Chapter 22 - Traffic Tactics
Chapter 22 - Traffic Tactics
Su Cenxi has suddenly become the most discussed supermodel in China, no doubt about it.
Although his net worth and fame are still far from those of top supermodels, most of the traffic of top supermodels is still in the fashion circle, but Su Cenxi has truly broken the circle, at least in the entertainment circle. His current popularity is higher than all his previous appearances in domestic variety shows combined. Marketing accounts will spontaneously search for him, discuss him, and analyze all his past actions under a microscope. Naturally, negative comments followed.
What various self-media outlets targeted the most was Su Cenxi's performance in the K reality show. His poor foreign language skills, his quarrel with another model, and his slightly reserved behavior compared to the group of foreigners were the main points of criticism. There are also people in the so-called fashion circle who mocked Su Cenxi for giving up the high-end image of a serious supermodel and instead imitating K girl to become famous through hype. It is simply incomprehensible. Logically speaking, he has a wealthy boyfriend as his backer, so there is no need for him to be so desperate.
Faced with these negative public opinions, Ning Fei’s reaction was - no reaction.
Of course he was monitoring it, but he felt the situation wasn't out of control yet, so he didn't spend money to delete the malicious comments. With both positive and negative aspects, and back and forth, the aftermath of the discussion will be more lasting. He even bought some traffic to add fuel to the fire for both parties and make Su Cenxi's topic data look better. As for Su Cenxi, Ning Fei only said, "There are bad reviews, so read less." Ning Fei didn’t care whether Su Cenxi watched it privately or what she felt after watching it.
In short, with such popularity, K girl received cooperation invitations and contracts from other fashion brands.
"Breaking the Gu label on Su Cenxi", Ning Fei did it with a reality show that became popular all over the world.
But this is just the beginning. Ning Fei has to take advantage of this favorable situation and try his best to push Su Cenxi up.
“The proportion of foreign brands selected is too high.”
Late in the evening, Ning Fei held a meeting with the studio staff to discuss Su Cenxi's selection of cooperative brands: "This C brand is neither high nor low, so reject it. Change to the personal brand of the big buyer, and also, add another domestic brand. Be more strict in product selection, with personality, taste, service and styling first. After all, she is a supermodel, so don't blindly agree to anything promoted by a brand."
The stylist asked: "You don't give priority to the new products of the season?"
"Su Cenxi doesn't need to worry about being the first to wear it in the world." Ning Fei replied calmly, "With Mr. Gu behind him, his financial strength is obvious to all. No one will discuss whether he can afford to wear new or old clothes. He wants to find the most suitable one for him, not necessarily the newest or most expensive one."
The stylist understood his idea: "OK, got it."
Ning Fei added: "Pick a few of his personal belongings and use them frequently in his private looks, as his personal icons and favorite items."
The stylist continued to nod.
After discussing future plans, everyone in the studio began to choose Su Cenxi's private clothes for "work" the next day. According to Ning Feixin's new styling concept, the stylist picked out several items to match, some new and some old, some unconventional and some classic. There was also a stylish tie. When Jaslin saw it, she immediately said, "Don't use this recently? I saw a model from ST who recently used this style of tie to wrap the handle of her bag. There will be someone from ST at tomorrow's photo shoot. I wonder if she will go. If she runs into this again..."
It can be seen that she is still traumatized by the disastrous failure she suffered last time when she wore the same clothes as others. Ning Fei didn't care and replied, "It's okay if someone has worn it. If someone who has been ST has worn it, then others can't wear it? Aren't models supposed to wear things to attract others to buy and wear them?"
Jaslin hesitated: "But, alas..."
"Okay, don't worry about it. Everyone is choosing items normally." Ning Fei waved his hand, "I'll remind Su Cenxi. It's just a coincidence that he wore the same clothes. It's quite capable to scare him."
Since he said so, Jaslin could only swallow her worries and not say anything.
***
The next day, Ning Fei personally took Su Cenxi to the work site.
He had a feeling when he went there, and sure enough, the ST people came in one by one, and the last one to walk in was Duan Yunhong!
This brings us to the recent situation of Ning Fei and Director Duan. Ning Fei became very busy after returning from abroad and had little time to "date" Duan Yunhong. He didn't want to make a hasty appointment to meet, get the job done and then leave in a hurry, which was very unromantic. In addition, Su Cenxi's work recently had little to do with ST, which resulted in Ning Fei not meeting Duan Yunhong face to face for almost two months after returning to China.
Of course, the two still exchanged information from time to time. The topics of communication were either the latest news in the fashion circle, or the ST supermodels and Su Cenxi's work that Duan Yunhong took the initiative to mention. There were a few times when Duan Yunhong proposed to meet. However, Ning Fei was busy at that time and did not even agree to the date "after 11 o'clock in the evening". After being rejected several times, Duan Yunhong seemed to have lost interest in her. Not only did he stop inviting her to spend the night with him, but the number of messages he sent also decreased significantly.
It was under such circumstances that the two met.
