Chapter 497 E-commerce Accelerator (6K)
[Tendonitis is so uncomfortable, I only have 6K today, please understand, thank you]
The next day, Zeng Wenjie went to the General Administration to attend a meeting about the program "China in Classics".
After the program was submitted, the leaders of the General Administration attached great importance to it, believing that the program was interesting and could play a role in promoting cultural spirit.
In recent years, cultural trends from various countries have swept the country, which has also made top leaders pay more and more attention to cultural development.
If Zeng Wenjie was not making games under the banner of going overseas, the two games with Western worldviews, "Hollow Knight" and "Dark Souls", alone would have caused some trouble.
Yan Xinyi also participated in this meeting. After all, she was the deputy host, and the specific plan was also written by her.
Watching Zeng Wenjie speaking and talking freely, Yan Xinyi had a special feeling in her heart.
This guy is pretty awesome, isn't he?
Well, it’s amazing in every way.
She had experienced it last night, and experienced it deeply.
After the meeting, several leaders pulled Zeng Wenjie aside to chat and talked about his speech at the annual merchant meeting held by Alibaba yesterday.
"Well, I'm just talking big to help Mr. Ma bring some traffic. Leaders, please don't take it too seriously." Zeng Wenjie said modestly.
After dealing with several leaders, Teacher Sa and Yan Xinyi were waiting for him there.
Teacher Sa extended his right hand, shook hands with Zeng Wenjie, and said with a smile, "Mr. Zeng, the last interview about online games was broadcast very well. Moreover, the plan you promised was also implemented very well..."
Zeng Wenjie said, "Thanks to Mr. Sa for asking such a good question."
Yan Xinyi secretly complained about Zeng Wenjie in her heart. He pretended to be humble and low-key in front of others, but was actually very arrogant in his bones.
"Do you have time to participate in the program recording? Even just one episode would be fine." Teacher Sa said with a smile.
If Zeng Wenjie could appear on the show, the ratings would definitely increase. This young man is now the focus of national attention, and his traffic is higher than that of top stars.
Zeng Wenjie said, "I can't guarantee that. I have a lot to do this year, and the workload is quite heavy. Also, I don't know how many evil spirits are eyeing my supermarket. I have to pay close attention at all times to avoid any problems that might give them an opportunity to attack me."
Teacher Sa sighed, "Young people are really sharp. We didn't expect you to respond in this way. Well, thank you for taking the time to attend the meeting. I wish you all the best this year!"
Zeng Wenjie said, "Thank you, Teacher Sa. I also wish you good luck in your work and a successful promotion."
Teacher Sa said to Yan Xinyi, "You guys chat, I'll get busy."
Yan Xinyi asked, "Now that the process is complete, what's the next step? Should we go back, or stay for another two days?"
Zeng Wenjie said, "We have to go back as soon as possible. If we come back next time, it will probably be one of the top ten in the country."
Yan Xinyi nodded and said nothing, but she felt a little unhappy.
"Oh, send me your address and I will give you a set of gifts." Zeng Wenjie said with a smile.
"I don't really need gifts or anything like that." Yan Xinyi said lightly.
It happened that she received a call from her boss, so she said to Zeng Wenjie, "I have to go to work."
Zeng Wenjie looked around, then boldly reached out and pinched her face, smiling and said, "Contact us anytime."
Yan Xinyi was shocked. She had never thought that this bastard was so bold. But when she saw his smiling face, the unhappiness in her heart dissipated a lot. She nodded and said, "Okay."
Yan Xinyi's walking posture is still a little awkward.
Zeng Wenjie smiled and felt that this trip to Yanjing was worthwhile and he gained a lot.
He returned to Fengzhou.
CCTV reported the news about Alibaba's annual business meeting tonight, and also gave Zeng Wenjie a speech segment lasting more than two minutes.
As expected, the news caused an immediate sensation after it was broadcast.
