Da Wa bought two stores in Shanghai. Although the location and position of the stores were not particularly good, it meant that he and Da Hu no longer had to set up their stalls as before and they finally had a place to stay.
Although stalls are highly mobile, they are exposed to wind and sun. Sometimes, when it rains heavily, you cannot open the stall. In another sense, you have to rely on the weather for your livelihood.
After opening the store, everything was the same as before. Da Wa bought the goods and put them for sale. The store also hired two talkative workers to look after the store. He and Da Hu would go to the store as soon as they got out of class or on weekends.
On the way back to school, Da Wa also told Da Hu his idea, "I plan to find a factory to cooperate with, order a batch of clothes, and sell them in the store."
"Cooperation?" Big Tiger exclaimed in surprise, "How do you want to cooperate?"
The eldest child said, "Do you remember the outfit that the female star named Xiaoqing wore when we watched the Spring Festival Gala? It was the bright red lapel shirt and the black umbrella skirt."
"I remember." Da Hu said, "My mom and Aunt Ning both said it was beautiful."
"Yes, I want to find a factory that makes clothes, copy a batch of similar styles, and then sell them in the store." The eldest child's eyes were full of light, "I think it will definitely sell well."
When he first started doing business, Da Wa saw others setting up stalls and then he thought about setting up his own stall.
Then when they started selling clothes, they would see what clothes were selling well in the Qipu Road Wholesale Market and then purchase those goods.
But now it’s different. Since the opening of the store, Da Wa’s mentality has begun to change slowly.
He doesn't want to follow others and pick up leftovers anymore; he wants to create his own trends!
His mother was right. Everyone would definitely want to wear clothes worn by celebrities. As long as they are famous, there would be no problem of no one buying them.
Dahu is not as smart as Dawa, but he is obedient. He still listens to Dawa. He can't figure it out, so he gives up and says, "I will do whatever you say."
The eldest child was thinking in his mind and said, "First of all, we have to..."
Finding factories and negotiating cooperation were such complicated tasks that even for Da Wa and Da Hu, it took them more than half a month to complete all the negotiations, not to mention the hurried garment production.
Because the store is not big and does not have that much capital, fortunately the material of the clothes itself is not expensive. I heard that Xiaoqing bought the original shirt in Hong Kong for only two dollars.
In the end, they produced 2,000 sets of such ready-made clothes, but it basically took up all of Da Wa's capital, and he also borrowed some from Ning Tang.
By the time everything was done, school had already started for a month.
On Saturday, we will officially start selling custom-made clothes in the store.
It is impossible to say that there is no pressure.
Da Wa said to Da Hu more than once, "What will happen to these clothes if they can't be sold?"
His worry is not without reason. Nowadays, such bright red and purple colors are not very popular. Most people wear black, blue and gray. Only a small number of people wear bright-colored clothes. Most people are not so bold. Only in Hong Kong are such bright red lapel shirts popular.
In other words, if you can't sell it, there is a very high possibility that you will lose the money.
Dahu thought for a moment and said, "If you can't sell it, just sell it slowly. It will be sold out eventually. Even if the clothes are not pretty enough, they still keep you warm. There is no need to worry about no one buying them. Maybe this style will become popular someday."
The eldest child was amused by him, "That's true."
Now that I have made this decision, there is no room for regret.
On Saturday, Da Wa and Da Hu got up early and placed the most conspicuous positions in the two stores with big red lapel shirts and black umbrella skirts.
Da Hu even got a plastic model from somewhere, put the clothes on it, and placed it in front of the store, making it look even more realistic.
The eldest boy looked at the plastic model and admired it for a while with his hands around her chest. He thought it was pretty, but he didn't know whether the customers appreciated it or not.
Just after nine o'clock, the first guest arrived, a young woman.
Lan Ling was just passing by while shopping and happened to glance at this small shop. She was immediately attracted by the clothes on the plastic model at the store door.
In the past, she would never go into such a small clothing store.