It should be a bit embarrassing, but Ning Fei believes that he has a lot of experience and there is no need to be shy at this time. So, looking at Duan Yunhong walking towards him, Ning Fei nodded and greeted him quite naturally: "Hi."
"Hi." Duan Yunhong also nodded, and then stopped beside him.
Ning Fei: ...What are you doing? Why do you have to stand next to me in such a big place?
But he is the general manager and can stand wherever he wants. Seeing that he didn't seem to want to continue talking, Ning Fei turned back to continue looking at Su Cenxi, and took the opportunity to glance at the two ST models who had already walked past. I didn't notice it when I looked at them from the front just now, but now when I saw their backs, Ning Fei realized that there was indeed a foreign female model's headband that looked very familiar. It used the same pattern as Su Cenxi's tie.
——Why, it’s really such a coincidence, isn’t it?
This is just a private server item, there is no need for ST to continue targeting Su Cenxi. And even if they could find out that Su Cenxi also had this item, they would have no way of knowing when Su Cenxi would use it. How could they be sure that it would happen on this very day? Therefore, Ning Fei could only think that this was pure coincidence.
But the next moment, it was hard for Ning Fei not to feel that the ST people did it on purpose.
Because the model with the headband walked towards Su Cenxi!
Su Cenxi was actually just standing there waiting for the stylist and photographer to communicate. After finalizing the shooting plan, she went straight to change her clothes and do her styling. Before he had the time to change, the ST model came up to him, showed him her headband, and said something. Ning Fei was standing on the outfield a few meters away, squinting his eyes, but did not rush over to rescue the situation immediately.
He had taught Su Cenxi how to deal with it before he came. It's impossible that he can't learn such a small thing.
"What a coincidence, we bumped into each other again?"
Duan Yunhong spoke up next to him, with a hint of joking in his tone: "Why don't you go and take a look? Otherwise, what if he faints again?"
"Then I really suspect that your ST models are poisonous, physically poisonous." Ning Fei snorted and glanced at him, "And what kind of crappy hobby is this? The more you wear the same clothes, the more you have to say hello? You deliberately embarrass others and make them feel helpless, right? What a vicious corporate culture."
"Are you scolding ST or me?" Duan Yunhong tilted his head and looked at Ning Fei. "Models like to socialize. I can't restrict their freedom to chat, right?"
"'What I like', ha..." Ning Fei sneered, obviously disagreeing, but he was too lazy to argue anymore. Even if Ning Fei was right, Duan Yunhong would not admit it, so why waste time.
While they were talking, Su Cenxi's communication with the headband model ended. The stylist and the photographer had just finished their discussion, so Su Cenxi followed the stylist to the dressing room and said something to Ning Fei when she passed by him.
Ning Fei saw that he was deliberately ignoring Duan Yunhong next to him. He understood and was a little amused, but he still gave him a way out and took the initiative to introduce him: "This is Director Duan from ST."
Su Cenxi then nodded indifferently to Duan Yunhong: "Mr. Duan."
Duan Yunhong also looked indifferent. He nodded and said "Hello", as if the previous teasing and the previous turmoil had nothing to do with him.
Su Cenxi was about to go to the dressing room after saying hello, but Ning Fei continued to ask, "What were you talking about with the ST girl just now?"
When this question came out, Su Cenxi and Duan Yunhong looked at him with a little surprise. But soon, Su Cenxi realized what Ning Fei wanted to do, and replied calmly: "We didn't talk about anything. She seemed to want to say that her headband and my tie were the same style, but I didn't quite understand. So I replied, 'Wow, amazing', and the rest of the time I just smiled and pretended to listen."
Duan Yunhong: …
Ning Fei smiled knowingly: "So that's how it is. It seems you need to learn more English. Go put on your makeup."
Su Cenxi nodded and left.
Duan Yunhong glanced at his back, then turned back to look at Ning Fei: "I was wondering why you were so calm, it turns out you have formulated a new tactic."
Ning Fei raised his eyebrows slightly.
"Many people complained about his poor foreign language skills online, but you can use this negative factor to your advantage." Duan Yunhong commented calmly, "You are indeed much more capable than that Jaslin. It's worth the money they spent to invite you back."
"I am 'capable'?" Ning Fei replied, "Are you planning to include me in the PPT again? This time it's not free, Mr. Duan."
"What about 'capable' in another sense?" Duan Yunhong looked at the ST model in the field, but still spoke to Ning Fei, "Are you really busy recently, or have you found other fun things to do?"
Ning Fei: ...and you are saying this in public again! You are such a sultry person to make a date with a blank expression on your face!
"Why, Mr. Duan still wants to be my 'entertainment'?" The other party dared to ask, and Ning Fei naturally dared to answer, "Aren't you afraid that I will get sick abroad?"
Duan Yunhong was silent for a second, then replied, "We can go for a physical examination together."
"...Nervous." Ning Fei sneered, then turned around and patted him as if to say hello, "I won't do a physical examination. If you are brave enough, send me a message. If not, don't flirt with me."
After saying that, he walked towards the door without looking back.
Duan Yunhong turned his head and looked at his back, thoughtfully.
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