In Beijing, those concerned about the sales of Zhongqing Clothing in Wangfujing include not only the Xie brothers and the Jiang siblings, but also the Lin family and Lin Chen.
Lin Chen had his eye on that shop in Wangfujing. He had reached an agreement with the original owner that he would buy it after inspecting the shop and finding no problems.
Unexpectedly, things went wrong on the day he was looking at the shop. Housing management bureau staff brought Chen Jing to the shop early in the morning, also took a liking to it, and then decided to sell it to the highest bidder, snatching the shop away from him.
Lin Chen was furious that his shop had been robbed, so he sent people to keep an eye on the shop, hoping to see what kind of business they were doing and secretly sabotage it.
To everyone's surprise, half a year passed, and when Chen Jing and Ji Xia returned to the capital, the shop was still tightly closed, showing no intention of opening.
After months of surveillance, their men had become complacent, and because their business had also become busy, they relaxed their surveillance.
After only two months of relaxation, the shop opened and became an instant success.
Of course, even if they didn't relax and kept a close eye on him, it wouldn't have mattered, because Lin Chen knew that three of the six young masters in Beijing had become close friends with Chen Jing, and all his schemes were just wishful thinking.
However, the booming business of Zhongqing Clothing after only a few days of opening still made Lin Chen envious.
Two exquisitely crafted and dazzlingly colored kimonos were placed in front of Lin Chen.
Liu Jin, Ma Shaotang, and several subordinates surrounded Lin Chen, all offering their opinions.
"...The new wedding dresses launched by Zhongqing Clothing are indeed beautiful. No girl who has come into the store to see the wedding dresses has disliked them."
"Combining classical blessings with the graceful lines of the West, it is elegant, refined, and magnificent. Every girl who tries it on and sees herself in the mirror is captivated."
The traditional and exquisite embroidery techniques, along with the auspicious and blessing patterns, the vibrant red and dazzling gold complement each other, and the elegant curves and flowing skirt make it as beautiful as a fairy garment from a legend.
Lin Chen stared silently at the two sets of wedding dresses. Even he, let alone an ordinary girl, felt excited and turbulent looking at the wedding gowns in front of him.
Who designed these clothes? Was it Ji Xia again? She's just a student who just got into university and started studying design, yet she has such talent.
Why did such a talented and beautiful girl set her sights on Chen Jing so early on? What exactly attracted her to that man?
"...Mr. Lin, the end of the year is peak wedding season, and no matter what kind of family it is, they always want to spend money more on such a big event as a wedding. I think we should learn from them..."
"Yes, the wedding dresses are selling incredibly well. Our staff even made several trips there, and several styles were sold out. The sales staff even provided patterns. If you see a style you like but it's out of stock, you can order it, but you'll have to pay a 30% deposit."
"Pay a deposit? That's a great idea. Are there many people making reservations?"
Liu Jin asked with great interest, casually jotting down this crucial information in his notebook. They could also learn from these sales techniques.
Another subordinate looked on with envy: "Our people have seen their reservation booklets. They remember everything clearly, from the style and size to the wedding date. I heard they've already reserved more than two hundred sets, and the delivery date is already set for the evening of the 29th of the lunar year."
The prices of wedding dresses at Zhongqing Clothing vary, with the cheapest at 95.8 yuan and the most expensive approaching 300 yuan.
The styles that were requested to be ordered were mostly relatively expensive, pure silk wedding dresses. There were more than two hundred sets, averaging two to three hundred yuan each. They estimated that it would cost close to sixty to seventy thousand yuan.
After listening to the reports from his subordinates, Lin Chen looked even more depressed, and his voice became low and gloomy.
"Who designed these wedding dresses? Have you found out?"
Upon hearing this, Liu Jin hesitated for a moment: "President Lin, according to our people, Zhongqing Clothing only has one designer for its wedding dresses, and that is Ji Xia, whom you know."
It was indeed her. Lin Chen knew that the girl who could design such stunning and captivating clothing must be incredibly talented.
Liu Jin and Ma Shaotang also looked depressed. The two assistants had been with their master in the capital for more than half a year and knew about their master's feelings for Ji Xia from the very beginning.
If at the beginning they felt that Ji Xia's status was not worthy of their master, now, Ji Xia has won them over with her talent and ability.
If their master succeeds in stealing Ji Xia from their master, and they become a couple, the Lin family will surely flourish under their leadership, allowing the century-old family to go even further.
Liu Jin suddenly had an idea, but Lin Chen raised his eyebrows and said to everyone, "The wedding market is definitely a delicious and tempting cake, but right now, only one family is eating it. If we want to seize the market now, what good ideas do you have?"
"Yes, Mr. Lin, we have some ideas..."
Everyone offered their ideas, such as acquiring the production line and setting up two production lines specifically for making wedding dresses;
We should seek out talented and innovative designers in universities and cultivate our own talent.
Leading international trends, such as foreign wedding dresses, to give Chinese people more choices;
These were all good ideas, but Lin Chen was still not satisfied with them.
Because he knew that Chen Jing was determined to get the first taste of the marriage market.
Developing our own talent and recruiting design students from universities is not something that can be done in three or five days. It may take three to five months, or even three to five years, to find someone like Ji Xia.
As for setting up two production lines specifically for wedding dresses, what's the point of setting up production lines when they don't even have designers to design wedding dresses?
As for Western wedding dresses, that's a good idea; Lin Chen is quite fond of them.
However, wedding dresses are made of thin fabric, and the peak season for weddings in China is in winter. Is this suitable?
Moreover, wedding dresses are mostly white. In the West, white represents purity, but in Eastern culture, red represents celebration and white represents funerals. This change in perception was not something that could be changed overnight.
Amid the discussions, one subordinate offered an idea that was approved by most: "We can send our people to Zhongqing Clothing to buy one set of each of their styles, and then have our people produce replicas of those styles."
Liu Jin frowned subconsciously: "This is plagiarism, it's not allowed. What if they sue us?"
Bai Xingzhou (the colleague who suggested plagiarism) pushed up his glasses: "President Lin, I've studied domestic laws. Intellectual property is protected by law abroad, and plagiarism is illegal, but not in China."
"Now, whether it's design, art, or music, plagiarism isn't illegal. Have you noticed how many pirated DVDs of Hong Kong and Taiwan pop music and movies are circulating in the south?"
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