Chapter 121 Everyone was very satisfied with the barbecue.
Su Yingxue held up two fingers and waved them gently in front of Hua Tianhuai: "The initial amount is 50,000. If you think it's worth it, then we'll do it this way."
Hua Tianhuai raised an eyebrow: "Fifty thousand? With such a budget, what kind of commotion can you possibly make?"
Su Yingxue didn't rush to explain. Instead, she pulled out a stack of printed papers from her bag and spread them out on the conference table—it was the "Huaitian Low-Sugar Bread Tasting Marketing Plan" that she had asked her company employees to prepare in advance.
“Ms. Hua, look.” She pointed to the data on the plan, “We selected a high-traffic area in the cultural and tourism district, with an average daily foot traffic of over 30,000 people on weekends, and most of them are young and middle-aged consumers who pay attention to healthy eating, which is exactly the target customer group for low-sugar bread.”
She turned to the next page, which showed a simple design for a tasting booth—a wooden display stand with a backdrop that read "Huai Tian Low Sugar Lab: A Bite of Health and Deliciousness," alongside freshly baked pumpkin and yam bread and a cup of hot milk, creating a breakfast scene.
"The tasting event is no gimmick; we let consumers try the food, scan a code, and fill out feedback forms. We collect genuine reviews, and at the same time, farm staff will explain the organic food growing process on-site. Scanning the code will show the traceability information," Su Yingxue said, pointing to the budget details on the plan. "The promotional materials mainly consist of the booth, posters, and tasting boxes, so the cost is controllable. The farm is willing to provide pumpkin and yam as souvenirs. If tourists like the taste, they can take away a low-sugar bread sample pack for 9.9 yuan, which includes a traceability QR code."
Hua Tianhuai glanced at the budget sheet, and his brows gradually relaxed—indeed, the 50,000 yuan was mainly spent on material printing, tasting box packaging, and a small amount of labor. The remaining money could be used to place a few subway QR code ads to accurately reach the surrounding office workers.
More importantly, the concept of "low sugar + organic traceability" can solve the biggest pain point of their new product - consumers do not believe that "low sugar" is really delicious, nor do they believe that "health" is really reliable.
The R&D staff member next to him muttered quietly, "This plan... is much more practical than the kind of 'high-end launch event' we had in mind before."
Hua Tianhuai didn't speak, but his eyes brightened. He picked up a piece of pumpkin and yam bread, took another bite, and this time he made a point of tasting the creamy texture of the yam filling and the slight crunch of the chia seeds—indeed, the taste was much better than their R&D department's "hardcore low-sugar" sample.
He was silent for a moment before finally speaking: "...Okay, fifty thousand it is."
Su Yingxue smiled: "President Hua, don't worry, this money was well spent."
She paused, then added, "Furthermore, if the tasting is successful, we can also help you collaborate with organic farms to create 'bread + ingredients' gift sets, focusing on a 'healthy breakfast combination,' and we can even make them into customized corporate products—after all, many companies are now willing to give their employees health benefits."
Hua Tianhuai's eyes flickered slightly, clearly indicating that he had begun to consider the possibilities for further marketing.
Finally, he nodded, his tone no longer sharp: "...Go back and coordinate with your team. I want to see concrete data feedback for next week's tasting event."
Su Yingxue readily agreed: "No problem, President Hua. I'll show you the number of people who made reservations for the tasting in three days, and give you a consumer feedback report in a week."
As Su Yingxue walked out of the conference room, her phone vibrated again—it was a message from Wang Dafa: [Boss! President Hua just had Xiao Wang from the R&D department come to me with the details of our bread recipe!]
Su Yingxue smiled slightly and replied, "Yes, he's finally come to his senses."
Sometimes, what defeats "professional arrogance" is not a more professional rebuttal, but letting the market speak for itself.
This time, Su Yingxue not only won over Hua Tianhuai's taste buds with a piece of bread, but also made Huai Tian's new product truly "sellable" with a complete plan.
Su Yingxue walked into Tengyue Advertising Company with high spirits, looking at everyone's expectant eyes.
She feigned sadness. Xiao Li, the receptionist beside her, stepped forward first: "It's alright, Ms. Su. It's okay if it didn't work out. We can all do it. Come again next time."
Linda from the finance team smiled and said, "President Su, don't pretend. I just received the payment from Huai Tian Company."
"Haha. President Su, our plan is a success." Xiao Zhao continued, her eyes shining brightly.
The people around cheered.
"The plan is finalized," Su Yingxue said with a smile. "Thank you all for your hard work. You've been working overtime for the company these past few days. Once we finish these two cases, we'll take a few more days off."
"No more boxed lunches during holidays," Mengmeng added, glancing at everyone's excited expressions. "Sometimes I think going to work is pretty good too."
"You're obsessed with work." Ada tapped her on the head. "I'm thinking of taking Qianqian on our anniversary trip. Work hard. For the holidays."
Ada initially thought Luo Qianqian was there to cause trouble. He never expected she'd bring the company another big order. He couldn't stop smiling.
Su Yingxue looked at everyone's satisfied expressions. The promotional deal for the tech company they did last time went quite well. Perfect, it's time to celebrate.
"Alright. Let's celebrate. I've bought some barbecue. Don't leave tonight. We'll have barbecue after we finish working overtime."
Su Yingxue smiled and accepted everyone's teasing. She turned around, opened the small refrigerator in her office, and took out a large plastic bag containing fresh ingredients that she had specially gone to the market to buy that afternoon.
"Okay, after you finish working overtime tonight, there will be plenty of barbecue!" She shook the bag and added, "But I need to process the ingredients first. Everyone, please finish up your work first, and we'll start grilling in half an hour."
First, the ingredients need to be prepared. Su Yingxue needs precise knife skills to lock in the freshness of the meat.
She first took the items out of the insulated bag one by one and placed them on the makeshift folding table in the tea room:
Beef slices, pork belly, king oyster mushrooms, green bell peppers, onions, and cherry tomatoes.
She put on disposable gloves and started by processing the beef slices—she deftly spread the slices out, sprinkled them with a little freshly ground black pepper and sea salt, drizzled on some cooking wine, mixed them well, and finally added two lemon leaves. As she mixed, she said, "Beef shouldn't be marinated for too long, otherwise the meat will become tough. Ten minutes beforehand is just right."
She laid the pork belly flat, sprinkled it with Korean BBQ sauce, mixed it well, and let it sit for a while to allow the sauce to seep into the meat.
After slicing the king oyster mushrooms, she sprinkled a little salt on them and squeezed out the water. This way, they wouldn't release water when grilling and would actually make them more fragrant.
She took a small bowl from the drawer and began to prepare her secret barbecue sauce:
Basic version: Japanese teriyaki sauce + honey + minced garlic + white sesame seeds (sweet and savory flavor, suitable for pork belly)
Spicy version: Korean chili paste + Sprite (yes, Sprite makes the sauce smoother) + minced garlic + chopped green onions (slightly spicy and sweet, suitable for beef)
Refreshing version: Unsweetened yogurt + lemon juice + chopped mint (cuts through the richness, and is absolutely delicious with king oyster mushrooms)
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