Chapter 323 The World of the Stupid
Pop Mart’s listing not only made venture capital firms such as Sequoia and Black Ant rich, but also made a fortune.
Jinshi Capital, whose shareholding ratio is second only to Qi Sheng, has received an astonishing return of more than 50 times.
Many investors who were still on the sidelines could no longer hold back and signed investment contracts.
In less than half a month, the 10 billion US dollars for the second phase of Jinshi was successfully raised.
In fact, there was a huge rush to buy them later on.
Looking back at Jinshi Capital’s past investments, it has never suffered a loss.
It’s just a matter of how much you earn.
Coupled with the listing of Pop Mart, Jinshi Capital has reaped an extremely generous return.
It would be strange if this group of profit-seeking individual investors and family offices could still sit still.
Qi Sheng heard the report from Lu Fang, CEO of Jinshi Capital.
He just smiled calmly, without any surprise at all.
Businessmen pursue profit.
Jinshi Capital can bring them rich returns, so it will naturally be sought after.
With the funds raised in the second phase, Lu Fang is also ready to do something big.
Because of her relationship with Qi Sheng, Lu Fang has taken advantage of him a lot.
Nothing else to say.
The Pop Mart project was given to her by Qi Sheng.
She also took advantage of Pop Mart's listing to become famous in the investment circle.
This kind of return on investment of dozens of times is not easy to come by.
"Boss, how do you think we should use the funds raised this time?"
Lu Fang is very confident in his abilities.
But faced with funds of tens of billions of US dollars, we still dare not be careless.
"Invest in Xingchen Video. Go talk to Zhang Wei about the valuation."
Qi Sheng said casually: "By the way, I plan to set up a short video business department, and it will be under Shengxuan Media just like Weibo."
“Short video?”
Lu Fang was a little surprised and reminded carefully.
"Boss, Douyin and Kuaishou are now firmly established. It will be very difficult to overtake them."
"Of course I know this, but it's okay now. It will be too late if I wait any longer."
Qi Sheng has long been eyeing the short video pie.
But previously, due to insufficient strength, it was not enough to shake ByteDance and Tencent.
This temporarily put an end to the situation.
But this wave of Pop Mart's listing has indeed increased Qi Sheng's net worth a lot.
But this kind of value is false.
For a short period of time, you can only watch but cannot quench your thirst.
When the lock-up period comes, Pop Mart’s stock price will plummet sharply.
Originally, Qi Sheng didn't intend to enter the short video field so soon.
I can’t help it, the system is too powerful.
Just before Pop Mart went public, Qi Sheng received a blessing from the system on his birthday.
From now on, the system rewards will double every month.
Originally, Qi Sheng’s various rewards added up to 11.54 billion in revenue a month, which was already very exaggerated.
If he hadn't been acquiring companies worth tens of billions of dollars at every turn, I don't know how comfortable his life would have been.
Although Qi Sheng is very rich, who can resist more money? After doubling his income, his monthly income is 23.08 billion yuan (3.3 billion US dollars).
Even someone as calm as Mr. Qi couldn't help but exclaim "Fuck!"
The system's operation is really like a cow taking a plane.
That's awesome! Earning $3.3 billion a month, what does that mean? The airport on Lanai is estimated to cost $24 billion.
With Qi Sheng's current monthly income, he can make one and a half in a year.
In addition to doubling the rewards, the system also considerately unlocks a weapon and equipment module.
As long as there is a price for weapons on the market, including aircraft carriers, bombers, and tanks, they can all be brought to him.
Even nuclear bombs are provided.
One billion US dollars at a time, no cheating.
Both the range and the equivalent are world-class.
When Qi Sheng saw the various weapons in the equipment module, he was also excited.
If you need people, you have people; if you need equipment, you have equipment; if you need money, you have money.
As long as you develop slowly, you will amaze the world sooner or later.
Ahem, that’s going a bit off topic.
Qi Sheng withdrew his thoughts and saw Lu Fang who was still worried.
"I plan to allocate 2 billion US dollars to the short video business as initial start-up capital. Do you have confidence now?"
"Two billion dollars?"
Lu Fang couldn't help swallowing, she was really shocked by the boss's generosity.
"I will continue to invest in the short video business. If 10 billion US dollars is not enough, then 20 billion, 50 billion, I can afford it!"
Qi Sheng's voice was very flat, but the confidence that came from his huge wealth made Lu Fang astonished.
Is this what a normal person would say?
That's not RMB, but US dollars.
If 50 billion US dollars is burned, the short video business will not pick up.
Lu Fang even wanted to send the entire business team to feed the sharks.
"Then let Goldstone Capital invest 2 billion US dollars, which will add up to 4 billion US dollars, which is definitely enough to make ByteDance pay!"
