The box office of "Sun Dasheng" on its premiere day was 71 million.
This number not only failed to surpass Lu Hao's previous opening day box office record, but was also quite a bit lower.
However, among the movies released during the same period, it was far ahead and took the lead.
After all, the summer vacation period cannot be compared with the Spring Festival period.
But for Lu Hao, it’s actually nothing.
There is a very important law in economics called the law of diminishing marginal returns.
When you eat delicacies from land and sea every day, a seafood feast will no longer arouse your appetite.
Now, box office is no longer Lu Hao’s focus.
Evaluation, no.
What really caught his eye and made him excited was the overseas box office.
The domestic and overseas versions of "Sun Dasheng" were released at the same time.
This is also a common practice.
It's not just "Sun Dasheng" that's like this. Many of Lu Hao's other films and films directed by other directors also have similar operations.
However, it did go out, but the box office...
Oh.
It’s hard to put it into words.
Let me put it this way, basically the box office of overseas versions of movies is supported entirely by international students and overseas Chinese communities.
With a small audience base, the box office is naturally terrible.
People from different countries and cultural backgrounds have very different abilities to appreciate movies.
Especially for the weak culture to output to the strong culture, it is extremely difficult.
Foreign films, such as the Zeus Universe series, the Cthulhu series, and the Galaxy Journey series, are such big sellers in China that they have changed the aesthetic preferences of global audiences to a certain extent.
But the domestic ones just don’t work.
"Sun Dasheng" grossed $6 million in North America on its first day, $3 million in Japan, and even $2 million in India.
This number is so impressive that even Lu Hao is a little shocked.
What's going on?
According to the investigation report sent back by the issuer, there are various reasons.
The box office in the island country was high because of the fame Lu Hao gained from his previous film "The Dancing Girl of Izu", and the reputation accumulated from his previous films, which all exploded in this film.
The Indian box office was a small hit because of the local "monkey god worship" and the effective operation of the distributor.
And North America...
Because... he's handsome?
The monkey poster is so cool.
Compared to monkeys, Zeus, Hades, Poseidon... are all inferior.
It is precisely because of this that it attracted the attention of many viewers.
According to previous statistics:
The last Chinese film that was a big hit in North America dates back to ten years ago. The main theme was martial arts, especially swords, the three-foot-long blade, the ancestor of all weapons.
The next category dates back to twenty years ago, and the theme elements are boxing, kung fu, Shaolin, Tai Chi, and Wing Chun.
These two types of films have spawned a number of similar films.
So far, all the international superstars who are of Chinese origin but have great influence around the world have taken advantage of these two thematic elements.
And now... it's the turn of "Sun Dasheng".
The characters from Chinese mythology, coupled with the romantic story of personal heroism, undoubtedly coincide with the aesthetic preferences of North American audiences to a certain extent, which is why "Sun Dasheng" achieved box office success and good reputation.
Touching this vein, Lu Hao felt a little excited.
The idea of globalization is becoming clearer and clearer.
…
"Director Lu, what are you busy with recently?"
Lu Hao received a call.
It was an old friend who called from a long time ago, someone I met when I was filming my first movie, Grandma Rong Mingqi.
"Teacher Rong, you're messing with me. Please don't call me that. Just call me Xiao Lu. Director Lu, who can I be a director of? I'm not that arrogant."
Lu Hao said with a smile, and suddenly felt a little guilty when he thought of something.
Didn’t I promise an old lady that I would join a sunset drama troupe? But I ended up being busy making movies and making money, so I never went.
Now that I think about it, this pigeon has been released for quite a long time.
The domestic pigeons have all become wild pigeons.
"Of course I should. You're a famous director now. It's really fast-paced. I knew at that time that you, a kid, would definitely have a bright future."
Teacher Rong is very experienced in dealing with people. His tone is like that of an elder, but he does not act on his seniority at all. His words reveal a kind and gentle spirit.
Lu Hao exchanged a few pleasantries with her and then got down to business.
"Here's what's going on. An old friend of mine, who works at First Media, asked me to get your phone number. He wants to interview you. Do you have time?"
Hearing this, Lu Hao understood.
He is not one to seek the spotlight.
Apart from promoting movies, he rarely appears in public.
Ever since the previous movies became popular, various interview invitations came one after another. Lu Hao specifically instructed his secretary to turn them all down and not offend anyone.
The reporters were quite tactful. Since they couldn't interview Lu Hao, they focused on the movie.
Up to now, there has not been an in-depth report about Lu Hao himself in any major mainstream media. Most of them are personal resumes edited and arranged from various channels.
And now…
"Sure, no problem."
Lu Hao nodded in agreement without hesitation.
There are three reasons.
1. Give Teacher Rong face.
Second, the first media is the official mainstream media with a national background.
3. Lu Hao has something to say.
These words are about movies, but they are not just about movies.
…
I agreed and the interview was scheduled soon.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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