Chapter 247 Qi·Turning Stone into Gold·Sheng

Starting from July 13, "Nezha: The Devil Child Comes into the World" began to be screened on a large scale.

At Qi Sheng's request, the number of preview screenings exceeded 1,000.

This scale of previews is quite rare in the domestic film and television industry.

If word of mouth fails, the box office will definitely fail miserably.

Qi Sheng, who had opened his clairvoyance, naturally knew how astonishing the final box office of "Ne Zha" was.

The box office of the preview reached 61.83 million.

This was somewhat unexpected for Universal Entertainment, which was responsible for the promotion and marketing.

As a rule of thumb, the box office for a premiere is at least twice that of the advance screening.

With the help of this preview, until the premiere.

The reputation of "Ne Zha" on various platforms maintains its unprecedented momentum in Chinese animation.

In addition to the 93% recommendation rate from Weibo big V, 9.7 from Maoyan, and 9.5 from Tao Piaopiao.

Even the picky Douban netizens gave it a high score of 8.8.

Compared to "The Return of the Great Sage" with 8.3 points, the lead is not too big.

"Ne Zha", which carries the light of Chinese animation, was officially released on July 26.

As for cinemas, they have naturally increased the proportion of screenings.

The movies of the same period were even worse.

After only one and a half hours of release, "Ne Zha" had already grossed 100 million yuan.

Wait until the first day box office is officially released.

The figure of 138.5 million shocked the entire entertainment industry.

"Ne Zha" even surpassed "Despicable Me 3" to become the box office champion of domestic animated films on their opening day.

After that, it was like cheating.

It not only made up for the regret that the box office of "The Return of the Great Sage" stopped at 1 billion that year.

It even broke the single-day box office record of 167 million set by "Zootopia" that year.

It only took 3 days for it to be surpassed by "Ne Zha".

And it raised it to an unprecedented 280 million! On the 8th day of its release, "Ne Zombie" officially surpassed the 1.53 billion total box office of "Zootopia".

It became the highest-grossing animated film in domestic film history.

This time, even the mainstream media can't sit still.

Various official celebrities personally came out and began to sing praises for "Ne Za Jiao".

People's Daily Online: "If you don't disappoint the audience, they will recommend you."

Xinhuanet: "A new era for Chinese animated films. Congratulations to "Ne Zombie" for surpassing "Zootopia" in total box office!"

Guangming Daily: "Come on for 'Ne Zha', 2 billion is in sight!"

…

Looking at the box office forecast for "Ne Zha", it has reached 3 billion.

Guangxian, which previously sold the copyright of "Ne Zha", regretted it so much that it slapped its thigh.

The 300 million yuan they had obtained earlier did allow them to make a small profit.

But watching "Ne Zha" become a huge box office hit was more painful than killing them.

But the matter has been done and it is too late to regret.

As the driving force behind the event, Universe Entertainment became famous all over the world.

This description is somewhat inappropriate.

After all, Universe Entertainment is also an old film and television company.

But in mainland China, it was indeed extremely popular thanks to "Ne Zha".

It’s not just Universe Entertainment that is happy to see “Ne Zha” become a hit.

There was also constant cheering on the Pop Mart side.

Si Kang felt relieved and completely relaxed.

Finally, we no longer have to worry about selling the 400 million yuan worth of peripheral inventory that we had previously stockpiled at a loss.

Even if pirates will follow suit soon, Pop Mart will be able to take advantage of this opportunity to reap the benefits.

Universe Entertainment has even passed the official WeChat certification.

Only the peripheral products sold by Pop Mart have the official authorization from Modou.

With the help of the film’s popularity, Pop Mart’s peripheral products cost 400 million yuan.

It sold out easily with almost no effort.

Without hesitation, Scone transferred the profits, which had not yet been fully earned, to the cooperating OEM factory.

Let them speed up. Keep producing at full capacity.

It can be said that they are racing against time with pirates.

The surrounding market is only that big.

If they earn more, the pirates will naturally earn less.