Lu Fang also laughed unkindly.
Given the boss’s past record, it is ByteDance that should be under pressure.
"Go find Tian Jing on the 30th floor. From now on, floors 21 to 30 will be the short video business department."
Qi Sheng sent Lu Fang away and continued looking at the documents.
"Okay, you're busy then."
After Lu Fang left the chairman's office, she took the elevator to the 30th floor.
As soon as I came out of the elevator hall, I saw a group of people moving things busily.
The logo background wall has just been hung.
"Muse?"
Lu Fang muttered a few words and went straight to the general manager's office.
The newly established short video business department has not had time to assign a secretary to Tian Jing.
“Knock knock knock…”
"Enter."
Lu Fang pushed the door open and walked in.
"Boss Lu?"
Tian Jing was very surprised to see Lu Fang.
"Boss Tian, I'm here to give you the money on the orders of my boss."
Lu Fang smiled and joked, "I took the initiative to come to your house to give you money, but Mr. Tian didn't even offer me a glass of water?"
"Blame me, Mr. Lu, please take a seat."
Tian Jing poured a glass of water for Lu Fang, and then asked impatiently: "Mr. Lu, are you planning to invest in our Muse?"
“The short video business is called Muse?”
Lu Fang was a little curious.
"I suggested this to Mr. Qi. Muse is a goddess in Greek mythology, representing art."
"The English name is Muse. It's simple and easy to remember."
Tian Jing showed Lu Fang the short video logo she hand-painted.
It's just four simple English letters, red on a black background.
"Well, the name is not bad. Do you have any good ideas for the development of the short video business?"
Lu Fang didn't care much about the design of the logo.
The names of short video apps are all kinds of weird.
Watermelon, mantis shrimp, as weird as it can be.
"The first thing is to develop the App. This is the most fundamental thing."
"In the early stages, I will use the resources of other companies owned by my boss."
"For example, we will definitely get the title sponsorship of the second season of the popular Sister Lang."
"Take advantage of the popularity of Sister Lang to market several hot events and attract more users."
"But the most important thing is definitely the algorithm mechanism of the short video platform."
"Mr. Lu can rest assured in this regard. There are many experts in the technical department."
"In terms of the reserve of algorithm talents, we are stronger than ByteDance."
"And the boss gave me an idea that might help Muse overtake others."
Tian Jing kept the topic in suspense at the end and took a few sips of water to moisten her throat.
"oh?"
After hearing what Tian Jing said before, Lu Fang already had some initial recognition of Tian Jing.
It can be said that Tian Jing copied the template of Douyin’s rise.
But the fact that Tian Jing could think of using the resources of her boss's other companies shows that she is a professional manager with an active mind.
But is there any way for the short video business department, which was just established, to catch up with ByteDance? "That's the cash reward mechanism."
Tian Jing didn't beat around the bush and explained directly: "We will use the platform algorithm to distribute cash rewards based on the number of likes of users, so as to increase users' willingness to upload videos and continue to use the app. As long as we can complete the process from zero to one, the follow-up will be easy."
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
"Please tell me more details."
Lu Fang nodded with great interest.
“For example, we will classify platform users.”
"For small influencers and ordinary users with less than one million followers, one like is equivalent to one cent."
“Although it’s not much, as long as there is income, I believe many people will be very willing to share content on the platform, so there will be no worries about video content in the early stage of the platform.”
"Of course, we also focus on developing influencers and MCN agencies with many fans. For influencers with millions to tens of millions of fans, the rewards for video creation will be doubled."
"For influencers with over 10 million yuan, the rewards for video creation will be doubled."
Tian Jing smiled and said, "This cash incentive plan is mainly for ordinary users. As long as there is profit, I think they will definitely be more willing to use our app. After all, it can relieve boredom and make money, so why not?"
"really."
Just because Lu Fang is a business elite doesn't mean she doesn't understand ordinary people.
Just like Qutoutiao, the early Toutiao relied on cash to attract users to continue using it.
Even if the income is pitifully small, it may be only a few dozen dollars a month.
There are still a lot of people flocking to use it.
Even though the content is rubbish, there are still many people who enjoy it.
Just to make a few dollars, or even a few cents.
Especially the middle-aged and elderly people are very happy to use this kind of software.
"In addition, we also offer commissions to all influencers who start live streaming."
"Small influencers and ordinary users can get 60% of the income from live streaming."
"Mid-level influencers account for 70% and big influencers account for 80%."
Tian Jing said confidently: "As long as our algorithm mechanism is not inferior to Douyin and more users stay, even without these concessions, sooner or later we will attract some Internet celebrities and MCN agencies to settle in."