Many people criticized Zeng Wenjie for exaggerating, and some laughed at him for his fantasy. However, those who are truly visionary and knowledgeable started planning and laying out their own plans for the future after watching this news.
It is very rare that Jiucheng Capital did not make any sarcastic remarks this time, but chose to remain silent.
It seems that the warning Zhang Yuanqiao gave when Lin Dong instigated Wen Sishun to cause trouble for Zeng Wenjie last time was quite severe.
Qin Yixuan only realized Zeng Wenjie had arrived in Yanjing after seeing the news, and immediately called him.
At this time, Zeng Wenjie had already returned to his villa in Yunhu.
"Senior Qin." Zeng Wenjie called with a smile.
"Wenjie, have you come to Yanjing?" Qin Yixuan asked excitedly, "I just found out about it from the news."
"That happened yesterday. I've already returned to Fengzhou." Zeng Wenjie told her regretfully.
When Qin Yixuan heard this, she felt extremely disappointed. She had not expected that Zeng Wenjie would come to Yanjing without telling her or meeting her.
Zeng Wenjie took the initiative to explain: "My schedule was too tight, so I didn't contact you. Please forgive me."
It was indeed very busy. I was busy watching a movie with Yan Xinyi and hiding from the rain under a phone booth.
Qin Yixuan was of course willing to listen to his explanation, but still said disappointedly: "It's been a long time since we last met. I finally had the chance to meet, but you didn't contact me."
Zeng Wenjie said, "If my schedule isn't tight next time, I'll let you know in advance. Oh, by the way, Yuan Xiuqin will be coming to Yanjing in a few days to discuss copyrights. You can meet her now!"
Qin Yixuan asked happily, "Really? That's great. I haven't seen her for a long time and I miss her very much."
She pondered for a moment, then asked, "Can I entertain her?"
"Of course." Zeng Wenjie said.
She said it very tactfully, but Zeng Wenjie knew what she meant. She just wanted to use the supplementary card to splurge a little.
Qin Yixuan is now sensible and well-behaved. She does not use the secondary card indiscriminately after getting it. She will call to inquire in advance before using it for large amounts of money. Therefore, Zeng Wenjie is also much more lenient towards her.
He also had a rough idea of what Qin Yixuan was thinking. It was nothing more than showing off his wealth in front of Yuan Xiuqin and making her envious.
Yuan Xiuqin's salary is actually not low, but Shenzhen is a first-tier city after all, and the expenses are huge. Compared with Qin Yixuan, who holds a secondary card with a large credit limit, there is still a gap.
"No matter how busy you are next time you come to Yanjing, I hope you can let me know. Even if you don't have time to meet, it would be nice to let me see you from afar." Qin Yixuan suddenly said weakly.
"Okay, I was inconsiderate this time, but didn't you tell me that you came to Fengzhou once?" Zeng Wenjie said with a smile.
Qin Yixuan can indeed provide a lot of emotional value. Although I know that her words are a bit fake, it is particularly comfortable to hear them.
Why do men like to brush Shang K?
Isn't it just that the girls in Shang K know how to provide emotional value? They light the cigarettes and drink the wine, call you baby all the time, and actively encourage you to touch her.
Qin Yixuan said: "Oh, it's been a long time since that happened, and you still bring it up! I'm angry and I won't talk to you anymore."
She chose to hang up the phone on her own initiative, which was somewhat against Tian Gang's will, but she controlled the timing with incredible precision.
Zeng Wenjie put his phone aside, turned on his computer, and began browsing some comments about this statement online.
After a brief browse, Zeng Wenjie was quite satisfied.
Jack Ma, after getting inspiration from Zeng Wenjie, has begun marketing the new word "撮手", strongly associating it with online shopping, which has set off a craze on the Internet.
Gradually, young people began to become interested in the "Cai Shou" meme.
Some say quit smoking, then chop off your hands;
Some say that if you stop masturbating, you will lose your hands if you masturbate again;
These are quite off topic, most of them are about regretting buying something and then vowing to buy it again.
