Chapter 284 Market Analysis, He's a Professional



Chen Jing pondered for a while: "The rooms in our courtyard are basically being used, and there's not much room for expansion. Brother Xie wants to get involved, do you have a plan in mind?"

"Of course, expanding the factory can't be done in your yard anymore; that's a residence, not a factory."

Xie An and Xie Xun looked excited and thrilled.

Although the two had extraordinary backgrounds, this extraordinary background stemmed from their parents and ancestors, not from their own abilities.

Having known Ji Xia and Chen Jing for three months, the group had already realized that everything Ji Xia and Chen Jing had achieved was the result of their own hard work.

Xie An was arrogant by nature, but he also admired people with ability, and Ji Xia and Chen Jing were among them.

Seeing that the workshop was bustling with activity and the wholesale department was never having enough stock, the two decided to open a shop.

After discussing it, the two brothers decided to observe for another two months. If the clothing business was indeed doing well, they would then seek out Chen Jing as a partner.

As for why they sought out Chen Jing as a partner, it was because they discovered that Chen Jing had a very good business sense.

Starting from scratch, the monthly profit has exceeded 20,000, and I heard it's been less than a year.

I heard that they were originally just ordinary members of a rural production brigade, truly starting from scratch, and even more capable than the young master of the Hai family, a family with a history of over a hundred years.

Having already conceived of this idea, and now seeing how popular the new store in Wangfujing was, the two brought up the topic.

Chen Jing was somewhat reluctant. The south had just begun to expand its factory, and it seemed too hasty to set up another factory in the north.

However, he did not explicitly refuse, but instead smiled tactfully and said, "I have only been running this workshop for three or four months, and I did not have any urgent plans to expand, so I do not yet have any ideas on how to run the factory."

"Brother An, Brother Xun, Brother Jiang, since you have this idea, why don't we make a detailed plan, and I'll take a look at the store's sales figures for the first three days? Then we can discuss it together?"

"We need to make a business plan? How do we make this business plan?"

The three young masters from Beijing felt a headache upon hearing this. They were used to directing others to do their work. When did they have to make their own plans?

Chen Jing chuckled and pointed at Ji Xia: "Brother An, don't ask me about the work that cultured people do. I'm always just responsible for running errands."

He secretly pointed at Ji Xia: "In my family, planning is done by educated people. If you don't understand, just ask her. You don't need to ask me."

He laughed and shifted the blame, then turned and went down the alley to the back door.

Ji Xia was chatting with some classmates about the designs on the mannequins in the shop window. He hesitated for a moment but didn't speak. Instead, he moved closer to Jiang Qingci and asked her what style of wedding dress she liked.

It wasn't until 2 PM that Jiang Yizhi booked a private room at a nearby restaurant, and Chen Jing also tallied up the morning's sales figures.

The end of the year is peak wedding season, and Zhongqing Fashion, the first store in Beijing to combine wedding-themed clothing and bedding, had a very good day.

Wedding bedding ranges from six-piece to eight-piece sets made of fine cotton embroidered with dragons and phoenixes to jacquard silk, with prices ranging from fifty to two hundred yuan. Ji Xia and Hou Xiaolian had more than eighty sets, and sold more than a dozen sets in the morning. There were also several sets of four-piece bedding for everyday use.

The women's dresses and bridesmaid dresses were not cheap either, as they were hand-embroidered and mostly made of high-quality silk. Each wedding dress cost an average of 200 yuan, and more than 30 sets were sold.

Including other sales, the store opened for half a day and the sales volume was close to 10,000 yuan.

In the afternoon, Ji Xia, along with her three roommates, Xie An, Xie Xun, Jiang Yizhi, and Chen Jing, met up and sat in a private room at the restaurant.

The four girls only lingered outside the shop for a short while in the morning before enthusiastically shopping. Now, each carrying large and small bags, they sat on one side, letting their beautiful legs rest.

After hearing about the sales figures for half a day, Ji Xia leaned over in surprise: "So few? I saw a lot of customers, how come you only sold thirty-odd sets?"

"Sales of less than ten thousand? Is that too little?"

The three girls looked at her in surprise, never knowing that their roommate had such a big appetite.

Upon hearing this, Ji Xia simply shook her head, her expression somewhat dejected and heavy. This data was indeed quite far from her ideal goal.

"Don't you think about what kind of clothes we're selling? Wedding dresses, high-end wedding dresses are all made of silk fabric and are purely hand-embroidered. The cost is inherently high, okay? A set of these high-end dresses costs at least two hundred, and even at ten thousand yuan, there are only fifty sets. Not to mention the eight-piece bedding set!"

High-end eight-piece bedding sets are also made of jacquard satin or silk. In terms of fabric cost, an eight-piece bedding set uses more fabric than a wedding dress, which is very expensive.

Chen Yujuan asked in a low voice, "Are all your wedding dresses this expensive? Don't you have any cheaper ones? At these prices, how can someone without money afford to get married?"

Ji Xia shook her head: "Of course not. There are also cheaper ones, wedding dresses made of ordinary cotton fabric without embroidery. The cheapest set is less than a hundred yuan."

One hundred yuan, including a set of decorations such as a hair accessory, top, skirt, and corsage.

If she can't even afford a wedding dress that costs over a hundred yuan, Ji Xia thinks that wearing a clean white shirt and taking a photo at a photo studio is enough; she shouldn't force any other sense of ceremony!

Prices were indeed much cheaper in this era than in later times, but due to underdeveloped industry and low production capacity, some goods were not cheap relative to wages.

Just like those bulky televisions from the 80s and 90s, 29-inch and 35-inch models cost four or five thousand yuan. That was almost equivalent to a person's annual salary.

But forty years later, a 40-inch high-definition television set only costs one or two thousand yuan, which is enough for an ordinary person to buy with half a month's salary.

Jiang Yizhi smiled and comforted him, "Ten thousand in half a day, twenty thousand in a day, sixty thousand in three days, and six hundred thousand in a month. That's not a small amount, is it?"

"Yes, 60,000 yuan. Even if we don't say it's too much, the profit is at least 10,000 yuan, right? Earning 10,000 yuan in three days, that's 100,000 yuan a month, that's not bad."

Ji Xia met the envious gazes of the Xie brothers and couldn't help but shake his head and smile wryly.

"How could that be? There are definitely fewer customers in the afternoon. Besides, New Year's Day is only one day. We just opened today, so business is a bit better."

"As you all know, the end of the year is the peak season for weddings. If you open a store to sell wedding dresses, you might only see good sales for the last two or three months of the year. The other nine months are relatively slow."

After listening to Ji Xia's analysis, Rong Ruoshi looked at her other companions with a surprised expression: "How do you know so much about these things? You seem like a market expert."

Ji Xia was speechless for a moment. Could she say that she had been a salesperson in her past life for at least ten years?

She shyly brushed a stray hair behind her ear and smiled bashfully: "Actually, I started designing wedding dresses last year, and by the end of the year, we had supplied at least a thousand wedding dresses to the department stores in the city."

"However, in the six months following the Lunar New Year, less than two hundred wedding dresses were supplied, which is a huge difference in proportion."

Chen Jing stared at the report for a while, then suddenly looked up and said, "Actually, it's only been half a day since we opened, so these worries are premature. I think the afternoon will be better than the morning, and tomorrow will be better than today."

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