Chapter 460 Interest Football
As time passed in 2002, the World Cup fever began to draw closer.
Every shopping mall in Seoul has opened a special store selling support items.
Most of them are peripheral products supporting the players of this national team.
The very young player Park Ji-sung and the veteran mainstay Hong Myung-bo are the two most popular players on the Korean Peninsula.
Although Park Ji-sung has been questioned by many fans due to his age, as a player who has already been selected, more people still give him support and encouragement.
Celebrities from all walks of life are also showing their support, including those from Kinmen Entertainment. Regardless of whether they watch football or not, they are trying to take advantage of the popularity first. This is a good way to gain the friendship of the people.
At this time, big companies are eyeing the profits that can be brought by sponsoring the World Cup.
Tianxia Auto began to compete fiercely with Daying Auto for the official sponsorship spot for the national team.
As for Li You, the future generation of mobile phones in the hands of Future Electronics has unique advantages in the mobile phone industry.
Future Electronics has also begun advertising with the help of mobile phone sponsorship.
He and Chen Daojun worked out a plan.
If the national team wins its first World Cup victory, 2,000 units of the Future Generation will be given away.
If you make it to the round of 16, 4,000 units will be given away, and if you make it to the quarterfinals, 8,000 units will be given away.
If they make it to the semi-finals, which is the dream of all the people, 16,000 mobile phones will be given to the people of the Korean Peninsula.
This is the quantity sent out separately.
If it reaches the semi-finals, the total number of future-generation mobile phones will be 30,000.
Li You had foresight and knew very well that no matter what the process was, the South Korean national team would finally reach the semi-finals in the Korea-Japan World Cup.
This promotional plan will initially create an overwhelming amount of buzz among the Korean people, and as long as the national team continues to win in the competition, the next generation of mobile phones that have just been released will also attract even more attention.
You know, the pricing of the Future Generation is relatively high, and people on the Korean Peninsula will certainly try to buy it because of the publicity and reputation of the Future Generation.
But the buyers are ultimately those who have a demand for such high-tech mobile phones or need the future generation to hold up their face.
Ordinary citizens don’t have that much spare money. They will certainly pay attention and like it, but they can’t bear to buy it.
In Li You's plan, entering the top four is the prerequisite for entering a new publicity plan for the next generation.
This actually caused a lot of discussion in the publicity department of Future Electronics.
After all, they didn't believe that their national team could achieve such results. They all felt that the round of 16 was pretty good, and the quarterfinals was the limit of luck and strength.
But Li You told them to believe in miracles.
'Miracle'.
At the same time, Li You announced that after the national team really enters the semi-finals, the next generation will start a one-month super discount event, and the external sales price will be 20% off.
Audiences who watch the quarter-final match live will receive a 40% discount on mobile phones.
Under the strong passion of winning, these people couldn't help but buy.
Even Li You has thought about it.
Future Electronics will launch the 3G version of Future 2 at the end of this year.
It just so happens that the Asian Games will be held in September this year, so there will be another wave of activities to follow.
Make the future generation a limited-time product at original price during the period from now to the release of the future second generation.
After achieving good results in the Asian Games, the price will be reduced permanently.
There are even follow-up plans with some banks to adopt a six-installment interest-free loan purchase plan.
A perfect sales campaign can enable people with different purchasing power to use future mobile phones to the greatest extent possible.
In this way, by the end of this year, Li You can begin to ensure that Li Lianchang can succeed in the election.
You know, in his previous life, Li Lianchang was the candidate who maintained the lead in the early and middle stages, just like in the previous election.
Last time, a Grand National Party member "defected", and this time, Li Lianchang lost to Roh Moo-hyun's electronic political strategy.
Electronic politics is a political strategy that uses electronic communication media, especially message boards or news groups on the Internet, to exchange information and win elections.
In the last election, Kim Min-jung defeated Lee Lian-chang by a narrow margin and took the presidency.
Lee Yoo did not intervene in this election, and Roh Moo-hyun only managed to defeat Lee Lian-chang by a narrow margin when he used electronic political strategies.
There was even a case of Li Lianchang stabbing himself because his son was suspected of evading military service.
To be honest, there are some tragicomic elements in Li Lianchang's presidential campaign.
Li You's goal will be achieved when the public begins to widely use the next generation of mobile phones instead of viewing them as a new luxury item.
Citizens will engrave the word "lucky" on their future mobile phones.
In the future, mobile phones will be able to use online forums anytime and anywhere with the help of data, thereby taking over Roh Moo-hyun's most important means of publicity, and even strengthening its use.
One month before the World Cup, the car sponsorship for the Korea-Japan World Cup was finally won by Daying Group.
Because of a very famous family named Zhu from Daying.
Zhu Menghuai is different from Zhu Mengzhun who wants to enter politics and run for mayor of Seoul. Zhu Menghuai is the illegitimate son of former Daying Chairman Zhu Rongyi and has loved football since he was a child.
He has been the chairman of the Korea Football Association since 1993, and as soon as he took office he made a bold statement that he would win the right to host this year's World Cup.
At that time, it had already been announced that Japan would host the event independently.
But Zhu Menghuai successfully entered FIFA as vice president in 1994, and joined forces with two other vice presidents, plus sponsored 60 billion won, and there were some political factors. In the end, the Japan World Cup became the Korea-Japan World Cup.
Even with him, Tianxia Group still failed to win the World Cup car sponsorship rights.
June 4
The South Korean national team's first match was held today in Busan against Poland.
《Congratulations to the Republic of Korea national football team! Congratulations on their first victory in World Cup history! 》
Unexpectedly, the first victory came easily. The Polish team showed almost no ability to fight back, and Park Ji-sung almost became the core of this team.