"But this premise is that there must be sufficient financial and ammunition reserves."
Lu Fang hit the nail on the head and saw through the essence of this gameplay.
It’s no different from the taxi and group buying wars in the early years.
It's just that it's covered with the guise of a creative reward.
If it weren't for Qi Sheng, a boss as wealthy as a country, Lu Fang would definitely not have invested in such a dangerous project.
But the problem is that with the boss's financial resources, he can totally handle this model.
When it comes to spending money, the boss and Jinshi Capital have at least tens of billions of dollars in ammunition.
As long as Muse’s performance does not decline, it will be possible to attract several sovereign funds and venture capital firms in the later stage.
Maybe, there is really hope to overthrow Douyin's leading position.
Besides, there are many celebrities in the entertainment company under the boss’ name.
For example, Yang Mi, Reba, and Gu Pan.
They are all very popular and can bring a wave of users to the platform.
Didn’t Douyin start out by relying on celebrities to attract traffic?
But they don’t have the energy that Qi Sheng has, and at most they can only pay people.
With just one word from Qi Sheng, who in the entire entertainment industry would dare not give him face?
Cinemas, Weibo, film and television production companies, long video platforms, all-round and no-brainer ban.
Just ask which celebrity wouldn’t be terrified?
"Mr. Tian, on behalf of Jinshi Capital, I have invested 2 billion US dollars in Muse. I hope you won't let me down."
Lu Fang's character is also decisive.
Now that you have decided to invest, there will be no more hesitation.
"Thank you for your trust, Mr. Tian. I will definitely not let you and Mr. Qi down!"
Tian Jing was overjoyed when she heard this, and quickly shook Lu Fang's hand to express her gratitude.
"No need to thank me, we all work for the boss."
Lu Fang smiled, having already foreseen the day when Muse would rise rapidly.
As the initial shareholder, Jinshi Capital will reap another amazing return! …
Naturally, Jinshi Capital’s actions cannot be hidden from those who are interested.
Especially the US$2 billion investment, which caused a sensation in the country.
Even Shen Nanping made a special call to Qi Sheng.
"Director Qi, Shengxuan Group is going to enter the short video field?"
"Mr. Shen doesn't think highly of us?"
"Ahem, of course I believe in Mr. Qi's ability, but I didn't expect you to get involved in the short video business."
"Short videos are the most profitable, so our group will not just sit there and watch. If Mr. Shen is interested, we will reserve a position for you at Sequoia when we raise funds later."
"Haha, that's easy. I wish Director Qi a successful start and hope he can surpass Douyin soon."
After hanging up the phone, Qi Sheng curled his lips.
It goes without saying that Shen Nanping must be complaining about him losing his mind.
But how can a mortal survive in this world?
To make Muse’s short video team more combat-ready.
Qi Sheng spent 1 billion US dollars to build a top algorithm team.
Perfect-level talent, 1 person.
Master-level talents, 10 people.
Elite talents, 1,000 people.
Even Douyin's algorithm talent pool is definitely not as good as Muse's.
Perfect talents can't be found in reality except by cheating in the system.
Even master-level algorithm talents are rare.
Even if Douyin has some, they are definitely few and far between.
As for elite talents, Douyin may have several hundred of them.
At best it's a draw, maybe even worse than Muse's.
Short videos can replace long videos and occupy the most fragmented time of ordinary people.
It depends on the algorithm mechanism.
Muse, which also has a strong algorithm team, will let Douyin feel what it means when the new generation is pushed forward by the new generation.
…
After hanging up the phone, Shen Nanping couldn't help but shook his head.
"Qi Sheng is drifting!"
"Mr. Shen, what do you mean?"
Su Kai, who was making tea, was a little curious.
"I just called Qi Sheng, and he sounded very confident. I'm afraid he was a little overwhelmed by the successful listing of Pop Mart."
Shen Nanping blew away the hot air gently and drank most of the tea.
"The short video field has already been determined. If it had been a few years earlier, there might have been a chance."
"ByteDance is now a dominant force, and even Tencent can't stop it. How can Shengxuan Group catch up?"
"Indeed, Douyin has taken up half of the short video market share, while Kuaishou can't even reach half of it, and is totally no match."
Su Kai is also not optimistic about Qi Sheng’s short video business.
Just like Shen Nanping said, it's too late.
The terrifying 600 million daily active users is more than twice that of Kuaishou, which is far ahead of others.
There were so many tracks to choose from, but he chose the strongest short video track.
ByteDance is a huge mountain that stands across the short video industry.
Unless Qi Sheng desperately gives blood transfusions, there is absolutely no possibility of overthrowing ByteDance.
(End of this chapter)