated by the main system, including space, equipment, and weapons, are temporarily frozen.]
[Note 3: Based on your performance in the previous round, you will receive three chances to draw a lottery in the Grand Roulette Wheel this round (click to enter)]
This time she became number 1.
I don’t know whether it’s good or bad.
Song Yue looked at the numbers and fell into a brief moment of contemplation.
Then lift your finger and click on the lottery.
Three props appeared in front of me one after another.
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