Chapter 113: Cooperation Method of Dream Garden Restaurant
"Like I told Master You before, I want to give this restaurant to you as a thank you for treating me," Heidi said sincerely. "Even now, I haven't changed my mind. However, I will accept any proposal that Master You proposes."
"No, no, the restaurant will still be run by the Lothar family," Jiang You waved his hand and said, "The waters in the capital are too deep, and I don't want to get involved with the nobles. Since the Lothar family has established a foothold here, then the Lothar family will continue to run it. However, we have the resources on one side and the recipes on the other, so a strong partnership is our best option. We can make money together~"
"Every once in a while, I can provide your restaurant with some recipes and teach the chef how to make them. The sauces and ingredients needed for new dishes, made in my brewing workshop, must be purchased from me, and I'll offer a 30% discount on the price as a partner. Aside from teaching new dishes and sharing in the profits, I won't be involved in the actual operation of the restaurant. Any conflicts and disputes during the operation will still be resolved by the Losar family. Furthermore, my name will not appear on any of the restaurant's legal documents. The Dresden family will serve as my official spokesperson and handle all formalities."
Heidi looked at Annina and saw her nod with a smile. Then she said, "That's no problem. With the Dresden family joining us openly, our restaurant will run much more smoothly."
Jiang You nodded. "After the new dishes are launched, they may greatly improve the restaurant's business, but they may also attract the jealousy and dissatisfaction of other nobles. If there are partners of the Losa family, or nobles who cannot be offended, who ask about the origins of these dishes, you can tell them that I am selling these recipes, and I have more kinds of recipes on hand. If necessary, they can come to Eston West City to discuss business with me, and we can make money together~"
She thought about it and added, "If we are already sworn enemies, there is no need to let the other party make this money~"
Heidi laughed. "Of course. As for the profit split, how about 70/30? Of course, 70/30 for you and 30/30 for me."
"Wow!" Jiang You was shocked. "No, no, no, I'm not involved in the actual operation, and I didn't invest. I just provided a few recipes. It's not appropriate to take so much. It will affect the restaurant's continued operation!"
"But I want to repay you for your kindness," Heidi said. "Thanks to your help, I've been eating well and comfortably these past few days, and I don't vomit or faint easily. I even want to go with you to Eston West City to live for a while and recover completely! You can't refuse me!"
"Then let's split it fifty-fifty," Jiang You insisted. "Fairness is the beginning of a long-term cooperation. I will take responsibility and help you recover. Besides, doing business in the capital is not easy. These new dishes may cause a lot of trouble for the restaurant and the Losar family..."
At this point, Jiang You couldn't help but look at Heidi worriedly. If the restaurant gets busy in the future, Heidi's frail little body should be able to handle it, right?
Heidi pondered for a moment and compromised, "Okay, let's do it this way first. After the restaurant has been operating under the new model for two or three months, we will make adjustments based on the actual situation." If the business is particularly hot, she can use this as an excuse to give Master You more dividends.
So Andrei took out a pen and paper and began to draft the agreement, while Jiangyou continued to discuss the follow-up matters with Heidi: "Tomorrow afternoon at three, I want to discuss business with the traveling merchant Pixie Anxie at the Dream Garden Restaurant..."
"Pixie Ankesi?" Heidi asked in surprise. "Is he the owner of Ankesi Express? I know him. His caravan also cooperates with our family. Many of the goods produced in our territory are transported to other places by them for sale."
"Oh?" Jiang You took the opportunity to inquire, "Is this person reliable?"
"He's quite reliable." Heidi nodded. "As the saying goes, all businessmen are dishonest. Pixie is one of the more trustworthy and principled ones. His cunning lies in his sharp eyes and quick mind. He occasionally exploits loopholes and uses unconventional means to solve problems... but he's not a bad person. As a partner, I prefer to work with people who have methods."
"That's right." Jiang You nodded. She also preferred to find smart teammates, rather than constantly following behind the clueless ones to clean up the mess. "I plan to let him handle the distribution and transportation of the sauces and ingredients for the brewing workshop. I'll probably also let him handle the delivery for Dream Garden Restaurant in the future. Tomorrow we need to discuss the pricing of the sauces and ingredients in various regions... including the purchase price for Dream Garden Restaurant."
"I can help with that," Heidi said enthusiastically. "When our family partnered with Onksi Express, I was also involved in pricing. For traveling merchants, the price of the same product in every city is not fixed. It varies depending on local economic conditions, seasonal weather, distance, the smoothness or roughness of the road, and the incidence of banditry."
"Generally speaking, goods with high transportation costs will be sold at higher prices in economically developed areas with a large number of customers. In economically underdeveloped, poor cities, peddlers will try to sell as little as possible, preferring to sell in other cities..."
"Unless they want to sell off expired or damaged goods, or encounter very cost-effective low-priced goods that must be purchased in large quantities, then they will consider sacrificing some profits."
Heidi is indeed very experienced in this area and explained it clearly: "Traveling merchants generally have two business models. One is to buy the goods from the cargo owner at a fixed price. The traveling merchant will buy the goods as low as possible and sell them at a high price. The profit is entirely borne by the traveling merchant, and the risk is also borne by them. It has little to do with the cargo owner.
"Most of these are one-off, seasonal transactions. There aren't many competitive constraints. It all depends on the merchant's skill to get the goods at the right price. Other merchants can do the same business.
"It's like when plums are ripe in our area in the summer, traveling merchants will find fruit farmers to buy the plums and then take them to the next city to sell. In this case, the merchants will buy the fruit from the fruit farmers at a fixed price and then sell it along the trade route. Your caravan can sell plums, and my caravan can also sell plums, and no one can interfere with who else.
"The other type is franchised distribution. Along the peddling routes of a specific city, the owner of the goods can only supply the goods to this peddling team. The peddlers sell under the owner's name and cannot tamper with the goods in any way. They must also ensure the integrity and safety of the goods.
"Shippers typically give peddlers a suggested selling price range, but how this price fluctuates depends on the transportation costs of each city. Ultimately, the profits and risks of a trip are borne equally by the peddlers and shippers."
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