...
After speaking with the company's senior management, Ning Qiluo returned to the film set to continue filming.
There was another very important thing that Ning Qiluo was particularly concerned about. She personally called the silver jewelry manager, the company she was endorsing.
The silver jewelry manager is very good.
I kept telling her not to feel guilty, and I kept expressing my gratitude to her.
Ning Qiluo asked what the effect would be after the poster was released.
The manager hesitated.
But in the end, I told her the truth: "Ms. Ning, it's much better than before. Although the results aren't great, at least we're slowly gaining recognition, and with your popularity, we'll definitely get better and better."
Brand sales are closely linked to celebrity endorsements.
Even though it wasn't very good, the silver jewelry manager only said the positive things.
But Ning Qiluo understood immediately.
The only people buying her endorsed products now are her most die-hard fans. And while other celebrities have piles of die-hard fans, hers are individual fans...
In the words of fans: It's all because the products you endorse are so low-quality!!
After thinking for a few seconds, Ning Qiluo said, "Manager Yuan, let's keep everything as usual for now, and I'll think of another solution as soon as possible."
The manager listened and said gratefully, "Ms. Ning, you are so kind. We were the ones who owed you something by hiring you for such a low endorsement fee, and you even got subjected to cyberbullying. Actually, you don't have to care about it at all. It's our poor management that prevented us from making this brand a success."
Ning Qiluo remained silent.
Manager Yuan got down to business: "Ms. Ning, I was going to call you anyway. The music video we filmed at A University's campus has been edited, but I don't have my computer with me right now. I'll send it to you in a compressed file at 6:30 tonight when I get my computer."
"Um."
After hanging up the phone, Ning Qiluo had to start thinking deeply.
For an unknown small brand to rise to prominence in a short period of time, what it needs most is a large amount of capital to operate.
They then hire well-known celebrities as spokespeople for promotion, spending a lot of money on it.
Manager Yuan's silver jewelry brand hired her as its spokesperson. However, given her high profile and controversial status in the entertainment industry, it's difficult to guarantee the profits she can bring to this small brand.
Ultimately, reality proved her wrong; her efforts failed, and people no longer supported her.
This reminded Ning Qiluo of a coffee brand called Smile.
After its launch, Smile Coffee hired numerous celebrities to endorse it and opened nearly 3,000 stores in China. Despite the huge risks of "huge losses," "unlimited cash burn," and "crazy expansion," it successfully went public in less than 20 months, breaking headlines on countless websites.
Ning Qiluo only learned about these things by chance after drinking Smile coffee.
It is said that when Smile Coffee launched this marketing model, it shocked countless people and left many in the industry speechless.
Going public in 20 months is truly impressive.
After all, many of their competitors take more than ten or even twenty years to go public, but Smile Coffee only took twenty months.
But the cost is losing 5 billion a year. Is that making money?
It doesn't matter if we lose money.
To outsiders, they didn't earn a single cent.
However, no matter how much the Smile brand loses, it still adheres to this 'unlimited money burning' marketing and promotion model.
Therefore, the vast majority of people concluded that the Smile coffee brand would go out of business and declare bankruptcy.
Continue read on readnovelmtl.com