Overwhelming praise came to him, and benefits also went to the sponsors.
The first batch of future generations were randomly selected from the registered persons the next day with the help of a computer program.
The lottery process was announced publicly, and after the mobile phones were distributed, more people signed up for the second round.
You can sign up for the lucky draw at any offline Future mobile phone store.
"Shit." In Tianxia Group, Jin Jianying's face was unhappy.
Tianxia Automobile was unable to compete with Daying Automobile. The more World Cups they won, the angrier he became. He didn't have a son serving as an official in the Football Association, so there was really nothing he could do.
On June 10th, the host South Korea team played against the United States team.
In this game, perhaps because of the special relationship between the two countries, the referee did not favor the South Korean team too much.
The two sides tied 1-1.
Many people were disappointed, and many felt that the national team, which defeated its opponent 2-0 in the last match, should have played better.
But the overall public opinion is still encouraging the team and hopes that they can achieve good results.
In addition to the event, Future Electronics gave away an additional 500 Future Generations to cheer for the national team.
June 14th.
This day can be regarded as one of the darkest days in the history of the World Cup.
The kind that has never been seen before.
This year's Portugal national team is arguably the strongest Portugal team since the Eusebio era, and is one of the favorites to win this World Cup.
But in their last game, they unexpectedly lost to the American team, being beaten 3-2.
Portugal must win this game to qualify for the group stage.
Unfortunately, at the beginning of the game, the Portuguese player was given a red card by the referee and one of his players was sent off.
Portugal could only play with ten players, and then halfway through the game, Portugal had one player sent off again, leaving nine players playing against eleven.
Park Ji-sung scored the go-ahead goal at the crucial moment.
In the end, Portugal's road to the championship was ended, and the South Korean national team and the US team advanced to the round of 16.
It was hailed as a historic moment both inside and outside the Korean Peninsula.
People on the peninsula believe this is the glory of the national team, while people outside the peninsula call it the darkest day.
But no one thought that this was just the beginning.
No matter what Li You does in sports, he is already a qualified capitalist.
Everyone knows whether they made it to the top 16 or not. Of course they did.
He simply used this achievement to once again promote to the next generation.
After eliminating Portugal, the Korean people's admiration for the national team reached its peak.
Daying Auto's sales have been boosted.
Not to mention the future generation of mobile phones which are relatively cheaper and more suitable for consumption.
Even before the draw was over, many eager citizens flocked to buy the boxes with the future generation of the national team printed on them.
Sales volume increased significantly that day.
Even the words "Asian football moves towards the future" were printed in the Peninsula newspapers.
7:30 pm, June 18th, Ota, Japan.
South Korea faced off against Italy, which was surrounded by superstars.
As mentioned earlier, the 14th is the darkest day in the history of the World Cup in the hearts of football fans around the world.
Today their cognition was refreshed.
The Italian team, surrounded by superstars, was defeated by the twelfth player of the South Korean team.
It is worth mentioning that there were a total of eleven players on the field, and they kicked the ball with their feet.
People were pushed and kicked, and one Italian player was even kicked in the head, bleeding all over his face.
But the billions of fans in front of the TV did not hear the foul whistle.
The South Korean team defeated Italy 2-1 and advanced to the quarterfinals.
The Italian players are really tough.
And Future Electronics has already given away 14,000 Future Generation mobile phones.
You know, the price of the next generation of mobile phones is 499 US dollars, which is worth 700,000 won.
This means that Future Electronics has given away mobile phones worth 10 billion won, and after reaching the semi-finals, it will give away 30,000 mobile phones worth 20 billion won.
This means a net loss of 20 billion.
But after entering the quarterfinals, the losses during this period were offset by profits, and the profits even exceeded a part of the total.
The more you give away, the more you sell, and the more profit you make.
What Li You and Chen Daojun have to do is to maximize the publicity effect even if there is no profit.
June 22, 2:30 p.m.
South Korea once again faced a strong team in the quarter-finals, hosting Spain in Gwangju, Korean Peninsula.
The referee was the same as the last referee, so the game became the same as the last game.
Spain originally scored two goals, but the referee called two goals invalid, and the score, which was supposed to be 5-5, became 3-5.
The South Korean team entered the semi-finals.
The whole country celebrates.
Li You stood on the highest floor of Kinmen and looked at the streets below. Everyone passing by was in high spirits.
Even inside the building, many Kinmen employees had happy faces.
Li You looked down expressionlessly. Chen Daojun stood beside him. The two listened to the proposal of the future Minister of Electronic Propaganda Department.
"President Nim, on behalf of Nim, would you like to come up with a plan to advance to the finals?"
Chen Daojun looked at Li You, waiting for his reply.
"No need," Li You shook his head, "The national team ends here."
Seeing that Li You rejected this proposal, Chen Daojun began to report the profit situation of Future Electronics, only counting the future mobile phones.
The profits and losses of Future Mobile are basically the same at present, but with these 16,000 mobile phones being given away as prizes, Future Mobile will definitely incur an additional loss of 10 billion won.
But it doesn’t matter. Chen Daojun is also very confident that with the current publicity effect, these losses will be recovered soon. At the same time, the publicity effect will continue to provide buyers.
In the top four match, the South Korean team did as Li You said, and that was it.
Because a famous German player is also a FIFA official, the referee was temporarily replaced before the game.
So much for the 'dark' horse.
The people were not disappointed. Instead, the football atmosphere became more enthusiastic and the sponsors made a lot of money.
So far, the Korean government has earned 450 billion won and spent 305 billion won through the Korea-Japan World Cup, with a net profit of 145 billion won, or about 120 million US dollars.
And the World Cup isn't over yet.
The benefits continue.
(End of this chapter)
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