-27- It's you
Lu Kai's promise in the car gave Zhao Jinghuan a lot of confidence, but the seven red, orange, yellow, green, blue, and purple lucky cats he brought back the next day, along with stickers representing the God of Wealth for the 24 solar terms, reassured Zhao Jinghuan that his plan wasn't entirely accurate. Subsequent discoveries seemed to indirectly confirm this lack of confidence. After printing and removing the banners that read "30,000 of them, a fucking 5 million!", Lu Kaihua hired several bloggers in the same niche, spending a fortune on advertising. However, the campaign generated no significant spillover effects. Aside from the paid bloggers, they didn't encounter a single self-media outlet. While reviewing the advertising copy for potential issues, they contacted distributors to inquire about sales of the first batch of merchandise. The distributors' feedback, while not a fatal blow, was a resounding blow: "Sales are mediocre. The market isn't particularly interested in Renaissance themes." This was despite the distributors' prior predictions that the European medieval style would be a strong selling point this year. Sister Zou consoled Zhao Jinghuan, saying that distributors are just like that, always arbitrarily attributing results. If sales aren't good today, it's a fatal design flaw, but tomorrow sales suddenly pick up, and they'll just pretend nothing happened. But there wasn't just one more piece of bad news these days. At the end of September, this year's HEC will be held in our city. They'd assumed that since Little Freckles won the Mini Award in early August, they wouldn't have time to attend the September HEC, so they didn't register. When Tomato contacted the organizers on short notice, it was too late. Tomato contacted everyone, but the only response was, "There's simply no booth available," and adding more space wouldn't be approved by fire safety. Lu Kai and Tomato had a fight over this. One said, "Aren't you known as the king of freeloading? Why do you fail at this crucial moment?" The other said, "You're only letting me register when the show is already full. Why didn't you let me design you a colorful black one?" With their situation at a loss, the factory was still shipping boxes and truckloads of goods. Zou and Zhao Jinghuan even went to see Mr. Chen and asked if they could store some of the goods at the factory first, rather than rushing to ship them out, as warehouse costs were quite high. Mr. Chen seized the opportunity to lecture them: "Look, I told you to do less from the beginning, but you didn't listen." Fortunately, Mr. Chen was kind-hearted. Despite the harsh words, he agreed to temporarily store the remaining goods at the factory and to ship them seven business days after the final delivery date of the original contract.
Lu Kai's promise in the car gave Zhao Jinghuan a lot of confidence, but the lucky cats in groups of seven in red, orange, yellow, green, blue and purple, and the 24 solar terms God of Wealth stickers that he brought back the next day made Zhao Jinghuan feel that he actually had no idea at all.
The subsequent discovery seemed to indirectly confirm this "unreliable" situation.
After printing and removing the banners that read "Make 30,000 of them, spend 5 million of them!", Lu Kaihua found a few bloggers in the vertical category and spent a lot of money on advertising, but it did not produce any spillover effect. Except for the bloggers who were paid to do the work, they did not encounter any self-media outlets.
While reviewing whether there was any problem with the copywriting of the Qiafan advertisement, several people contacted the channel dealers to inquire about the sales of the first batch of goods released to the market.
The feedback from distributors was, if not a fatal blow, at least a blow: "Sales were mediocre. The market wasn't very interested in the Renaissance theme."
Before the products were distributed, the distributors said that the European medieval style would be a major trend in terms of sales this year.
Sister Zou comforted Zhao Jinghuan, saying that this is how channel dealers are, they always make random attributions based on the results. If your sales are not good today, it is because there is a fatal problem in the design. If the sales suddenly go up tomorrow, they will pretend that she never said anything.
But there's more bad news these days. This year's HEC will be held in our city at the end of September. They had previously thought that since Little Freckles won the Mini Award in early August, they might not have time to attend the HEC in late September, so they didn't register. When Tomato contacted the organizers at that point, it was too late. Tomato contacted everyone, but the only response was, "There's simply no booth available." Adding more booths wouldn't be approved by the fire department.
Because of this, Lu Kai and Fanqie had a quarrel. One of them said, "Aren't you known as the king of freeloading exhibitions? Why did you fail at the crucial moment?" The other said, "The exhibition was already full, and you let me sign up. Why didn't you let me design a colorful black one for you?"
They were at a loss as to what to do, while the factory over there was still shipping the goods in boxes and trucks. For this reason, Sister Zou and Zhao Jinghuan went to see Boss Chen and asked him if he could store some of the goods in the factory first and not rush to ship them. After all, the warehouse fees were quite expensive.
Boss Chen took the opportunity to say a few words to them: "Look, I asked you to do less at the beginning, but you didn't listen."
Fortunately, Boss Chen is also a kind-hearted person. Although he said some unpleasant words, he also agreed to temporarily store the remaining goods in the factory and give them a seven-working-day extension before shipping after the final delivery date of the original contract.
Not only that, he also enthusiastically gave the two of them some advice. When he heard that they had missed the registration period for the HEC exhibition, Boss Chen's eyes suddenly lit up:
"Ah yes! Mr. Beard!"
Boss Chen then explained to Zhao Jinghuan, who was almost suffering from PTSD from the name "Mr. Hu Zi", that he had heard from Mr. Hu Zi's designer a few days ago that they were originally going to participate in the HEC exhibition and had already secured the exhibition quota, but suddenly accepted a theme event linked to the shopping mall, which would be held on the same weekend as HEC, resulting in a time conflict.
"He said he definitely couldn't go to HEC. On the day of the collaboration with Wanda, the entire first floor of Wanda will be transformed into Mr. Hu's style, with illustrations on all the pillars and a large puppet over ten meters tall placed in the central square. They also have to give interviews, so they'll probably be madly busy and won't be able to spare anyone to attend HEC." He then went on and on, talking endlessly about Hu Mingyuan's youthful achievements and his own keen eye for talent.
