Ever since Liu returned to her parents' home, without her messing around at home, the relationships between the sisters-in-law have improved a lot. Everyone gets along harmoniously, talking and laughing.
After Zhou's illness was cured, she smiled more and more often.
Xiao Mian, who was far away in Huaxi County, received the news brought by his father. He knew that his wife's infertility could be cured. He now had more energy to do his daily work.
He vowed to earn money for Zhou and use it to raise their children.
It was already some time in the afternoon when Xiao Yi came back with the vermicelli. There was another small climax at noon, and many people came to eat lunch. When he came back, the last handful of vermicelli had been cooked.
The sweet potato skins I brought have been sold out. I didn’t dry much before, but I didn’t expect the sales of this mixed sweet potato skins are so good.
It seems that I need to blanch more sweet potato skins and dry them in the sun for later use when I get back.
The Xiao family started working in the morning and didn't have time to eat until the afternoon. It was not until the hottest time of the afternoon, when there were few customers, that they had time to sit down and make something to eat.
Each person ate a bowl of noodles, and four people sat around a table.
Xiao's mother took a look and felt that her stall still had many shortcomings:
"Old Third, when you go back, you should build a clay stove and chop more firewood. One pot is not enough to cook noodles. We are too busy to handle it. I think we should add another table. Otherwise, some customers will have to eat on the side of the road. That's so embarrassing."
These are the shortcomings that Xiao's mother summarized after a busy morning.
Xiao Yi was assigned tasks again, and he accepted them one by one without any reluctance.
On the contrary, Jiang Sui expressed his own opinion after hearing what Xiao's mother said:
"Mom, we do need to add another clay stove, but there's no need for another table. It will be a bit crowded. Besides, our business is good today because our meat noodles are only five cents. Many people come here to get a bargain and are curious.
When the novelty of these few days wears off, we won't have such good business anymore. What we should think about is how to gain long-term, stable repeat customers. What I thought was, since everyone likes to take advantage, and the weather is hot, we can buy some mung beans and cook some mung bean soup for everyone for free. Mung beans are not expensive anyway, so we can buy a bag and put it there, and we can cook a pot of soup with just a handful.
The noodles come with free green bean soup to cool you down. Isn't that another attractive bargain for everyone? And it's also very humane. In this way, everyone will think that we are good at doing business, and there will be more and more repeat customers."
Only Jiang Sui's thoughts were the most practical. She had lived in the modern world for twenty years, and these marketing methods were commonplace. They were practical means of low-cost operations, and they just came in handy.
This is called copying.
"Fourth brother's wife, your idea is really clever. I think it can work. If I were the guest eating noodles, I would definitely like to come to your house to eat noodles often."
Xiao Yi listened to her ideas and suggestions, and expressed his opinion from a customer's perspective.
After hearing this, Xiao's mother also nodded in approval.
I have to say that her daughter-in-law is really smart when it comes to doing business, and she still has a lot to learn from her.
"You've thought it through carefully. I was really dazzled by today's good business. If you hadn't said it, I would have thought there would be such good business every day in the future.
Come to think of it, people love to get a bargain, so they’ll go to whichever restaurant offers the best value for money or the best food. But I think your idea of free mung bean soup is feasible, since it’s only hot for a few months anyway, and mung beans aren’t expensive, so you can get them anyway.”
Mung beans are difficult to sell in the grain and oil shops in the town. The only market for them is probably in the pastry shops where they are used to make mung bean cakes.
It is impossible for ordinary people to buy mung beans and cook them into porridge every day. This thing will not make you full after eating it, so the sales volume is low and the price is naturally low.
Just like Jiang Sui said, just grab two handfuls and add a little water to cook a big pot. It is cost-effective and can win people over.
During the afternoon when the sun is strong, everyone can finally take a break. In summer, the days are long and the nights are short, so you can go home later. It is not too late after the afternoon, as long as you go back before it gets completely dark.
The rented stall has a small house, which is only a few square meters wide, but when closing the stall, the pots, pans, and other things can be locked in the small house so there is no need to worry about them being lost.
From now on, when you set up the stall every day, you only need to bring the ingredients with you, which is very convenient.
So this stall makes 800 wen a month, and the Xiao family makes a lot of money.
…
On the other hand, the small stalls at the corner of the street were doing slow business, as most of the customers were attracted away by the Xiao family.
The He family noodle stall, which used to have the best business, now has its slowest days.
Boss He only sold ten bowls of noodles in a day, and his wonton stall wasn't much better.
Some were happy and some were sad. Boss He had a gloomy face the whole day.
He was the head of all the snack businesses on this street, and he had the best business. Seeing that their business was being taken away, several bosses naturally gathered together to discuss:
"Boss He, what should we do? This new guy is so powerful that he is actually doing business at a loss. He sells such a big bowl of noodles with meat for only five cents. Isn't this obviously stealing business?"
The owner of another noodle shop complained.
"I know, I'm not blind, but don't they only sell it for the first three days? Maybe after these three days, everyone won't be able to make a profit and that's good." Boss He consoled himself with an irritable look on his face.
"No way, didn't we try it this morning? To be honest, it is indeed delicious. The prices of noodles sold on this street are almost the same, so who wouldn't want to eat something more delicious?" The person who spoke at this time was Mr. Xie, the boss of the wonton stall opposite.
When Boss He heard this, he was unhappy, but he also had an idea in his mind:
"Hey, why are you trying to boost others' morale and destroy your own prestige? Isn't it just a matter of lowering the price? Then let's lower the price too. Let them brag for a few days, and after these few days are over, we can lower the price too. We're all trying to get a bargain, so what's the difference?"
Boss He really took it for granted, thinking that he could just follow suit, but he still underestimated the status of delicious food in people's hearts.
"Boss He, can we do this?" Everyone was skeptical.
Boss He saw this and looked at them with a look of regret, saying:
"Why not? Just do as I say. Let's surrender one by one. After they surrender, my family will surrender. My family will surrender for a few days, and then your family will surrender.
We can't let them take over the business, right? If we let them continue like this, how can we live here in the future?
I tell you, you can’t catch a wolf without sacrificing a lamb. At most you will earn less, but it’s better than making no money at all.”
In Boss He's opinion, anyone who doesn't take any action is a fool.
But that's all he can think of, so he still has little experience.
In the past, whenever there was a new stall on the street, it would take some time to fight, but because there was nothing new, Boss He always won by relying on the good location of his stall, and he thought this time would be the same.
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