Chapter 67 The Showdown of Spicy Crabs
Next, Su Yingxue put the marinated crab meat into the pot and stir-fried it quickly. The crab meat gradually turned golden brown under the high temperature and was coated with a layer of bright red chili oil.
She added chopped green and red bell peppers and sliced onions, and continued to stir-fry until just cooked. Finally, she poured in a small bowl of water, covered the pot, and simmered for three minutes to allow the crab meat to fully absorb the essence of the broth.
"Now!" Su Yingxue's eyes lit up. She quickly opened the pot lid, sprinkled on some chopped green onions and cilantro, turned off the heat, and plated the dish. The spicy crab was bright red, the crab meat was tender, and it was decorated with green and red peppers. The aroma was irresistible, making it look like a fine work of art.
Su Yingxue carried a steaming bowl of freshly cooked spicy stir-fried crab, its aroma filling the air. She walked straight through the somewhat deserted lobby and headed towards the private rooms on the second floor, her destination clear—Ye Feifei's office.
Pushing open the door, Ye Feifei was sitting at the table, her brows furrowed, her fingers rapidly flipping through a stack of financial statements, her sharp eyes revealing anxiety. Ye Bingbin sat beside her, his long hair hanging low, looking exhausted, even his voice was hoarse.
"Sister Su, you can put it here for now!" Ye Feifei didn't even look up, just casually pointed to the table, her eyes still fixed on the pile of numbers.
Su Yingxue gently placed the spicy crab on the table. The moment she lifted the lid, a strong spicy aroma burst forth—the bright red chili oil was covered with golden crab meat, emerald green scallions, and chopped cilantro, resembling a delicate work of art.
"Wow..." Ye Feifei's serious expression froze slightly, her nostrils flared, and she couldn't help but look up. "What... what is this? Why does it smell so good?"
"Spicy crab, a new dish, I just made it." Su Yingxue's tone was calm, but her eyes revealed a hint of determination. "It tastes best when it's hot."
Ye Bingbin, who had been listlessly leaning on the sofa, smelled the aroma and his stomach rumbled. He rubbed his nose awkwardly, looked up at the plate of crabs, and a hint of longing appeared in his eyes.
"Sister Su, you can put it here for now!" Ye Feifei said, but her hand had already reached for the crab claws involuntarily.
Su Yingxue didn't speak, but just quietly looked at the siblings. Suddenly, she said, "She's using low prices to attract customers, but she can't keep doing promotions forever. We can do some promotions too."
One sentence made Ye Feifei, who was about to enjoy her meal, pause in her actions. She looked up at her with some surprise: "What do you mean? Sister Su, do you have a solution?"
Su Yingxue nodded, walked up to them, and slowly said, "Jin Xuan relies on throwing money around: 50% off, buy-one-get-one-free, free perfume, hiring salespeople to attract customers, and possibly even having her family's resources backing her up. Her goal is to quickly crush us, making us unable to survive and forced to close down."
Ye Feifei frowned: "Then what do we do? We don't have as much capital as her, and our renovations can't compare to her new store. Although the locations are similar, our customers are all being drawn to her place now."
“So we can’t compete with her on price, but on attractiveness, uniqueness, and—blockbuster products.” Su Yingxue said with bright eyes, word by word, “I suggest using spicy crab as a way to attract customers and launching an event, ‘99 yuan for crab with no private room fee.’”
"99 yuan? Crab meal with no private room fee?" Ye Bingbin was stunned, and subconsciously said, "That's too cheap! Although they offer a 50% discount, the price of crabs isn't low either. Aren't we going to lose money like crazy?"
"We want her to think we're crazy, to be completely baffled by us," Su Yingxue explained calmly. "Right now is the season for crabs, and locals love to eat them. We can cut costs, but the key is—she can't keep losing money on promotions, while we can use this wave of traffic to bring customers back and revitalize our business."
“Moreover,” Su Yingxue paused, looking at Ye Feifei, “this is not just about attracting customers, but also about brand reshaping. We want the outside world to know that Golden Brilliance is not just the KTV of the past; we also have delicious food, unique features, high quality, and a strong attitude.”
Ye Feifei was initially upset, her brows furrowed as she stared at the deficit on the report, but as she smelled the aroma of spicy crab and listened to Su Yingxue's well-organized plan, she gradually calmed down, and her eyes brightened a bit.
"Yes! We can't lose!" She slammed her hand on the table, startling Ye Bingbin. "This is my first time taking over the family business, and I can't let it be ruined by a rich girl like Jin Xuan!"
She immediately picked up her phone and dialed the store manager, Chen Ru: "Chen Ru, come to my office right away, we need to discuss something important!"
A moment later, Chen Ru rushed over, frowning as soon as she entered: "President Ye, you called me? Do we need to change the group-buying plan again? I just checked, and the click-through rate of our video promotion is still not good. Many customers are being lured away by the sales staff across the street after watching it..."
"I know." Ye Feifei waved her hand and said directly, "Sister Su has a plan. We plan to use spicy crab as the main dish and launch a '99 yuan crab meal with no private room fee' promotion. Can you help me assess the cost and feasibility? Also, arrange for someone to promote this set meal extensively, both online and offline!"
"99 yuan? And the private room fee is waived?" Chen Ru's eyes widened, clearly worried. "President Ye, at this price... are we really not losing money? Although the other side is also having a promotion, they have strong financial backing. If we compete like this, will we......"
"What's there to be afraid of!" Ye Feifei waved her hand, displaying a rare strength and decisiveness. "I don't believe that Jin Xuan can keep burning money forever! It's her business if she has money. Even if we don't make money, we still need to bring back our popularity and rebuild our brand! This is my first time doing business, and I can't lose to a little girl who relies on her family!"
She turned to look at Su Yingxue, her eyes filled with gratitude and appreciation: "Sister Su, this plan was your idea, so I'll listen to you. Whatever you say, we'll do!"
Su Yingxue nodded gently, her gaze steady: "Next, we will not only make spicy crab, but also a series of 'blockbuster dishes + special services' combinations, so that customers will remember not only the cheapness, but also—Golden Brilliance, different."
Outside the window, the Trendy K across the street was still brightly lit, with deafening music playing, and a long queue still forming at the entrance. Jin Xuan was standing in the monitoring room, looking at the real-time customer flow data, a confident smile on her lips.
What she didn't know was that just when she thought victory was assured, the golden, brilliant lights, though not dazzling, were quietly gathering power in the darkness, brewing a desperate counterattack that belonged to Su Yingxue and Ye Feifei.
And this contest of dignity, wisdom, and gastronomy has only just begun.
"Hmph, isn't Jin Xuan trying to ruin me?" Su Yingxue lightly patted the seasonings on her hand, a confident smile appearing on her lips. "Then let her see that even without her, we can still make this Golden Brilliance a bustling place."
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