"Ne Zha" has not been released yet, and here comes the little Nezha with two little buns and dark circles under his eyes.

It has become Pop Mart’s hottest IP.

Compared with this national-level anime IP.

Whatever Molly, you have to stand aside.

Qi Sheng naturally would not miss the opportunity to make money.

An additional investment of 200 million was made in Universe Entertainment and Pop Mart respectively.

Universal Entertainment received 200 million yuan to further expand its publicity and promotion efforts.

The previous publicity and promotion costs were 60 million, plus this time's 200 million.

With nearly 300 million yuan spent, the effect is self-evident.

As long as you open the App, you will see overwhelming news about the release of "Ne Zha" and the latest box office data.

"Ne Zha", which carries the glory of Chinese animation, is worthy of the huge investment made by Universal Entertainment in its publicity and promotion.

Various celebrities and big Vs also took advantage of the popularity.

Either forward it or show your ticket stub.

This helped boost the box office of "Ne Zha", which continued to rise.

Pop Mart once again paid a deposit of 200 million yuan.

All major OEM factories are required to work at full capacity and produce another 600 million peripheral products.

1 billion is the limit of the popularity of "Ne Zha".

There may be room for profit in the future.

But it’s just a trickle.

Even so, Scone was already very content.

With the 1 billion yuan in peripheral revenue, Pop Mart’s gross profit is at least 400 million yuan.

Learn from the experience of peripheral product design of "The Return of the Great Sage".

When Pop Mart designed peripheral products for "Ne Za Jiao" this time, it specifically targeted fashionable young people in their 20s as the main audience group.

The official flagship store on Taobao.

The peripheral products released by Magic Boy are basically always out of stock.

When the pirates saw how popular the peripheral products of "Ne Zha" were, they were drooling with envy.

But they need to design it from scratch.

Adding production into the equation, it will be at least a week slower.

Qi Sheng did not leave the legal department idle either.

If there are any merchants who dare to sell pirated "Ne Zai Tong" peripherals online, we will report them directly and send them a lawyer's letter.

No matter whether it is useful or not, you must not lose momentum.

As of 17:00 p.m. on the 8th, the box office of "Ne Zai" reached 3 billion.

It officially replaced "Crazy Alien" and ranked third in the annual box office.

It is even expected to surpass "The Wandering Earth" and "Avengers 4".

…

Lujiazui is considered to be the area with the most expensive office rent in Shanghai.

But for Universal Entertainment, it’s nothing.

The current net share of the box office for "Ne Zha" alone has reached 1.18 billion.

Excluding 260 million yuan in publicity and promotion costs and 300 million yuan in copyright costs.

You can go, you have already locked in 600 million yuan in profit in advance.

The 300 million yuan copyright purchase cost.

Qi Sheng transferred the money to the Universal Entertainment account in the name of a loan.

When Universal Entertainment becomes profitable, it will naturally give priority to repaying this loan.

If it can achieve a box office of 5 billion.

After deducting copyright and publicity costs, Universe Entertainment can still make a profit of 1.4 billion.

Qi Sheng was in a good mood and raised the original office location of Universal Entertainment to a higher level.

Since it’s called Universal Entertainment, the location of its headquarters naturally can’t be too bad.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

Otherwise, you will be laughed at.

But after looking around, only the three-piece set was what Qi Sheng liked the most.

However, the three-piece set requires high qualifications for the companies that move in.

At the very least, it has to be one of the Fortune 500 companies.

Bringing in some small households would only lower their overall level.

Qi Sheng called Wang Han.

This local rich boy is well-informed.

I heard that Qi Sheng wanted to find a suitable office building.

Wang Han immediately recommended several good office buildings.

But it's just good.

It's still a long way from the level that Qi Sheng wants.

"Why don't you just buy one? Renting a building isn't cheap either."

Wang Han accompanied Qi Sheng to watch the whole afternoon and was really annoyed by this young master.

“Buy a house?”

Qi Sheng thought about it and decided that it was not impossible.

Just from this movie "Ne Zha", Universe Entertainment earned 1.4 billion.

