Su Wu was well aware of the importance of advertising for a product.
If Su Wu hadn't been thinking about raising funds and hadn't been so interested in the profits from beverages, he would have already found a way to advertise.
But things are different now. The equipment for chip production is already being prepared, and he is no longer under as much pressure.
If the chip factory can start production normally next year, the debt of more than 100 million US dollars is not much.
The reason he said those things to Erpi was simply because he was afraid that Erpi would get carried away by his sudden wealth and wanted to put some pressure on him.
It also gives me a way out.
If anything goes wrong at the chip factory, they'll have to rely on the beverage company's profits to stay afloat.
Especially after Coca-Cola was targeted in multiple countries, he believes that the United States is now searching for his whereabouts all over the internet.
In this environment, his best option is to temporarily disappear from the international internet.
He understood the saying, "If you walk by the river often, you're bound to get your shoes wet."
Now that the government intends to support their beverage companies, they should take it seriously.
But their business is just starting out, and they don't have much money to invest in advertising.
While pondering, Su Wu suddenly thought of something.
It's almost 2002, and the new TV advertising bidding process should be starting soon.
This year will mark the beginning of a surge in television advertising revenue.
CCTV's advertising spending surged to over 2.8 billion yuan that year, ushering in a true golden age for television advertising.
You can't even think about a prime time slot without hundreds of millions of dollars.
Advertising in a place like this is something Su Wu's Ruyang Company can't afford to do now.
Since we can't afford to play that game, let's settle for second best and target local TV stations.
Although these local TV stations cannot compare with CCTV in terms of influence, they have the advantage of being numerous and cheap.
Moreover, Su Wu felt that they didn't need to buy prime time slots; half an hour of off-peak time slots would suffice.
In that case, the advertising fee for a satellite TV station would be around a million or so.
Of course, this is now. In another year or two, even the time spent on garbage time will probably cost at least several million.
It really does feel like time is running out.
Su Wu sighed inwardly; their carriage had already arrived in the capital.
Upon arriving at his hotel, he told Erpi about his thoughts.
Erpi, being an even bigger novice, naturally had no objections.
But then they encountered another problem: their company, Ruyang, seemed to need an advertising department manager.
The head of the advertising department doesn't just need advertising plans; he needs a network of connections.
Without connections with major TV stations, securing desired advertising slots at a reasonable price is no easy feat.
After discussing it, the two decided to organize the exhibition while contacting someone with connections to find an advertising talent.
At this moment, Su Wu thought of Jia Lindao, a guy who seemed to be a fraud.
Analysis of his contact list suggests that this guy knows quite a few radio station staff, and even some employees of CCTV.
Thinking of this, Su Wu said to Erpi, "Why don't you contact Jia Lindao? Maybe he has connections in this area."
"Yes, this is a big shot, he must have a way. I'll contact him right away."
Erpi clapped his hands and cheered, then immediately took his phone to call Jia Lindao.
In the world of martial arts, one must make the most of everything.
Sometimes, the value of a con artist is unimaginable.
By monitoring Jia Lindao's phone, Su Wu could conclude that the guy was definitely a fraud.
Moreover, he's not just any ordinary swindler; he's an upgraded version of a con artist.
The difference is that this is a greedy, unprincipled, and utterly deceitful liar.
He created a mysterious leader identity for himself, swindling and deceiving people everywhere to make a profit.
However, it cannot be denied that such people have a very wide network of connections at this moment, and can even really make decisions on many things.
The exhibition is being prepared, so Su Wu and Erpi don't need to do anything themselves. It's a good opportunity to meet this guy.
At Erpi's invitation, Jia Lindao and Wang Baiwan gladly accepted the invitation.
Jingcheng Hotel, Western Restaurant.
Su Wu finally met these two hypocritical fellows.
Jia Lindao, who was about 50 years old, had a calm demeanor and the air of a high-ranking leader.
Wang Baiwan, around 40 years old, was fat and big-eared, dressed in gold and silver, looking every bit the nouveau riche, with the air of a tacky boss.
Both of these guys look pretty good; Erpi couldn't compare to them back in the day.
That's what a professional is like; truly exceptional.
Having given his assessment in secret, Su Wu stood up as Erpi introduced him.
When Jia Lindao learned that Su Wu was the major shareholder of Ruyang Company, he was almost speechless with shock.
He grasped Su Wu's hand and exclaimed, "Truly a young talent! If the country had more young people like you, what would its future hold? I have high hopes for you."
"Not at all, I'm sorry to make you laugh, boss. It's just that my family is a little rich, I'm just benefiting from my dad's influence."
Su Wu forced a fake smile and pushed his cheap father out to take the blame.
As the saying goes, the first word is often enough to win people over; Su Wu's words immediately steered the conversation toward him.
After praising Su Guiquan extensively, the atmosphere in the room immediately became harmonious.
Jia Lindao is the kind of person who judges people based on their status; the more Su Wu is praised, the more he takes it seriously.
After a round of mutual flattery, Jia Lindao was filled with emotion.
“Your father is a man of great vision and insight. I look forward to meeting him and perhaps we can discuss some projects.”
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