It wasn't until Zhao Jinghuan, unable to bear it any longer, called for a halt that Boss Chen added, "Why don't you contact Mr. Hu Zi and see if they're willing to give you the HEC spot?"
Sister Zou vaguely remembered that Lu Kai had contacted Mr. Hu before, so she quickly took Zhao Jinghuan back to the studio and told Lu Kai about the current situation. Lu Kai didn't hesitate and immediately contacted Hu Mingyuan to arrange a meeting with him.
Considering the "feud" between herself and Hu Mingyuan, Zhao Jinghuan actually found it difficult to determine whether her meeting with Hu Mingyuan would help Hu Mingyuan to achieve his goal or would ruin the matter. After much thought, she still did not confess her relationship with Hu Mingyuan to everyone, and found an excuse not to participate in their meeting with Hu Mingyuan.
Lu Kai and his companions naturally took this meeting very seriously. The typically frugal Lu Kai prepared a variety of gifts, from several of Little Freckles' best-selling lines to some fairly expensive teas. He even booked a rather expensive hotel. However, they left at noon and returned dejected at 1:30 p.m., clearly not going well. "Hu Mingyuan didn't explain why, but he simply wouldn't give us the spot."
The disappointment on Lu Kai's face was obvious, but he still forced himself to cheer up and comfort everyone: "It's okay, even if we participate in the exhibition, we won't sell more dolls. After all, we participate in the exhibition because there are many bloggers who go to the exhibition. We hope that bloggers will recommend us and build momentum for us online. But we can obviously go directly to the bloggers, right? There's no need to go far away!"
So, for the next few days, Lu Kai and his team emailed samples to various bloggers online, discussing promotion. For a long time, they didn't receive any significant positive or negative feedback, and the atmosphere in the studio grew increasingly depressing. Zhao Jinghuan felt like she had a thorn in her heart because of Hu Mingyuan's incident. She wasn't sure if things would have turned around if she had gone with Lu Kai and his team that day. This made her uneasy and her work performance difficult.
Sister Zou assigned Zhao Jinghuan several bloggers in different vertical categories and asked her to contact them herself. However, she actually got the person wrong and connected Fanqie and the same blogger at the same time. Not only did she waste time, but she also made the blogger very unhappy.
Sister Zou was under a lot of pressure during this period. She noticed that Zhao Jinghuan was absent-minded, but she had no mood or time to give her psychological counseling. After criticizing her a few words, she forced her to take half a day off, letting her go out for a walk and adjust her mentality.
Zhao Jinghuan rode her electric bike out of the studio, saying she wanted to go out for a walk, and then she came to the Cool Music Store.
She thought of going in to take a look, and as soon as she entered, she saw a customer standing in front of the counter of Little Freckles shaking a box. Zhao Jinghuan quickly hid aside. She excitedly peeked at him for a while, but the customer shook the box for a while, but in the end did not buy anything and left the store empty-handed.
Zhao Jinghuan pretended to pick out trendy toys and walked back and forth in the store for more than ten minutes, but her eyes never left Little Freckles' counter. During these ten minutes, Little Freckles didn't make a single deal. This was actually a very normal thing, but she was so anxious that when another customer walked up to Little Freckles' counter, she actually took the initiative to approach and introduce Little Freckles' personality and background story to the customer.
The customer was obviously an i person, and her frightened eyes were full of "Who are you and why are you talking to me?" Although the customer waited politely and timidly for Zhao Jinghuan to finish her words, when Zhao Jinghuan picked up the blind box of Freckles and asked her if she wanted to take Freckles home, she ran away in shame.
The deal was not concluded, but instead aroused Zhao Jinghuan's stubbornness. She didn't care whether it would have a counterproductive effect. As long as someone came to the counter of Little Freckles, she would introduce them with a smile and seemingly malicious enthusiasm. After seven or eight introductions, she finally met a pretty girl who loved to chat, and she happily bought a blind box of Little Freckles.
But before Zhao Jinghuan could make any further efforts, he was politely asked to leave by the clerk in the trendy toy store.
Zhao Jinghuan was so excited that she sold a small freckle, but when she thought that they were going to sell not one but 200,000, she felt extremely discouraged.
What really made her sad was not that they were facing a seemingly unsolvable problem, but that she might know the correct answer to the question.
She just didn't dare or want to write it down for some reason.
Zhao Jinghuan perked up, wondering if she should try another mall. Then, a message arrived in the studio group chat from Zou, saying the blogger's promotional video for "Delicious Huanan Rolls" had passed review and was already live. Zhao Jinghuan, thinking about checking out the finished video, opened Xiaohongshu and saw the first post on the "Discover" page: Doraemon's account.
This time, Dorasi didn't post a comic, but a hand-drawn picture. The picture shows the backs of a family of three, with "Mom and Dad" holding the pink little devil "Doramu". What's a little strange is that there is a huge Volkswagen logo painted on the dad's clothes.
In other words, it is the logo of the old Jetta.
A comment on Xiaohongshu reads: "Congratulations to the blogger for making money."
Zhao Jinghuan knew that this was not an advertisement. She stared at the photo for a while and remembered that she had promised Dorasi that no matter what method they used, they would use a ball of fur to replace the sun.
Zhao Jinghuan took a deep breath, took out her cell phone and called Hu Mingyuan.
The phone rang twice before it was picked up. She said, "I'm Zhao Jinghuan."
Hu Mingyuan on the opposite side paused for a moment, then suddenly laughed:
"So the new member of Waikiki is really you."
Author's Note
Yaunai
author
05-20
I'm going to be forced to meet my ex-boyfriend! Humph! I get angry just thinking about it!
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