Chapter 253: Crazy Plagiarism
The lucky beads are a real killer weapon.
Its appearance can quickly occupy the mid-to-low-end market. A lucky bead, which is light and weighs less than one gram, looks very beautiful and fashionable when worn on the finger after being strung with a rope.
When Zhuang Bifan was making the lucky beads, he was amazed at Zeng Wenjie's genius idea. Each lucky bead weighed 0.5 grams and was sold for 88 or 98 yuan, which even college students could afford.
Moreover, it is not embarrassing to give such things as gifts. They are much better than imported chocolates or roses.
"Let's put the lucky beads on the counter tomorrow and put up the advertisement so that Fengxiang and Huajin can know how powerful they are." Zeng Wenjie said with a smile.
"Okay!" Zhuang Bifan grinned, already imagining the surprised expressions of the two store managers, Li Hongqiu and Huang Zixiang.
After chatting with Zhuang Bifan for a while, Zeng Wenjie politely sent Xiao Mi Mi and her agent away.
Li Hongqiu happened to be at the door of Huaguo Gold's store. Seeing that Zeng Wenjie was sending away a little star, and considering that he had just taken a photo of Xiao Mi Mi in the store, he thought of something.
"Xiao Zeng, your store wouldn't have invited Guo Xiang to be the spokesperson, right?" Li Hongqiu asked.
"Yes, Aunt Li, what do you think?" Zeng Wenjie said with a smile.
Li Hongqiu smacked his lips and said, "I don't think that's a good idea. After all, you're a store authorized by an international brand. How can you hire a little-known celebrity? If you want to hire someone, you should hire a top-tier celebrity like us!"
There was a hint of arrogance in her words.
Zeng Wenjie felt that Aunt Li was puzzled. It was true that the spokesperson hired by Huaguo Gold was a first-tier brand, but the brand would not patronize your small store. What was there to be proud of?
This look made him feel that he was a bit like one of those idiots who only received a meager salary every month and was treated very poorly, but was still proud of his company.
Zeng Wenjie sighed, "There's nothing we can do. Our store is just getting started! We finally came up with the Gold Brick Challenge and the new customer draw, but you guys didn't follow the rules and just copied and pasted everything."
Li Hongqiu said, "The business world is like a battlefield, Xiao Zeng! Besides, if you have a good idea, everyone should learn from it."
Zeng Wenjie nodded and said, "It's okay. After these two events, our store has attracted a lot of loyal customers. Especially Mrs. Wu, she's so generous!"
Li Hongqiu's face suddenly became strange, and then he felt green smoke coming out of his head.
Mrs. Wu used to be a regular customer of Huaguo Gold. However, after Malenia opened the store, she never came again. She even complained that Huaguo Gold's gold jewelry was too nouveau and old-fashioned, and started to praise Malenia.
"Oh, by the way, the store will have new products tomorrow. I'll call Mrs. Wu to tell her." Zeng Wenjie said with a smile.
"..." Li Hongqiu's eyes were almost stabbing.
Finally, Li Hongqiu sighed helplessly and said earnestly, "You should be content. Everyone is watching your store. Whatever marketing plan you come up with, everyone will imitate it. It will be very difficult for you to break through the siege and gain a foothold in the entire Golden World."
The implication is that Zeng Wenjie should guard his own piece of land and not think about expanding to seize additional market share.
Marennia is now somewhat famous, with good customer traffic and a conversion rate that is about 5% higher than that of ordinary gold shops, but outside of Fengzhou City, I'm afraid no one will recognize them.
Moreover, the two major activities innovated by Marlennia, the Gold Brick Challenge and the New Customer Lucky Draw, have been replicated by major gold shops and promoted in stores in various cities.
The current situation is that if Malenia wants to open more branches, she will end up dead.
"Yeah, I can earn enough by guarding this little piece of land." Zeng Wenjie sighed and said, "After all, big brands like you have been established for so many years. It's really not easy to compete with you for the market."
Li Hongqiu nodded, a smile on his face, and said, "It's great that you can gain a foothold here. Besides, your store is profitable. If you hold on to this piece of land, you won't have to worry about the rest of your life."
"Yes, Mrs. Wu alone is enough for me to earn a lot of money." Zeng Wenjie nodded.
"..." Li Hongqiu wanted to hit someone. She finally realized that this little bastard was just stroking her fur and teasing her.
After rolling his eyes fiercely, Li Hongqiu said coldly, "All the major companies have sent people to Fengzhou to keep an eye on your store. They will learn about any promotions you make firsthand! I'm only advising you out of kindness. If you don't listen, just ignore what I said."
Zeng Wenjie can be said to have become famous in NagaWorld thanks to the two major activities, the BRIC Challenge and the new customer lucky draw. In addition, his experience in running a snack shop was investigated, and even the giants of NagaWorld recognized his marketing ability.
Therefore, the Malenia store is always under close scrutiny.
Whenever he launches a new marketing strategy, major companies will immediately imitate it.
Business wars are so plain and simple, the main focus is plagiarism.
If you don’t believe me, just ask the penguins.
"If I were you, I would focus on researching women's products and stop wasting time on gold," said Li Hongqiu.
"Tsk, tomorrow I will reduce the customer flow of your store and Fengxiang Jewelry to 10%!" Zeng Wenjie said unhappily.
When Li Hongqiu heard this, her anus tightened and she wondered what marketing tricks this little bastard would come up with.
She is really a little scared now. As soon as Marennia launches any new marketing methods, the customer flow of China Gold and Fengxiang Jewelry will drop immediately like a flood.
"Within the next week, I will work hard to make a million to cheer Aunt Li up." Zeng Wenjie clapped his hands happily and grinned.
Li Hongqiu's mouth corner twisted and he almost had a stroke!
Marennia's marketing methods are terrifying, and the styles it sells are better looking than those on the market, so the transaction volume is very impressive.
A single-day revenue of one million is really scary in an era when the maximum value of gold is only one hundred and thirty yuan per gram.
This set a record for daily revenue for all gold shops in Chongshan Province.
You know, brand stores in second-tier cities can only achieve such results during huge discounts during festivals.
Li Hongqiu called the headquarters as soon as he returned to the store to report the situation and inform them that Marennia might launch a new marketing campaign tomorrow.
Zeng Wenjie saw that the brand store next door was in a state of panic and immediately grinned.
Aunt Li always wants to step on him by relying on her own brand, but how can it be so easy?
Zeng Wenjie drove on the A8 and returned to the university town, slowing down when passing by a snack shop.
The snack shop was doing good business. Liu Qi stood in front of the cart at the door and served mulled wine and hot chocolate to customers who bought snacks.
Christmas decorations are also hung outside the store, as are the surrounding shops. The whole place has a festive atmosphere.
He drove the car to the outside of the school's entrepreneurship base and parked it, then went to Bus 208 to find Feng Xiao.
The workload is quite heavy today and no one has left work yet.
(End of this chapter)
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