Even if office buildings in Lujiazui are more expensive, they won’t be outrageously expensive.

"No, do you really want to buy a building?"

Wang Han just said it casually, but he didn't expect Qi Sheng to be really moved.

"Please help me find out. It should be close to the Bund. The building should be newer and the whole building should be sold."

Qi Sheng repeated his request.

Let Wang Han help him think about whether there are any suitable projects.

"You do have a lot of requirements, but I do know an office building that meets your requirements."

Wang Han thought for a moment, then asked with a smile, "Have you heard of Crystal Shining Qiantan?"

"I've heard of that. What's the price?"

"About 1.5 billion, it must be nothing to you."

Wang Han's tone was filled with unconcealed envy.

God knows how an animated film can make so much money.

From the box office alone, Qi Sheng’s income was at least 1 billion.

Buying a house is easy.

…

Qi Sheng brought Wang Han to several office buildings in Jingyao Qiantan.

Wang Han had contacted the Lujiazui Group in advance.

A vice president came over and accompanied them to look at the house.

"Mr. Qi, our project has a total of 6 office buildings."

"Only Office Building No. 3 was sold. The transaction price was 1.517 billion yuan, with a unit price of 65,000 yuan per square meter."

"I recommend you choose Building T2. Although it is slightly smaller in size, the total price is much cheaper."

Jia Wei doesn't know much about the film and television industry.

But I have also heard of the recently popular "Ne Zha".

The overwhelming publicity, coupled with the terrifying momentum of breaking all kinds of records for animated films.

As the sole investor and distributor of this drama.

The return on investment obtained by Universal Entertainment is at least 1 billion.

It is for this reason that Jia Wei recommends it with particular enthusiasm.

Otherwise, given his position as the deputy general manager of Lujiazui Group, he definitely wouldn't need to be so enthusiastic.

"Boss Jia, forget about T2. I think the one we just saw is pretty good. How much is it?"

Qi Sheng looked around all the buildings and the one he liked at first sight was Building T6.

"The total floor area of ​​Building T6 is 6,000 square meters larger than that of Building T2."

"The quality is also better, and the preliminary price set by our group is 2.25 billion."

"If Mr. Qi is sincere in buying it, I can help you get 2.2 billion, which is 67,900 per square meter."

Jia Wei was stunned for a moment and quickly quoted a price.

"2.2 billion is a bit high."

Qi Sheng was also very decisive: "The price I can accept is 2 billion, you can pay the deposit first."

"Two billion..."

Jia Wei hesitated, "Then I need to report it and will give Mr. Qi a reply as soon as possible."

"Thank you, Mr. Jia."

Qi Sheng was not in a hurry.

This kind of transaction involving billions of dollars is not as easy as buying a house.

The price he quoted was very sincere, so there was no need to worry that Lujiazui Group would not be tempted.

A movie like "Ne Zha" may not be enough to cover the budget for buying a house.

Then just have a few more hit movies.

Only after Jia Wei left did Wang Han dare to speak.

"Ah Sheng, isn't it a bit extravagant to spend 2 billion to buy a building?"

Wang Han didn't expect Qi Sheng to have such high standards that he didn't even fancy the smaller Building T2.

That's 2 billion! Even he couldn't come up with that much money.

Not to mention, to buy a building.

Qi Sheng smiled and patted Wang Han on the shoulder, "Calm down, I made over 1 billion from this movie, and two more will make enough money."

"Well, indeed..."

Wang Han subconsciously agreed, but soon realized something was wrong.

Unless Qi Sheng opened his third eye.

Otherwise, it is absolutely impossible for every movie you invest in to make money.

But think of Qi Sheng's ability to turn stone into gold.

Wang Han couldn't help but invest in a few movies as well.

But think about the ROI in the film and television industry.

Movies that make money are always a minority.

Most movies don’t even have a chance to be released.

Forget it, it’s a good thing that Asheng can make money.

At the very least, the 500 million yuan he invested in the early stage will definitely not be lost.

If you are lucky, you might even be able to double it.

(End of this chapter)