Because the store is small, it means there are not many clothes to sell, and there are definitely not any good products.
But this time it was different. The reason why Lan Ling was attracted was not for anything else but because at the Spring Festival Gala which had just been broadcasted less than two months ago, the beautiful female host Xiaoqing, who stole the limelight and was talked about by everyone on the streets, was wearing the same dress as the one in front of her!
Today's Spring Festival Gala is not like the one in 1983 when few people watched it.
Now that everyone's material conditions have improved, those who have spare money at home will buy a TV. As more families have TVs, naturally more people are watching TV.
Few people knew about the Spring Festival Gala, and it was only reported in newspapers. Now it has become one of the must-do activities during the Spring Festival every year.
This year, Lan Ling watched the Spring Festival Gala with her whole family.
What Lan Ling's parents like most is the melodious chorus and the majestic recitation.
What impressed Lan Ling's husband the most were the hilarious skits and the bizarre magic tricks.
What impressed Lan Ling the most was not any of the programs, but the incredibly beautiful dress worn by the Spring Festival Gala hostess Xiaoqing.
Women, after all, love this kind of beautiful and exquisite things.
What's more, Xiaoqing really wore that outfit so beautifully. The big red lapel shirt set off her jade-like face, delicate collarbone, and perfect body curves. The black umbrella skirt was unique in style, and the two legs under the skirt looked even straighter and longer.
It is no exaggeration to say that during the Spring Festival Gala, whenever Xiaoqing appeared, Lan Ling would almost automatically mute herself. Xiaoqing said that Lan Ling could not hear anything - she was just looking at the clothes.
After the Spring Festival Gala, Lan Ling asked several of her sisters, and they thought the same thing. Several of them asked where Xiaoqing bought the clothes.
After searching for a long time, I finally found a tabloid report in which a reporter from an unknown tabloid interviewed Xiaoqing. The reporter asked the same question, asking where Xiaoqing bought the clothes he was wearing.
Xiaoqing said that she bought it at a roadside store in Hong Kong. She just thought it looked good, so she bought it. Then when she was on the Spring Festival Gala, she was asked to bring her own clothes, so she just put it on like this...
Lan Ling and several sisters felt very disappointed after reading the report.
Because Xiaoqing said it, he just bought it at a roadside store, and he bought it in Hong Kong.
How many trains do you need to take to get from Shanghai to Hong Kong?
The journey is too long to be considered.
This matter has always been on her mind. Lan Ling would occasionally take out the recording of the Spring Festival Gala on a CD and watch it to recall the beautiful dress.
She never expected that when she was just strolling around the street today, she would actually see the same clothes as Xiaoqing in a street shop. How could she not be excited?
Lan Ling walked into the store without thinking, pointed at the clothes on the model, and asked hurriedly, "How much is this dress?"
After asking, she glanced at Da Wa and Da Hu in surprise.
The owners of this small shop are actually two men, and they look quite young, probably around 20 years old.
Opening a shop at such a young age?
This thought just flashed through her mind, and Lan Ling answered herself, he must be a handyman hired by the boss.
Just thinking about it, her first priority was to buy the same clothes as Xiaoqing.
Pointing at the model, the anxiety in his eyes almost became real.
The eldest child was also stunned by her question.
He originally thought that he would need to make a few more deals before he could promote the same Xiaoqing product to customers.
I never expected that the first customer who came to the store would start asking about it, and it seemed that he had to buy it or he would not stop.
Da Wa's words went through her mind several times before she uttered them. However, in Lan Ling's eyes, this young man was eloquent and worthy of being a hired worker. "Sister, you have a good eye. This is a new product we just put in our store. Look, isn't it the same style as what Xiao Qing is wearing? By the way, do you know Xiao Qing?"
Lan Ling was about to say that she had noticed it and that was why she came here, but Da Hu next to her quickly said, "Xiao Qing is the female host and a movie star. This is what she wore when she was on the Spring Festival Gala."
