The cooperation with Shanghai Provincial Television Station went even smoother than Fu Baoer had imagined.
They were not worried about not being able to find a partner, but since this was China's first advertisement, they always wanted to make it well, so they picked and chose but couldn't find a suitable one.
The appearance of Fu Baoer gave the director a new idea.
Qingshan Village is also a legendary village. Those who often pay attention to newspapers and news should be familiar with it. In that era when everyone was condemning evil spirits, they dared to open a factory despite the world's condemnation. Not only did they survive, but they also sold their wine all over the country.
Some time ago, I heard that they came up with a new trick. They no longer divided the land and kept it for building factories. They also took the initiative to transform it into a private enterprise. Although it was nominally run by the village, everyone knew that this was in line with the trend of the times.
Qingshan Winery is a very good advertising sign. A group of farmers have become rich by relying on their own abilities. It is not only educational, but also can guide everyone to bravely step out and, under the influence of new policies, use their own hands to make money and open up new paths.
The TV station leaders only considered it for half a day before making the decision to give the first advertisement to Qingshan Village!
What's more, the price is even cheaper than the advertisement in the newspaper. Fu Baoer was embarrassed. She really didn't expect that one would only cost three hundred yuan.
Fu Baoer shamelessly asked for a few more days off. The professional teacher frowned and approved the leave application because of her good grades.
Fu Baoer rushed back to Qingshan Village with the crew without stopping. In front of everyone's surprised eyes, she solemnly introduced the staff of Shanghai Provincial TV Station.
Chen Zhifang shook hands with everyone excitedly. He really couldn't imagine that one day Qingshan Winery would be on TV.
The next morning, Fu Baoer took the TV station people around the village and the winery and shot some footage. The director was very satisfied with everything in Qingshan Village.
The director's original shooting plan was to present a short story in the form of a comic strip to promote the content of a product, but after listening to it, Fu Baoer suggested that they conduct an on-site investigation.
Looking at it this way, it really was worth the trip.
Positive, enthusiastic, and optimistic, everyone's mental outlook is filled with hope, allowing people to feel the momentum of this era.
The director decided to find the workers of Qingshan Winery to act as actors to complete the filming of this advertisement.
Fu Baoer actually has a lot of ideas in her mind, but this advertisement only takes a little over a minute to shoot, and with limited technology, it is difficult to meet her requirements.
But it doesn’t matter. What’s important is not the content, but the value of China’s first advertisement.
"Comrade Xiaofu," the director said while touring the winery's work environment, "I have an idea. Mid-Autumn Festival is coming soon. How about we shoot a short story with reunion as the theme?"
"I think so. Reunion is the most beautiful scene in the hearts of Chinese people," Fu Baoer agreed. "It's really wonderful for families to get together and drink a few glasses of wine."
Fu Baoer's idea was to first film the bustling scenes in the fields, then move to the operation room of Qingshan Winery to show the workers' mental outlook, and finally everyone sit together around the round table to drink and eat.
Unfortunately, it probably won’t be possible this time.
"Comrade Xiaofu, I see that you have excellent looks. I wonder if you are interested in shooting this commercial yourself?" This idea came to the director when he saw Fu Baoer for the first time. The girl in front of him was bright and heroic, with a vigorous vitality that made people feel good about her at the sight of her.
Fu Baoer didn't expect the director to make such a request, "I want to shoot a commercial? But I can't act."
The director didn't mind this. It was just a commercial, not a movie. "Okay, okay, it's a simple matter. Just treat it as going home for dinner."
Fu Baoer thought about it and felt that there was no reason to refuse, so he agreed readily.
......
As the Mid-Autumn Festival approached, the Chinese people were watching the news on TV when suddenly an advertisement was interrupted.
Several young men and women walked out of a factory called Qingshan Distillery. The men were wearing shirts and trousers of various colors, and the girls were wearing this year's most popular dresses. They smiled sincerely and happily, and held several bottles of beautifully packaged liquor in their hands.
An exceptionally beautiful girl, wearing a red long skirt and a white shirt, with fair and shiny skin, and soft, shiny black hair curled into waves and half draped behind her head, smiled and waved goodbye to everyone.
The scene changed, and the girl appeared at home with wine in her hand, raising her glasses with her grandparents, parents, and several lively and cute children to celebrate the Mid-Autumn Festival.
Finally, the picture freezes on a few big words.
Raise a toast to invite reunion, and green mountains and wine will always be with you.
Qingshan Liquor's unique carp logo and distinctive, rustic wine bottle are displayed on the side, with a few lines of small print underneath, introducing several varieties of Qingshan Liquor, as well as the ordering phone number and address.
This is the first time on New Year's Day. No one has seen the advertisement on TV. Many people have learned about Qingshan Liquor in newspapers. They were wondering if it was really that delicious. Several major newspapers competed to recommend it.
Now that it’s being advertised on TV, it must be really good!
The night before the Mid-Autumn Festival, Qingshan liquor was sold out all over the country.
Fu Baoer also became a little famous, and some people wrote letters or called the TV station to ask the girl in the red dress where she bought the clothes and how she did her hair.
This skirt was made by Fu Xiuzhi. Dacron is popular this year, so when Fu Xiuzhi had nothing to do, she made one for each of her nieces.
Looking at the sales records during this period, Fu Baoer smiled so hard that his teeth were showing. Is this the magic of advertising?
Sales have almost tripled compared to last year.
Television stations and newspapers also welcomed a wave of customers, and various businesses came to them and wanted to shoot commercials.
Advertising prices have also increased. For newspapers alone, the price of one advertisement has risen to 1,280 yuan.
When Fu Baoer returned to school, some people recognized her, but television was not very popular at that time, so only a very few people knew her.
However, the clothes she wore attracted a lot of attention.
The long goose yellow skirt has a ruffled hem and is worn with a white windbreaker. These clothes are all made by Fu Xiuzhi.
Fu Xiuzhi is going to open her own studio and ask some of her nieces to be her living signs. Fu Baoer is naturally happy about it. With so many beautiful clothes to wear, not to mention just showing them off on campus, she can even walk down the street and be a model!
As it turned out, Fu Xiuzhi's idea was very good. It accurately grasped the minds of young women after the reform. When many people were still wearing the same shirts and pants, some people were already at the forefront of fashion and showing off their style.
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