Seeing Su Wu's completely unconcerned expression, Erpi was on the verge of a breakdown.
This is exactly the case of the emperor not being worried while the eunuch is.
What if my career is just starting out and it dies halfway through?
He was extremely anxious, and Erpi never stopped smoking.
"What else do we need to do? Tell us quickly. Let's get this done quickly so we can go and settle things with them."
"It's just changing the name and packaging of Coca-Cola."
"What the hell?"
"We've already been sued, and if we still don't repent, aren't we just waiting to be dealt with?"
Su Wu followed Erpi's lead, otherwise he would have to explain for a long time.
Upon hearing this, Erpi nodded vigorously.
"Yes, yes, they're suing us for copyright infringement, we'll just change it. But how do we change it?"
"I think we should change it to 'Ruyang Cola'. This time the two characters are different, so it should be fine."
"Just one word? Are you trying to fool an idiot?"
"No, we're still changing the packaging. We'll make the bottle look chubby, and add some yellow accents to the packaging, put a sun in the middle, and a dragon or something inside the sun."
As Su Wu spoke, he began to draw casually on the paper.
Erpi was completely bewildered, feeling that Su Wu was just joking around.
"Brother, we're in a real crisis. Let's stop herding sheep now. This isn't the time to make a fool of ourselves."
"Hey, come with me, I'm not kidding."
Su Wu pulled up Erpi, whose face was already red, and walked to a laptop connected to the internet.
After opening the webpage and conducting a search, he pointed it out to Erpi.
"See this? This is called Pepsi, the blue bottle. It's also from the US. It's just two words different, but it sells very well."
"Holy crap! This is really true, this is too..."
Seeing Pepsi, Erpi's anxious heart calmed down considerably.
If even their own people do this, what problems could they possibly have?
To say that the name "Cola" is a bit of a stretch would be inappropriate.
That's just an extra horizontal line; isn't that clearly meant to cause trouble?
But if it were changed to something like Yangkele (a popular Chinese cola brand), then there would be no problem.
If we change the packaging again, who can find fault with it?
Erpi's heartbeat finally returned to normal.
He let out a long sigh of relief. "Brother, you've got insight. We shouldn't have called it 'Cola' in the first place."
"We were thinking of skirting the edge back then, which would have saved us a lot of advertising costs."
Su Wu replied with a smile, his face full of shamelessness.
"Hehehe, you're right. You have no idea how many people call us unscrupulous and greedy merchants."
Erpi chuckled slyly upon hearing this, and everyone understood the unspoken message.
After thinking for a moment, he took out his phone and made a call.
Afterwards, he said smugly, "It's all settled. I'll get it done tomorrow, and then we'll immediately start the new packaging."
After saying that, he flipped through his contacts and said, "I'll call Jia Lindao right now, maybe we can save some money."
Su Wu immediately stopped him, "No, this isn't urgent."
Erpi stopped what he was doing with a puzzled look in his eyes.
Su Wu explained with a smile, "I'll show you a few news articles first."
As he spoke, he found the news about Sakura Cola and Korean Cola.
"You see, those two countries also have Coca-Cola, right? What do they do? At most, they just curse each other across the sea."
"Damn, even if it's beautiful, it's not good. It's all bark and no bite."
Erpi's confidence increased considerably after reading the news on Phoenix.com.
Seeing that the time was about right, Su Wu spoke solemnly.
"Give me Jia Lindao and Wang Baiwan's contact information, and I'll contact them to see what's going on."
"That's right, you're the real boss. Don't blame me, I was so anxious and stressed that I forgot."
Upon hearing this, Erpi quickly gave Su Wu his contact information, feeling a little embarrassed.
The big boss of Ruyang Company is Su Wu, not Wang Lijun.
Su Wu didn't blame Erpi; rather, he was trying to prevent him from being deceived.
As for those two swindlers, he'll deal with them slowly.
After calming Erpi down, Su Wu began to think again.
Now that they're no longer being included in the group, it's necessary for them to advertise.
Without advertising, the sales of beverages are predictably low.
Although Su Wu didn't want to spend a single penny more now, he knew that he couldn't afford not to spend this kind of money.
Otherwise, if Coca-Cola were to change its brand, its sales would definitely be affected.
And those tea drinks, without the support of advertising, would probably find it difficult to open up the market.
The Spring Festival is always a peak season for consumption in China, and he didn't want to miss it.
"Erpi, we probably need to advertise."
“It should have been done a long time ago, you just couldn’t bear to spend the money. Actually, I’ve already rented billboards in some shopping malls, it’s not a big deal.”
Erpi spoke with a hint of smugness, which surprised Su Wu.
It has to be said that this guy has a lot of talent in certain areas.
Whether by accident or not, Erpi's arrangement just happened to be the solution Su Wu had come up with.
This advertising method is much cheaper than doing television commercials.
Moreover, it's not the right time to do TV commercials now; if we wanted to, it would be after the new year.
Su Wu gave a thumbs-up in admiration and then began to make arrangements.
"Our tea drinks are just starting production, so we'll take this opportunity to replace all the advertisements. Also, we can set up more billboards and advertising walls in third-tier cities and below, and paint slogans on them..."
"As for first- and second-tier cities, we mainly advertise in large shopping malls and supermarkets. We can also send banners and refrigerated display cases to smaller shops..."
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