Jack Ma couldn't help but be ecstatic, thinking that Zeng Wenjie was really awesome. Sure enough, this word became popular on the entire Internet in a short period of time, and young people all liked to play with this meme.
So, Alibaba launched the Double Eleven "Shopping Festival", a shopping spree, and started marketing in advance.
The real Double Eleven occurred in 2009. The total sales that year was 52 million, and only 27 brands participated.
But by the second year, more than 700 brands participated, and the total sales directly reached more than 900 million, which is a huge span.
Zeng Wenjie estimated that although it was 2007, the term "撮手" was widely circulated and very popular. If Jack Ma marketed it properly, there should be no problem in achieving a total transaction volume of 50 million.
What's more, his speech at the annual meeting also had a boosting effect, bringing huge traffic to Jack Ma, and many new businesses have applied to register recently.
The marketing of the "Shopping Festival" was very hot and eye-catching, and the program "China in Classics" quietly appeared on CCTV during the 8 o'clock prime time.
Zeng Wenjie finished his work as early as possible that day, and then specially pulled Mu Qingyang out of school and stayed in the big villa to watch the show together.
The two of them snuggled together on the soft sofa, leaning against each other, waiting for the show to begin.
After the prelude sounded, the names of program planners, directors, etc. appeared above, and Zeng Wenjie's name was prominently listed.
This program has been promoted for a long time, and the significance it represents is quite significant.
After reading the plan, the leaders of the General Administration praised it as wonderful. The higher-ups were also curious when they heard that Zeng Wenjie and the General Administration were co-organizing a program. They wanted to take a look at the planning content and also applauded it, attaching great importance to it.
"The Book of Documents".
An ancient book appeared on the screen, and then Yan Xinyi's narration voice was heard.
Her voice is clear, sweet, and full of emotion. When she reads this narration, it sounds very pleasant and impeccable.
After watching for a while, Mu Qingyang couldn't help but say, "What a novel program format! Conversations between ancient and modern figures, and it feels like a fusion of drama and film!"
Zeng Wenjie nodded and said, "A program like this needs to be innovative, otherwise no one will want to watch it!"
The actors invited to the show are all national-level actors and top veteran actors.
The characters they play seem to have really traveled through time and space and come to this era, giving people a very strong sense of immersion!
Mu Qingyang watched the show with great interest and thought it was really good. The historical stories performed on the stage were very touching, and the performances of the veteran actors were impeccable, making people feel as if they were there.
The program was different from what Zeng Wenjie had imagined, but after all, it was produced by the General Administration, so its quality was self-evident. Compared with what he had imagined, it seemed to be even better.
Because the actors' performance was really great, and the two hosts, Teacher Sa and Yan Xinyi, also worked together very well, making the whole show look smoother.
Zeng Wenjie was also watching very seriously, sharing popcorn with Mu Qingyang, and finished the whole bucket unknowingly.
After the show, both of them felt that their stomachs were a little bloated.
"It's great. The programs you planned are really great! "The Voice of China", "King of Masked Singer", and this one, they are all great!" Mu Qingyang raised his arms and cheered.
After hearing this, Zeng Wenjie smiled shamelessly, even a little proud.
Mu Qingyang said, "However, this program is more meaningful and profound. No wonder it was broadcast on CCTV and the General Administration also carried out such extensive pre-promotion and warm-up."
Zeng Wenjie leaned lazily and said with a smile: "Since they praise me so much, I have to return the favor."
Mu Qingyang was very satisfied with the enjoyment that this program brought her. It turned out that watching a program was more interesting if it had depth. She could already imagine how many media would praise this program and praise Zeng Wenjie tomorrow!
"Wow, these young people are really great. They have a big vision and are greatly promoting our country's long history and culture..."
Mu Qingyang deliberately made his voice sound mature and spoke in a leadership manner.
Zeng Wenjie couldn't help but hug her and roll around, playing with her.
