Chapter 238 Genius
After some of the "dog-shills" Zeng Wenjie had found in advance won the prize, the scene became even more lively.
Customers frantically called to attract new customers, and even paid their friends to buy gold jewelry and then returned it so that they could get a chance to enter the lottery.
Boss Zhuang said with a smile, "Today's revenue is likely to exceed one million, isn't it?"
Zeng Wenjie nodded and said, "Just the few friends that Mrs. Wu brought over spent nearly two hundred thousand. If we break one million, there's definitely a chance!"
The profit of Malenia Gold Shop is relatively high, and the gross profit margin of ordinary finished products is about 15%-20%.
For fine gold jewelry, the profit per gram is between 20-40 yuan.
Some of these popular products are sold based on creativity and labor, with extremely high profits per gram. For example, a small pendant has a cost price of only more than 300 yuan, but is priced at outrageous prices such as 998 or 888.
Opening a gold shop is much more profitable than buying and selling gold. The latter can only make a small profit at a time and has to win by volume.
Moreover, Marennia is an Italian luxury brand, so even if it is sold at a higher price, buyers will only feel that it is worth the money, after all, it is a foreign brand.
Li Hongqiu, the store manager of Huaguo Gold, had tears in her eyes. She once again called the headquarters to report the situation.
The headquarters just allocated a 30-kilogram gold brick to her for emergency use, and organized the Gold Brick Challenge to deal with Marlennia's offensive. As a result, as soon as the challenge was launched, the other party changed their tactics!
Li Hongqiu described in detail the lucky draw event of Marennia Gold Shop, and the heads of the headquarters fell silent and gasped.
"Amazing, awesome, how can it be so awesome! This store really knows how to market!!!" The person in charge was shocked.
Of course it's impressive. Didn't Pinxixi rely on this method to get its start? They used all sorts of fancy sweepstakes to get customers to bring in new customers to help bargain for them. It was incredibly unscrupulous.
Zeng Wenjie still has some powerful tactics that he hasn’t revealed yet, such as group buying among members.
Take out a piece of gold jewelry and sell it for 99 yuan. Require 30 people to join the group. After the number of people is full, a lottery will be held. The winner can take the gold jewelry away for 99 yuan, and the loss will have the group fee refunded.
This method can still attract a large number of new customers!
The main thing that gold shops rely on is conversion rate. When the customer flow increases, the conversion rate will decrease, but the number of people who actually consume will increase.
Moreover, the jewelry at Malenia Gold Shop is very novel and trendy, and the light luxury style of the store is in line with the tone of international brands. This allows it to maintain the normal conversion rate of a brand gold shop despite such a terrifying flow of customers, which is quite terrifying!
Li Hongqiu asked anxiously, "What should we do? Today, our store's conversion rate is shockingly low. I'm afraid our daily revenue won't even reach 50,000."
"How about this, I'll go to Fengzhou myself to see what this Malenia is like." The person in charge sighed and said.
The opponent's smooth little combo, which crushed the two giants, Huaguo Gold and Fengxiang Jewelry, made him feel the crisis! Although Fengzhou is not a first-tier city, the stores on the central street are still very profitable. If this continues, the position will be flattened and the store will close sooner or later.
Huang Zixiang, the store manager of Fengxiang Jewelry, was also calling the headquarters to report the situation. This is the advantage of directly-operated stores: they can ask the headquarters for help at any time.
After hearing the details of the lucky draw, the person in charge of the connection at Fengxiang Jewelry was also shocked and gasped, shouting "genius" three times in a row.
They are people of a higher class, and their vision and perspective are much broader than that of a mere store manager. They can see through the essence of this lottery and its terrifying effect of attracting new customers.
There is no doubt that this young man Zeng Wenjie is an extremely talented monster in their eyes!
Even the business tycoons didn't think of such a simple method of attracting new customers, but an eighteen-year-old boy thought of it and put it into practice. Isn't this incredible?
