"Sun Dasheng" has wrapped up filming, and except for a few special effects shots, it has basically been declared complete.
Next, there is a series of review, publicity, scheduling and release date processes.
The company already has a mature team to handle these processes, so Lu Hao doesn't need to worry too much about them. He also doesn't want to waste too much time on these trivial matters.
Therefore, when the main creative team was running around the major cities across the country to come up with a publicity and promotion plan, Lu Hao only cut two behind-the-scenes footage and a trailer and posted them on Weibo.
The two behind-the-scenes highlights are naturally the two abandoned dances.
To be honest, it is a beautiful shot, a work of art.
In the ethereal heaven, where all the immortals are in office and toasting each other, a group of fairies with fluttering sleeves perform a beautiful dance, giving people a dreamlike and unreal feeling.
As soon as the two clips were released, they became a hit.
The company's publicity department took advantage of the situation and hyped up Mr. Lu's "serious" personality.
for example:
In order to produce these two dances, a total of eight million was spent, and three alternative clips were shot. The ones in the main film are more exciting than these two clips.
For example:
Lu Hao said casually - I am not serious about winning or losing, I am just serious.
It was really a lot of trouble.
Actually, it’s not hype.
This is actually true, I really spent money on it, and I am really serious about it.
Lu Hao didn’t care too much about it. He no longer needed “initial traffic”. He himself already represented a considerable amount of traffic.
Every move can attract a lot of attention.
Therefore, the performance of a film actually depends on its own quality.
…
As for the movie's trailer, it's only two minutes and fifty-eight seconds long, less than three minutes long, with one line of dialogue running throughout.
——"I know that Heaven will be angry if people violate its majesty. But, does Heaven know that people will also be angry?"
"When I begged you, you sneered arrogantly."
"When I was in pain, you were indifferent."
"Now, I am angry. I want to hear the sky cry out in pain! I want to hear God pray!"
"I know the sky can be angry, but did you know that the sky... can also tremble?"
"When the sky shook, I laughed heartily, swung my Ruyi Jingu Bang, and struck it to pieces. From now on, for ten thousand years to come, you will all remember my name..."
"My name is... the Great Sage Equaling Heaven, Sun Wukong!"
The powerful lines, the flashing images, and the passionate background music give goosebumps to everyone who sees this promotional video for the first time.
Burning!
Explosion!
The "against the will of heaven" routine always makes people feel inexplicably excited, and when you add Sun Wukong, it becomes even more exciting.
As soon as the video was released, it topped the Weibo hot search list that day and was reposted to major video websites, becoming an instant sensation.
With great publicity, "Sun Dasheng" is scheduled to be released on June 6th, during the summer vacation.
The screening rate is 31%.
Lu Hao took a look at the movies released at the same time and found that this year's summer season seemed a bit bleak. Except for a few foreign films, the local films were basically low-budget and small-scale productions, and there were almost no blockbusters.
Among all the films released in the same period, "Sun Dasheng" has become the one with the largest investment and the most luxurious cast.
Compared with before, it is simply incomparable.
This made Lu Hao feel like "a young dragon slayer slew the dragon, but became the dragon himself."
However, this feeling is still quite refreshing.
…
Before the movie was released, Lu Hao went to the Film Guild for a meeting.
Every year, the Film Association convenes the leaders of major cinema chains and film and television companies to hold two industry conferences, one in the middle of the year and one at the end of the year.
The theme of the meeting is to summarize the market conditions over the past six months and put forward some constructive and guiding opinions so that the film and television industry can develop vigorously and healthily.
This was Lu Hao's first time attending a meeting of similar level.
In the middle of last year, DreamWorks had not yet been established.
It’s the end of the year and I don’t have time to come.
Now, we have seen the backbone of the entire film and television industry.
Nine major film and television giants and three hundred film and television companies gathered at the venue, and various celebrities could be seen everywhere, giving it an air of luxury.
Although he was a newcomer to this meeting, Lu Hao was not treated coldly at all. Instead, he felt like the center of attention.
Many bosses, directors, and celebrities came over to say hello.
Before the meeting even started, Lu Hao had already received dozens of business cards, many of which were from popular young actors and actresses.
Even Lu Hao felt a little confused.
He still has a clear idea in his mind.
With your status, it hasn't reached this point yet, right?
What made him even more speechless was that two new generation female stars, both of whom were extremely beautiful and popular, even sat directly next to his seat, as if they were there to stay, and no matter how his assistant hinted, they refused to leave.
Are you crazy in public?
What's going on?
After chatting with them for a few minutes, Lu Hao was extremely surprised to learn a piece of news.
Neither of them has had any film contracts for more than half a year.
This is simply unimaginable.
Although the two are not first-tier artists, they are definitely in the middle among the second-tier ones.
Under normal circumstances, two or three dramas a year can be guaranteed.
Add to that variety shows, announcements, and endorsements, and he lives a comfortable life, so there is no problem at all.
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