"Grandma said that the house has been completed and we can spend the New Year in the new house this year." Mu Qingyang said to Zeng Wenjie.
"When are the houses in the old street planned to be rebuilt?" Zeng Wenjie asked.
"Grandpa said that we will start construction next year. I don't want to bother with it this year. It's a bit tiring." Mu Qingyang said with a smile.
Zeng Wenjie nodded, feeling a little helpless. It made him seem like an outsider, and Mu Qingyang was the relative?
He didn't even know that the house was finished, and Mu Qingyang had to tell him!
"Do you want to go back to your hometown to celebrate the New Year this year, or bring them up and celebrate the New Year here?" Zeng Wenjie asked.
Mu Qingyang said without hesitation: "I want to go back!"
Because when the Chinese New Year is approaching in Baishui Town, every household will slaughter a pig and there will be endless pig-killing meals.
Moreover, when Mu Qingyang followed Han Yu and her grandmother to help, she always received praise from the villagers, and everyone praised her for being beautiful and hardworking.
She really likes the feeling of being praised by everyone.
It’s not that I’m vain, but I’ve simply been suppressed for too many years, so I like to hear praise.
The atmosphere of the New Year in the countryside is always more intense than in the city.
She had a lot of fun this summer, and it will be even more fun during the Chinese New Year!
"Okay." Zeng Wenjie had no objection. He basically followed Mu Qingyang's lead on these matters.
Mu Qingyang immediately leaned against him and said coquettishly, "Thank you for pampering me so much. I'm so happy!"
Zeng Wenjie patted her and said, "You don't have classes tomorrow, and it's not too late now. Do you want to pick a couple of movies to watch? Or play PS2 for a while?"
Mu Qingyang chose the latter without hesitation. She didn't really like playing games.
But ever since Zeng Wenjie started making games, she became addicted. She would play "Hero Killer" from time to time, and also started a new round of "Hollow Knight". The only game she didn't touch after completing all the lines was "Beauty".
That game is indeed not suitable for multiple rounds, so just play it once to experience it.
Mu Qingyang chose the "Teenage Mutant Ninja Turtles" disc and started playing it with Zeng Wenjie while leaning on the sofa.
The next day, when Zeng Wenjie was shopping with Mu Qingyang, he received a call from the General Administration, telling him the good news that the ratings were very good and the reviews were also extremely good.
The program "China in Classics" has indeed received a lot of praise online. Moreover, it is also a family-friendly program suitable for men, women, young and old. You can absorb knowledge while watching the program, which is simply the best of both worlds.
Zeng Wenjie sat on the sofa, watched Mu Qingyang pick clothes, and started chatting with the General Administration.
He was very patient when accompanying Mu Qingyang shopping.
No girl had ever made him so patient.
He would even take the initiative to evaluate the matching and style of clothes and give Mu Qingyang careful advice.
Mu Qingyang happened to have changed into a grey British-style lady's dress at this time. She ran excitedly to Zeng Wenjie, and seeing that he was on the phone, she opened her arms and gently turned around.
Zeng Wenjie nodded, raised his thumb, and his eyes lit up, expressing his satisfaction.
Mu Qingyang immediately smiled and said to the shopping guide, "Pack this set."
She usually doesn't like to dress up, but when she is with Zeng Wenjie, she always wants to wear beautiful clothes to show him and win his praise.
Even the leaders of the General Administration couldn't help but call to congratulate Zeng Wenjie. The reaction from the outside world can be imagined. Zeng Wenjie was undoubtedly praised to the skies again.
Then, he received calls from several bosses of media companies. They didn't interact with each other much normally and had never even met in person.
These bosses deliberately called to greet him, and then asked him if he was interested in organizing any more programs, expressing their willingness to cooperate in a very tactful way.
Zeng Wenjie could only politely decline these invitations. He truly had no interest in pursuing this path. The two programs he had planned for Chongshan were solely for the purpose of promoting "Village BA," and "Classics of China" was purely a show-off in front of Yan Xinyi...