Lan Ling was happy, "I know." Then she asked, "How do you sell these clothes?"
Da Wa and Da Hu looked at each other, and Da Wa said, "This big red lapel shirt is eight yuan, and the black umbrella skirt is seven yuan. Do you want to buy a single piece or a whole set? A whole set is cheaper, I'll sell it to you for fourteen yuan."
"You can buy it individually?" Lan Ling asked in surprise.
The eldest child smiled, "Of course, maybe you only like the top, and we can't force you to buy a whole set." He looked Lan Ling up and down again, "But you are pretty, if you wear a whole set, it will probably look the same as Xiaoqing's."
Being praised and complimented by the big kid, Lan Ling couldn't help but curl her lips and said, "Okay, wrap it up for me."
Dahu quickly responded, "Okay."
After getting the clothes, Lan Ling couldn't help but grumble, "The things you sell in your store are much more expensive than what Xiaoqing bought in Hong Kong. I read in the newspaper that Xiaoqing only sold this shirt for two yuan in Hong Kong, but you're selling it for eight yuan."
The eldest child was questioned, but instead of being angry, he smiled and said, "Sister, you are really wronging us. You know how far Shanghai is from Hong Kong. If you take a train or a boat to Hong Kong, the money for the tickets alone is enough to buy ten of these bright red lapel shirts." He added, "Besides, this Xiaoqing shirt of ours is specially made by a factory. Take a look at the pattern. Is it correct? Is the color bright? I guarantee that no store can sell the same style as ours."
That's true, Lan Ling just said it casually. If the clothes were really not worth the price, she wouldn't pay for it. Consumers are not fools.
However, the word "Xiaoqing shirt" made her eyes light up. "What did you say just now? What shirt?"
The eldest boy was stunned for a moment, then realized that he was talking about Xiaoqingshan. He just had an idea and blurted out this word. Now when Lan Ling asked him, he immediately said, "It's called Xiaoqingshan. It's the same style as celebrities."
Xiao Qingshan, Xiao Qingshan, Lan Ling tasted it carefully, and the more she heard the name, the more it sounded like that.
By putting on this Xiaoqing shirt, can she immediately become a beauty like Xiaoqing?
Lan Ling's heart was filled with joy as she thought about it. She had something good to share with others. "Do you still have this Xiaoqing shirt in your store? I'll bring my sisters over to buy some tomorrow."
"Yes, yes, don't worry." Dahu said hurriedly. There was nothing in the store except for a lot of Xiaoqing clothes, and he was worried that he couldn't sell them.
Lan Ling nodded with satisfaction.
The eldest child suddenly had an idea and said, "Sister, if there is still such a celebrity-like style, would you still want it?"
"Yes, why not?" Lan Ling said something almost the same as Ning Tang, "If the clothes are worn by celebrities, they must be good stuff."
Da Wa sent Lan Ling away, feeling very excited.
Because Xiaoqing wore more than just this outfit on the Spring Festival Gala. She also sang a song "Red Flower" as a singer. The pink jacket with a white lapel she wore while singing was also praised by Ningtang, Luo Saozi and others.
Similarly, in addition to Xiaoqing shirts, there are countless various celebrity items. In just a blink of an eye, the eldest child came up with several of them.
His heart was burning with excitement, and he wished he could rush to the factory right now to place some new orders.
Unfortunately, he was stuck for a while.
Because of Xiaoqing shirt, word spread from one person to ten, and from ten to a hundred, and it became popular throughout the entire Shanghai city.
Almost all young people in Shanghai who love beauty and follow the latest fashion trends know that there is a small shop opened by two young people that specializes in selling this Xiaoqing shirt.
The 2,000 sets of Xiaoqing shirts customized by Da Wa were sold out in just one month, which is an almost impossible record.
After they were sold out, many customers who had lost money kept asking Da Wa if there were any more similar clothes.
Xiaoqing shirts have even become popular in several surrounding cities. Every weekend, people from different counties take trains to buy them.
