Chapter 320 Tony Ma’s Sudden Visit
Zeng Wenjie has been a bit busy recently.
I have to accept interviews from some media, cooperate with publicity, and also take into account the operations of the gold shop and online store.
After the second episode of "The Voice of China" was broadcast, the ratings soared to 6.0, becoming a hit comparable to "Super Girl".
What made Zeng Wenjie laugh and cry was that after the program team launched a text message voting campaign in collaboration with the three major operators, he turned out to be the most popular student with the most votes, far ahead of the second place by more than 100,000 votes.
This is not surprising, as Zeng Wenjie was the first to appear and left a deep impression on people.
In addition, he has a good character, is good at stirring up emotions, and the show's effect is best when he interacts with the mentors, so of course the audience is willing to be his fan.
This kind of voting activity is very profitable, and the SMS fee is not cheap. Zeng Wenjie is also happy to cooperate with the program team to canvass votes for himself, and asks the audience to send more SMS to vote, so that he can also get more profits.
Li Hongqiu looked at the bustling store of Marennia, then looked at her own deserted store, feeling depressed.
"Xiao Zeng, don't you plan to expand your offline stores?" Li Hongqiu asked tentatively.
"Of course we have to expand. Our popularity has increased, and the Forbidden City series is unique. We will definitely take action next year." Zeng Wenjie said with a smile.
Previously, whenever Malenia Gold Shop launched a marketing campaign, major brand gold shops would start to copy it crazily.
They promoted the marketing tactics of Malenia Gold Shop all over the country and made a lot of money. They were all very excited and felt that they could trap this brand in Fengzhou.
Who would have thought that Malenia secretly sponsored the large-scale music variety show "The Voice of China". What is even more shocking is that Chongshan Province, a flop TV station, could actually produce a hit show comparable to "Super Girl"!
For a program of this level, the sponsorship fee is tens of millions or even hundreds of millions of yuan, and major brands will spend a lot of money when bidding.
Moreover, the launch of the Palace Museum co-branded series also directly stunned the major brands that were preparing to copy.
How can I copy this?
Not only do they have to write a lawyer's letter every time they copy something, but they also can't get the joint authorization from the Palace Museum!
Marennia is unique. Under the pressure of many brand gold shops, it has fought its way out. With only one offline store and one online store, it has leaped to a level where it can compete with major brands in terms of popularity.
Zeng Wenjie no longer has to worry about a lack of customers even if he opens a gold shop in major first- and second-tier cities.
Brand awareness has risen.
Moreover, he spent a lot of money to ask the media to write a lot of soft articles, letting everyone who read the articles know that the founder of a series of things such as the BRIC Challenge, the New Customer Lottery, and the Lucky Beads was Marennia, and that major brands were nothing but despicable plagiarists.
Li Hongqiu couldn't help but ask, "The Forbidden City series is selling very well, right?"
Zeng Wenjie nodded and said, "It's okay. After all, it's expensive and only belongs to the wealthy. But, our profits are high!"
Li Hongqiu immediately complained in his heart, how could the profit not be high? Selling a little over a gram for thousands of yuan was simply outrageous.
She even felt that those customers who bought the Forbidden City series were simply the epitome of stupid people with a lot of money!
But even though she complained in her heart, her eyes were red with envy.
Inspired by Zeng Wenjie, major brands also started to collaborate. The first to launch a collaboration was Luk Fook, but the result... it didn't sell!
"Aunt Li, please wait a moment. I have a call!" Zeng Wenjie said hurriedly when he heard his cell phone ringing.
"You take it." Li Hongqiu raised his hand with a smile.
Zeng Wenjie answered the call immediately and said, "Teacher Gao, what's going on?"
The principal said, "Xiao Zeng, you need to come back to school right away. A tycoon is here and wants to see you by name!"
Zeng Wenjie was a little surprised and asked, "Which tycoon?!"
The high school principal whispered, "Penguin Boss."
"What the hell?"
Zeng Wenjie was shocked after hearing this, a little confused, and said: "Tony Ma? He came to the school to see me?!"
The principal said, "Yeah, I don't know what's going on either... Come here quickly and don't neglect our distinguished guests."
Zeng Wenjie turned around and said something to Li Hongqiu, then drove back to school.
Li Hongqiu was also confused after hearing this. The boss of Penguin came to Fengzhou and even went to his school to find him?
What a fairy tale!
Zeng Wenjie was also confused on the way back to school, but he quickly rushed to the principal's office. As soon as he opened the door and went in, he saw Xiao Ma Ge wearing glasses and sitting there chatting and laughing with the principal.
"Hello, Mr. Zeng." Tony Ma stood up and solemnly extended his right hand towards Zeng Wenjie.
"Hello, Mr. Ma..." Zeng Wenjie was a little confused and stretched out his hand to shake hands with him woodenly.
Tony Ma smiled and said, "I came to apologize to you for the mistake my employees made last time, and by the way, I want to learn from you."
"Mr. Ma, are you kidding? What qualifications do I have to ask you to learn from me?" Zeng Wenjie said with a smile.
He dare not be arrogant.
Although his business venture is extremely successful and has very promising prospects, the human penguin is a super giant.
Tony said, "Jack learned about your company's new customer acquisition lottery campaign and it's working surprisingly well."
Upon hearing this, the high school principal looked at Zeng Wenjie in surprise. He hadn't expected this guy to even be connected to Jack Ma. No wonder he'd been getting calls from younger people lately, asking him to help them get some bargains on Taobao.
He was even a little annoyed by it.
"I've been in some trouble lately and wanted to go out for a walk. While apologizing to you, I'd also like to talk to you and see if I can get any inspiration." Tony Ma said politely and in a gentle tone.
Zeng Wenjie was completely confused.
It's possible that a big shot like Tony Ma would notice me, but it's unlikely that I would be noticed by such a big shot...
Damn, my brain is occupied by Shi Jing? !
"My arrival here is a bit sudden and presumptuous, I hope Mr. Zeng don't take it too seriously," said Tony Ma.
"No, no, no, I feel very honored. Mr. Ma, please don't say that." Zeng Wenjie remained humble, with a hundred thousand questions in his mind.
While greeting Tony Ma, Zeng Wenjie exchanged glances with the principal of the university.
The principal of the university was also confused and didn't understand what was going on.
He was also surprised when Tony Ma suddenly appeared in Fengyuan. After learning that he was looking for Zeng Wenjie, he hurriedly called him back.
Tony Ma smiled and said, "I wonder if Mr. Zeng could take me to visit Marennia's online store headquarters? Jack talked to me and said that you guys are very unique and professional. I'd like to check it out."
Zeng Wenjie looked at him thoughtfully and asked, "I'm honored to have Mr. Ma visit me, so I'd like to ask a reporter to record the process. Is that convenient for Mr. Ma?"
Tony Ma said generously: "It's not inconvenient at all."
He knew Zeng Wenjie was trying to use his influence for some marketing strategy, but he didn't care.
"Teacher Gao, could you please ask the director of the Propaganda Department to arrange some campus reporters to take some photos?" Zeng Wenjie said to Principal Gao with a smile.
"No problem." Principal Gao immediately picked up the landline and made a call.
Zeng Wenjie said, "Please, Mr. Ma, I will take you there for a tour and I hope you will give me some advice."
Tony Ma, the top business tycoon, was brought to Fengyuan's entrepreneurial base by Zeng Wenjie.
The moment he appeared in 208...
Feng Xiao was petrified, and the other part-time college students were also confused!
No, our little business has alarmed Brother Ma?
(End of this chapter)
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