Before we knew it, it was the "Shopping Festival".
E-commerce companies listened to Zeng Wenjie's inspirational speeches at the annual meeting and enthusiastically signed up to participate in this shopping carnival, offering very generous discounts.
Jack Ma also waved his hand and burned money like crazy on subsidies.
At midnight on November 12, the data settlement began, and a number that made Jack Ma laugh so hard that his mouth was crooked appeared on the computer screen.
At the Alibaba headquarters, which was working frantically overtime today, a burst of enthusiastic cheers came.
"We will announce this data to the public tomorrow and open the eyes of those who criticize Mr. Zeng!" Jack Ma said with a smile, and he felt more and more that everything Zeng Wenjie said would most likely be realized as soon as possible.
In fact, Jack Ma doesn’t need to announce it himself, as there will be plenty of people asking.
Zeng Wenjie's speech at the annual meeting has been a hot topic of discussion, with two sides arguing fiercely on the Internet. One side thinks he is daydreaming, asking how technology could advance so quickly and that mobile shopping is nonsense; the other side thinks he is right, that the Internet has unlimited potential, and that future reality may be even more exaggerated than what he said.
Zeng Wenjie's statement that online shopping will replace traditional shopping models has made everyone pay close attention to the "Shopping Festival" in which Alibaba has invested a lot of money.
Jack Ma did not hide anything and directly announced the data to the public: 86 million!
The total transaction amount for the single day was 86 million, the same number as Xiaoshihenpan's Series A financing.
This data, if put three or four years later, would only be the smallest among the smallest, but in this day and age, it is earth-shattering and a jaw-dropping amount!
Jack Ma even said frankly: "I want to thank Mr. Zeng for attending our annual merchant meeting and giving me valuable advice at the meeting, and for coming up with the concept of 'Shopping Festival'. Otherwise, I wonder how many more years it would have taken us to achieve the results we have today?"
Excellent ideas are very valuable. Although they may seem simple, such an idea is often enough to determine the future of a company.
Jack Ma launched the Double Eleven event in 2007, which undoubtedly accelerated the rise of e-commerce, arriving two years earlier than Zeng Wenjie imagined.
"Mr. Zeng is truly amazing. He is the most talented and creative young person I have ever met. Crucially, he has a noble character and is a man of integrity. I am really fortunate to be good friends with someone like Mr. Zeng." Jack Ma also expressed high praise for Zeng Wenjie.
This interview really made Zeng Wenjie very happy. He didn't expect that Lao Ma would give him so much face and praise him so much in front of the media.
But this interview made the members of Fengzhou Business Alliance anxious, and they all called Zeng Wenjie.
Because, in Fengzhou Business Alliance, there are still many people queuing up for Zeng Wenjie to help them plan marketing or reform plans, but an outsider got there first.
After Jack Ma revealed the transaction amount of Double Eleven, more and more people began to pay attention to the e-commerce industry. Zeng Wenjie's speech at the annual meeting was once again brought up and repeatedly quoted by major media.
Taobao has seen a surge in new registered users.
Jack Ma would excitedly call Zeng Wenjie from time to time.
Zeng Wenjie is well aware that his abilities are limited, so he always talks with Jack Ma about many things and absorbs more knowledge and experience from him.
The weather is already a bit cold at this time, and winter is approaching.
Game Science's "Dark Souls" project is burning a lot of money, but fortunately Zeng Wenjie has a cash cow in his hands, so he is not afraid of Miyazaki Hidetaka and Feng Ji burning his money.
He also hoped that these two people would work harder to make the game even better, so that after its release, they could conquer overseas players in one fell swoop.
Zeng Wenjie came to Century City wearing leather boots and the warm brand-name windbreaker Mu Qingyang gave him.
Haoyoulai’s business performance has always been very good.
(End of this chapter)
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