Of course, no one knows that Zeng Wenjie is actually a shameless cheater.
What's even more shameful is that this guy often complains that there was no "ding" sound after his rebirth. He simply wants everything.
"Hey, Teacher Gao, why are you here? Please come in quickly!"
When Zeng Wenjie was taking a cigarette break at the door, he saw the principal and immediately ran up to greet him.
After seeing the exaggerated flow of people in the store, the principal couldn't help but blink fiercely and asked, "Are they selling gold or cabbage? Why are there so many people?"
Zeng Wenjie said, "I'm holding a lottery where you can get gold for free. Would you like to participate?"
The principal said, "I won't participate in the lottery. My wife's birthday is coming up soon, so I'm here to buy her a necklace."
Zeng Wenjie sighed, "Teacher Gao has never forgotten his original aspiration and remains committed to his work. He is truly a role model for our generation."
The principal of the university thought that this boy was really good at flattering, but his flattery was quite nice and he really liked to hear it.
So, Zeng Wenjie personally brought the principal into the store, helped him choose several necklaces, and gave him a discounted price, making almost no profit.
The principal was very satisfied and said to Zeng Wenjie, "I never thought that our small Yifeng Academy would produce a business genius."
Zeng Wenjie said, "What business genius? It was the influence of Fengyuan's rich cultural heritage that gave me such a sudden enlightenment. Without the guidance of Teacher Gao and the other school leaders, and the kind care of my instructor Li Jiaqiang, how could I have achieved what I have today? All my glory belongs to Fengyuan."
“There are no reporters here.”
The principal looked at him expressionlessly and said coldly.
Zeng Wenjie laughed awkwardly and said, "Teacher Gao, I'll give you another pair of wedge heels for your wife. I wish her a happy birthday and that you and I will continue to love each other as always."
After asking the teacher's wife about her size, Zeng Wenjie ran to the warehouse and took out a pair of wedge-heeled rivet shoes for the principal.
The wedge heel style does not have so many fancy straps, especially the nude one, which is very versatile even for old ladies.
"It's a good thing that your business is booming, but don't delay the work of the provincial government because you are too busy." The principal of the university taught earnestly.
"Don't worry, I will never neglect my senior brother's affairs!" Zeng Wenjie said.
The opportunity to get to know Zhuang Aimin was given by the principal of the university. He caught it with his ability and of course he would not waste it.
If you do business in China without some official support, you will not be able to make any progress.
The principal looked at Zeng Wenjie deeply, smiled complacently, turned around and left.
Shouldn't he be proud that Fengyuan has cultivated such a student?
Moreover, the principal felt that the layers of golden statue sculpted by Zeng Wenjie were already visible to the naked eye.
Being the first person to help develop the tourism industry in my hometown, what an honor and a prestigious title!
After Zeng Wenjie bid farewell to his beloved principal, he felt warm in his heart. The principal had indeed taken good care of him. Even the fight was handled by the principal using his power.
Huo Lei and others will definitely face imprisonment, or at least administrative detention and a criminal record.
As for Horley’s hat, I’m afraid it will be completely lost.
Ye Yixiuan alone would not let him go.
Zeng Wenjie returned to the store and chatted with Zhuang Bifan and Zeng Xiangdong for a while before leaving. He drove his Audi A8 to the sock factory to ask for a box of samples.
There was no need to take so many samples, but Zeng Wenjie felt that this thing was a consumable. For example, last night, he tore up three of them.
Leather factories and sock factories now treat him as the God of Wealth. Online sales are up, and the profits of products are high, so everyone can't wait to worship him.
"Zeng Wenjie, can I buy this bracelet I won?"
At this time, classmate Xiao Mu called and asked in an uncertain tone.
"Buy it? Are you kidding me?" Zeng Wenjie said angrily.
"Ah... don't be so mean, I'll give it back to you." Mu Qingyang responded aggrievedly.
(End of this chapter)
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