Chapter 209 Brain Number One
Lu Pin sighed and finally began to explain: "How can I describe it to you..."
After we complete the payment, do you usually see a lucky draw wheel pop up on the page?
Their company specializes in creating these kinds of lottery websites.
"Isn't this a pretty normal way to attract traffic? Which e-commerce platform doesn't use this these days?" Someone shrugged dismissively.
“I know, I know! Isn’t it one of those schemes that claims you can buy Moutai for 1,000 yuan, but when you receive the goods, it turns out to be Moutai Prince liquor that costs just over 100 yuan a bottle? I’m so tired of this kind of trick,” another person chimed in.
Someone scoffed, "Oh, it's the same trick as the lottery outside the supermarket. You're guaranteed to win the first prize, and then they mark up a gold-inlaid jade item that originally costs 30 to 30,000, and then sell it to you for 3,000. My mom fell for it before."
Lu Pin shook his head: "That's a very low-level tactic. They don't use that anymore."
They use big data to categorize customers and then assign them different prizes.
In reality, it's about leading them into different traps.
For example—
For young people, offer three-day or one-week video memberships. Only subtly remind them of automatic renewal upon expiration.
Only 30% of people canceled in time; the rest were silently charged.
Furthermore, the timing of the deduction is also very important; it should be set to 2 or 3 a.m., so that even if most people receive a notification of the deduction, they will hardly notice it in time.
There are also some middle-aged people who may have a lot of business, so they recommend low-priced phone credit. The page shows that you can get 200 yuan of phone credit for spending 100 yuan.
However, after the payment was successful, it was discovered that what was provided were 20 vouchers worth 10 yuan off 100 yuan.
Someone interjected, "Can't we get a refund?"
Lü Pin: "Of course you can get a refund, but the prerequisite is that you have to find a customer service number that is very well hidden. And then, after going through an incredibly complicated transfer process, you have to get through to a human operator."
"...That's too mean."
"That's not right. If someone has a lot of phone bills every month and recharges 2000 at once, wouldn't they immediately lose 100?"
Lü Pin: "Therefore, these vouchers have time limits; only one can be used per month. And they expire if not used within the month."
According to statistics, 60% of people completely forget about it by the third month.
No more than 3% of people will use all 20 tickets.
"This is outrageous! Has no one complained?"
Lu Pin sounded very frustrated: "Yes, we get a refund if we complain. But because the whole process is legal and compliant, and it's a business activity that conforms to market rules, the most we can do is get a refund, and the relevant departments can't do anything about it."
How many people would be willing to file a complaint for such a small amount of money?
Lu Pin clutched his head in his hands and said painfully, "I only worked for half a month. Every day, the meetings were about how to legally scam people and how to optimize the page to make the key information smaller and less likely to be discovered. They even recently launched a project targeting the elderly, which is even more outrageous."
"How exactly is it excessive?"
"It's still a lottery."
You can randomly draw 100 free eggs. It directly matches you with the nearest partner merchant, allowing seniors to claim them using a QR code. It's a classic system where you can claim them over ten days, ten eggs a day.
During these ten days, the merchants took the opportunity to promote high-end health products, such as thousands of probiotics and tens of thousands of physiotherapy beds.
The sales methods are also very modern. Merchants use our backend to create a daily test paper, and the elderly can receive a small gift from the merchant as long as they voluntarily participate in the daily courses, listen attentively, and fill in the answers correctly.
Then, while they were listening attentively, they were unknowingly brainwashed.
These health products were purchased through his mother's health product company's online store. This completely streamlined the upstream and downstream supply chain, creating a closed-loop business model.
"......"
Even though everyone present was a veteran of the internet industry, they were still deeply shocked by this method.
What's most impressive is that all his actions were completely legal.
This is far more serious than the scams in northern Myanmar, because in northern Myanmar there are police to deal with it, but even the police can't do anything about this.
Some people may be willing to make such ill-gotten gains, but for people with high moral standards, it is extremely painful.
For example, Lü Pin.
So he only stayed for half a month before resolutely escaping.
Yuan Shui was furious: "Do you think he's any kind of person?! He'll make money off anything, doesn't he fear retribution?!"
Someone suddenly remembered something: "Oh, right, his mother is that health supplement queen."
What was the name of the product she used to sell?
Brain Number One?
It was incredibly popular over a decade ago, with ads everywhere, claiming that even people with cerebral palsy could eat it and still get into university.
We're all around the same age, and back then this health supplement was indeed selling incredibly well, instantly triggering collective memories and prompting everyone to start complaining—
"Yes, yes, that's the name, Brain Number One!"
When I was in elementary school, my dad bought me a box of these for over 1,000 yuan. He said that eating them would improve my memory and make memorizing texts much faster.
I ate three boxes in a row, but it didn't help at all. I still couldn't memorize the texts I didn't know how to memorize!
But their parents insist that this thing is useful!
When I got into Q University and we had my celebration banquet, my dad went on stage and insisted that I had eaten this thing to successfully activate my brain and improve my grades. It almost made me furious!
"I remember now, didn't they advertise back then that eating this stuff would prevent elderly people from getting Alzheimer's?"
My grandma insisted on buying this stuff back then, and she made a huge fuss about it at home. At the time, my parents' combined income was only 5,000 yuan, and they needed to eat four boxes of this stuff a month, which cost 4,000 yuan.
Our family had a huge fight over this, and my parents almost got divorced!
So it turns out this thing was actually made by Hu Ruisu's family?
He used to brag to us that his family was a long-established pharmaceutical family. Turns out he was just a shady health product seller!
"A whole family of heartless bastards, they'll do anything to make a little money."
Someone dug up Baidu Baike (a Chinese encyclopedia): "I remember now, it's this woman in the photo. She even gave a lecture at our school back then!"
It seems the advertising for this product back then was really well done; there were actually several victims present.
Even Zhang Mo recalled a long-buried memory.
That must have happened when she was in the first year of junior high school.
This "brain" sponsored a lecture on "Youth Mental Health and Gratitude Education" to be held on campus.
It also requires all students and parents to participate.
Zhang Mo remembers it clearly; it all happened on the playground.
At that time, the glamorous female boss, acting as an expert lecturer, played a series of emotionally charged videos on the stage.
The content mostly consists of videos showing how hard parents work and how naughty their children are.
The teacher guided the students to recall the details of their parents' sacrifices, and many students were moved to tears on the spot.
Taking advantage of the situation, she directly asked all the students to kneel down to their parents and kowtow properly to express their gratitude for the debt they had owed their parents over the years!
Looking back now, it was actually a very common PUA tactic, but not many people knew about it back then.
Under the influence of the environment and the emotional atmosphere, almost all the students obediently knelt down and then couldn't help but hug their parents and cry bitterly.
Only little Zhang Mo stood there blankly.
Because she didn't have any parents to accompany her to the lecture.
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