Da Wa quickly placed an order for another 10,000 sets from the factory, and only then was the supply and demand barely balanced.
Because it was only two months since the Spring Festival Gala ended, and Xiaoqing was a popular female star, she was very popular at the time. The popularity of Xiaoqing's clothes lasted until the middle of the year when the eldest children were on summer vacation.
Recalling the days of selling Xiaoqing shirts, the eldest child has only one thing to say: "Counting money is really tiring."
Dahu really wanted to beat him up. If there was a term called showing off wealth now, he would definitely blame Dawa. "Come on, others can't even count if they want to."
That's right. Recently, with the help of Xiaoqing's shirt, Da Wa has made a lot of money and attracted the attention of many colleagues.
This summer vacation, Da Wa and Da Hu simply did not return to Hailang Island and continued to run their business.
The two small shops originally rented in the old city were transformed into a spacious two-story building purchased in the downtown area.
Now, this two-story building sells Xiaoqing shirts and various celebrity-style shirts on the first floor, while the second floor continues to sell the same denim jackets as before.
Taking advantage of the popularity of Xiaoqing shirts, Da?wa has launched Fei Xiang suits, Zhang Mingmin suits with matching scarves, and Dong Dai Western-style puff sleeve long skirts...
Every time a new product is launched, the eldest child will count the money over and over again until his hands are tired, just like he said.
Other competitors have followed suit, but firstly, Da Wa has already seized the opportunity, and secondly, they do not have the vision of Da Wa, and not many people like the celebrity-themed products they launched.
So they can only share a small piece of the cake, and the big kid still gets most of the profit.
By the time Da Wa had opened branches in more than half of the 16 districts of Shanghai, and had also bought a small factory and hired his own designer, even Er Niu's roommates knew about it.
She even bought a Western-style puff-sleeved long skirt of the same style as Dong Dai's, but the original one was light blue and hers was pink, but it looked just as good.
Because there are many people who like the same style as celebrities, but if most people are wearing exactly the same clothes, no matter how good-looking the celebrity style is, no one wants to wear the same clothes as the celebrities. So Da Wa will make some changes based on the original style, maybe adding a lace edge to the skirt, or changing the lapel to a stand-up collar. It's just a small change, but it looks more fashionable and better-looking than the original style, and it's not easy to wear the same clothes as the celebrities. This is also one of Da Wa's secrets to stay ahead of her peers.
Erniu was a little scared when she saw Wang Jenny wearing that Western-style puff-sleeved skirt.
Because Wang Zhenni was born and raised in Shanghai, her elders were all in business and her family was well off. She didn't like ordinary local brands and only bought international brands. If she wasn't an only child and her family didn't want her to be too far away, she would have gone abroad.
Wang Zhenni stood in front of the mirror, turned around, and became more and more satisfied the more she looked. She asked Erniu, "Shen Ya, look at me, do I look good in this dress?"
Erniu took a serious look at it and said, "It looks good." Then she asked doubtfully, "Don't you always buy that foreign brand you like? What's its name?"
Wang Zhenni waved her hands and said, "Well, it's because you wear it every day and I thought it looked good, so I went to Tangya to buy it. In addition to this puff sleeve long skirt, I also bought a lot of other things. Not to mention, the styles are all very nice and new, much better than some foreign big brand clothes, not irritating to wear, the fabric is good, and it fits the body very well."
After saying that, he muttered, "Why do you think this store is named Tangya? It feels quite feminine. I heard that the owners are two young men, who are about the same age as us. Wow, we are the same age, but we are still studying while they are doing business. They are really young and promising."
Erniu muttered in her heart, that was because the eldest child was too lazy to come up with a name for the store, so he used one character from her and her mother's names, "Who knows, maybe he thought it sounded nice, so he just gave it that name."
Wang Zhenni just said this casually, her attention still on the clothes, and continued to chat, "We are all juniors, and will be seniors soon. Have you decided where you want to work in the future?"